Amazon Knowledge Base

Marketing

Marketing

Retail Media - Overview for beginners

Retail Media marketing: advantages, forms of advertising, target groups and success factors for effective campaigns.

Marketing

How to Create an Amazon Brand Store in 2024

Amazon created the Brand Store to help sellers and vendors strengthen their brand in the online marketplace. It's a dedicated store within Amazon where customers can learn about your offerings and get to know the character of your brand.

Marketing

Creation of Amazon product listings in Vendor Central

In this article you will learn important tips for creating product listings in Vendor Central.

Marketing

Increasing Sales with the Amazon Climate Pledge Friendly Badge

This article explains the benefits of earning the Climate Pledge Friendly badge and how to qualify for it.

Marketing

Amazon Vine: Everything you need to know about Amazon Vine Voices

In the Amazon Vine program, Amazon products are given to test for free in order to write reviews for these products. Amazon Vine is an invitation-only program that selects the most insightful reviewers on the Amazon store as Vine Voices.

Marketing

Amazon Sponsored Products Guide for Beginners (2022)

Amazon Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. You can create a campaign in just a few minutes, even if you've never advertised before.

Marketing

Amazon A/B Testing: Use Amazon Experiments to Maximize Conversion Rates

How do you know which image, title, and A+ content converts best? In this article, we explain how to run A/B tests on Amazon.

Marketing

Amazon Marketing Cloud (AMC): Everything you need to know

Amazon Marketing Cloud allows you to analyze the effectiveness of your advertising efforts across campaigns and channels.

Marketing

What is Amazon ACoS and How You Can Improve it

The Amazon ACoS describes the relationship between advertising spend and advertising revenue and thus represents the cost-revenue ratio of your advertising campaigns.

Marketing

5 Tips to Win the Amazon Buy Box in 2024

In this article, we will explain why a Buy Box placement is so important and how you can improve your chances of winning.

Marketing

Amazon Marketing Stream: Optimize Ad Campaigns With Real-Time Data

Amazon Marketing Stream is a free tool that provides near-realtime ads data for sellers and vendors.

Marketing

Amazon Brand Story: How to tell your Brand Story

Through the Amazon Brand Story seller can present their brand to the customer and highlight unique selling propositions.

Marketing

Amazon Brand Registry: how to register your brand

Amazon Brand Registry is a program that protects your brand from counterfeiting and misuse. Additionally, it opens up marketing opportunities.

Marketing

Amazon Attribution: The Amazon Tool for External Marketing Activities

A lot of sellers on Amazon use external traffic to promote their offers. Amazon Attribution allows you to evaluate the impact and success of external traffic to Amazon.

Marketing

Optimize Amazon PPC Campaigns

Amazon offers you, as a seller and vendor, various possibilities to create and run PPC campaigns. But for your PPC campaign to be successful, it should be monitored and optimized regularly. How you can optimize your campaign is explained in this article.

Marketing

Amazon discounts

As a Seller and Vendor, you have access to discounts in addition to coupons, lightning offers and savings subscriptions to generate additional sales. In this article we will explain the discount options you can choose between.

Marketing

Amazon Sponsored Brands Guide

Amazon offers advertisers sponsored products ads and sponsored brands ads. But how do these differ from each other? And how can you create a Sponsored Brands campaign?

Marketing

Amazon Sponsored Display: Retargeting with PPC campaigns

Sponsored Display Ads are a new advertising format where you can display ads on and off Amazon. Our article will find out what is already possible on the German Amazon market.

Marketing

How you Can Conquer the Marketplace with Amazon Marketing

How can products be best marketed on Amazon? Which advertising strategies are suitable? We will give you an overview of your possibilities on Amazon.

Marketing

What is Amazon DSP and how does it differ from Sponsored Ads?

To enable advertisers to reach their customers outside Amazon's platform, Amazon offers sellers and vendors an 'Amazon DSP' solution. We will explain what Amazon DSP is.

Marketing

Amazon A+ Content - The comprehensive overview

With Amazon A+ Content you can significantly enhance your listings. We will show you what you need to pay attention to.

Marketing

How Does An Amazon Subscribe & Save Work?

To boost the sales of your products, one viable option is the Amazon subscribe & save. It grants Amazon customers a discount of up to 15% for regular deliveries of an item. Read on to find out more.

Marketing

What are Amazon Lightning Deals And How Do You Create Them?

A lightning deal is a chargeable advertising campaign in which a vendor/seller grants a promotional discount on a specific item for a limited period. You can find out how to create such a lightning deal here.

Marketing

Amazon Coupons for Seller and Vendor

By creating attractive promotional offers, you can significantly increase the number of your sales. Among other things, Amazon offers the creation of coupons. Here you can find out how to create such a coupon.

Marketing

External traffic on Amazon - The key to success?

In the following we will show you by using examples how you can make more sales on Amazon with external traffic.

Back to top

SEO

SEO

Optimizing the Amazon product title in 2024

The first step in optimizing your Amazon product for Amazon SEO is the product title. In this article, we will explain which specifications Amazon gives you regarding your product and how you can optimize it.

SEO

Amazon Bullet Points: Guidelines, Formatting, and Optimization in 2024

Bullet points are an essential part of Amazon product listing. Through them, you can convince potential buyers of your product. They briefly and concisely describe the most important features of the product. You can learn how to optimize bullet points here.

SEO

How to Write an Amazon Product Description in 2024 - Guidelines

The Amazon product description allows a detailed description of the offered product as free flowing text and is a substitute for the sales talk in the store. What you need to consider when creating an Amazon product description, we explain in this article.

SEO

Amazon Images: Optimization, Guidelines and Best Practices in 2024

A customer cannot simply pick up the product in online commerce. Therefore, it is important to have good pictures to give the customer an impression of the product. How to optimize your Amazon product images, you will learn in this article.

SEO

Amazon Backend Keywords 2024

On Amazon, relevant keywords can be used in the title, bullet points, product description and as so-called backend keywords. Here you can find out what you need to consider.

SEO

Optimizing Amazon Product Listings

How do I optimize my product listings for maximum visibility? This step-by-step guide contains all the tips.

SEO

Amazon Categories and Product Type - How It's All Related

What is the Amazon product type? And how is it related to categories? We explain all the connections.

SEO

Analyze the Amazon Brand Analytics search term report with Python and Jupyter Notebooks

Amazon provides huge lists of search term data. We show how you can analyze them using the Python and Jupyter Notebooks.

SEO

Amazon A9 - Amazon's ranking algorithm explained

A9 is Amazons search engine. We explain how the ranking algorithm works.

SEO

Amazon SEO: How to increase your visibility on Amazon

You want your products to be at the top of Amazon? Below you will find a simple explanation of the most important steps

SEO

Search for matching keywords | Amazon SEO

Amazon SEO is a critical aspect to success as an Amazon Seller. The research of appropriate keywords is therefore extremely important. We will show you how it's done!

SEO

Amazon SEO vs. Google SEO - Differences and Similarities

Search engine optimization plays a major role on Google and Amazon. We will explain the similarities and the differences.

Back to top

Reviews

Reviews

How to Be Successful With Amazon Reviews in 2024

How do I win reviewers on amazon? What is allowed, what is not allowed? Here you will find everything you need to be successful with Amazon reviews.

Back to top

Controlling

Controlling

Amazon Seller Fees in 2024 - Full List

Amazon has about 100 different fees and credits for Marketplace Seller. In this guide we name and explain all the fees a seller has to pay.

Controlling

How Does the Amazon Chargeback System Work in 2024

Amazon places high standards on its suppliers - if a Vendor fails to deliver in accordance with the specifications, it will be liable to pay heavy compensation payments.

Controlling

Amazon Retail Analytics (ARA): An overview of all reports

In this article, we will explain what Amazon Retail Analytics is and how you can leverage it for your benefit.

Controlling

Explaining the Amazon Search Query Performance Report in Detail

The Search Query Performance Report enables sellers to understand customer search behavior better.

Controlling

Understanding Amazon ASIN: a comprehensive overview

Amazon's ASIN is a unique identifier for Amazon's catalog entries. In this article, we will explain what an ASIN is and how to obtain an ASIN.

Controlling

Amazon Packaging Certification: PFP, SIOC, FFP Explained

The Amazon Frustration-Free Program divides packaging into the three certification levels - Frustration-Free Packaging (FFP), Ships in Own Container (SIOC), Prep-Free Packaging (PFP)

Controlling

The Amazon Search Terms Report Explained in Detail

With the Amazon search terms report, you can view the top search terms within a certain time period and then optimize your listings or PPC campaigns. Here we explain what information the report contains and how you can draw the right conclusions from it.

Controlling

Amazon Product Opportunity Explorer: How to Identify Sales Opportunities

Use the Product Opportunity Explorer to understand customer demand and to identify sales opportunities.

Controlling

Amazon Concessions Dashboard for Vendors: How to reduce concessions

Concessions are a signal of customer dissatisfaction with selected products. We explain how you can identify and resolve problems.

Controlling

The Inventory Health Report Explained

When items are out of stock on Amazon, it can have a serious long-term impact on your product listings and future sales. Learn how to prevent this with the help of the Amazon Inventory Report here.

Controlling

The "Item Comparison and Alternate Purchase Behavior Report" Explained in Detail

The Item Comparison and Alternate Purchase Behavior report allows you to learn more about your competition and customer purchase behavior. We show you how to use this information to make your product more competitive.

Controlling

The Market Basket Analysis report explained in detail

The Market Basket Analysis report is another helpful report in Amazon Brand Analytics. How it supports you and how you can use it is explained in this article.

Controlling

Amazon Brand Analytics - Repeat Purchase Behavior Report Explained

With the help of this report, you can gather information to better plan and evaluate your marketing campaigns to encourage repeat purchases and attract new customers. Learn more about this report and its benefits here.

Controlling

The sales diagnostic report explained in detail

The Sales Diagnostics report lets you track the sales performance of your ASINs and also (sub)categories. You can also identify what exactly is contributing to your sales performance and how you can optimize or improve it. Learn more here.

Controlling

Amazon Brand Analytics (ABA) - An Overview

Amazon Brand Analytics is a comprehensive analytics tool provided by Amazon itself. Here you can find out how to access this tool and what you can use it for.

Controlling

Analyze Amazon order data with Excel

We will show you how you can use Excel to perform powerful evaluations of your Amazon transaction data.

Controlling

Evaluate and Analyze Amazon Session and Conversion Data

Would you like to know how many visitors were on your product listings and how many have bought something? We will show you where you can find the data.

Back to top

Strategy

Strategy

Amazon Born to Run - Opportunities and risks for Amazon vendors

In this article, we present the advantages and disadvantages of Amazon's Born to Run program and discuss the risks that can arise if products are not sold.

Strategy

Amazon API: Exploring key interfaces

In this article, we'll give you an overview of the Amazon API, how to work with the interface, and how it has evolved.

Strategy

Amazon Listing Duplication: How to prevent duplicate offers

How to Find Amazon Listing Duplication and How to Remove or Merge Product Pages? Find Out in This Article.

Strategy

Market Development Funds & More: Amazon Vendor Coop Agreements

This article examines coop agreements and shows how to prepare for negotiations with Amazon.

Strategy

Amazon Vendor Profitability: Strategies to increase profitability

With this article, vendors understand how to calculate the profitability of their products. In addition, we show strategies to increase profitability.

Strategy

Amazon Annual Vendor Negotiations (AVN): How to negotiate with Amazon

This article provides an overview of typical negotiation topics, explains the AVN process, and offers tips for a successful negotiation.

Strategy

The Power of ChatGPT: Analyzing and Optimizing Amazon Listings

This article will teach you how to use ChatGPT and the new ChatGPT Assistant in AMALYTIX to monitor and optimize your Amazon listings.

Strategy

Amazon Vendor Services (AVS): What it is and whether it's worth it

What are Amazon Vendor Services, and what are the benefits of AVS? Find the answers and much more in this article.

Strategy

Amazon Plan of Action (PoA): How to Get Your Amazon Account Back Again

In this article we will explain how Seller proceed in case of an account suspension and how to create a plan of action.

Strategy

Merch by Amazon (MBA): Guide for sellers

Merch by Amazon is a print on demand service that allows sellers to sell merchandise items with their own designs, through Amazon. What MBA actually is, in which countries it is offered and what opportunities it offers you is explained in the following article.

Strategy

How to Connect Shopify with Amazon Seller Central

What advantages it can offer Amazon sellers and how to connect Amazon and Shopify, we explain to you in this article.

Strategy

Amazon product research for Private Label Sellers

You want to sell on Amazon and you are still looking for the right product? We are going to show you what you have to consider when researching products.

Strategy

Assessment of the Demand and Competitive Environment for Amazon Products

Which products are purchased frequently? We will explain how you can safely estimate the demand for products on Amazon.

Back to top

Logistics

Logistics

Amazon FBA Program: Central Europe (CEE)

In this article, we introduce you to the CEE program. With the CEE program, you can store your goods in German, Polish, and Czech logistics centers.

Logistics

Amazon FBA Program: Explaining the European Fulfillment Network (EFN)

In this article, we introduce you to the EFN program. The EFN program allows you to store your goods in one country from where all orders are shipped.

Logistics

The new capacity limit for Amazon FBA: This will change from March 2023

In this article, we explain what will change for Amazon FBA Sellers in March 2023

Logistics

Amazon FBA: a complete Beginner's Guide

Fulfillment by Amazon enables Amazon Sellers to leverage Amazon's warehouse and shipping network and outsource tasks related to the shipping process.

Logistics

How to find Amazon Private Label suppliers and import goods

You wish to import goods from China for your Amazon Business? We will show you how it works and what you need to pay attention to

Back to top

Law

Law

Amazon Project Zero - Together Against Trademark Infringements

With Amazon Project Zero, Amazon helps brand owners uncover brand infringements. The tool is intended to be a joint offensive against plagiarism, in which Amazon and sellers contribute equally to success.

Back to top