Amazon AI Image Generation in AMALYTIX

A new AI-powered feature enables users to generate high-quality, product-specific images in just a few steps—without design skills, manual briefings, or external tools. At the core is a structured 4-step process that uses existing product information to create customized images through artificial intelligence.

The 4-Step Workflow at a Glance

1. Prompt Selection
   The process starts with selecting so-called metaprompts. These describe image ideas on an abstract level—such as a lifestyle scenario—and are intentionally product-agnostic. Up to eight prompts can be selected at once.

2. Combination with Product Data
   In the second step, the metaprompt is automatically combined with product-specific information. The AI (e.g., GPT-4o) then generates the final, concrete prompt used for image creation. Optionally, this suggestion can be manually edited.

3. Selection of Reference Images
   Users choose one or more existing product images as visual references. These serve the AI as a basis for perspective, shape, or color. The more relevant references provided, the more precise the result. Up to four reference images are supported.

4. Image Generation via AI Model
   Based on the prompt and reference images, the final product image is generated using an image model—usually within 30 to 60 seconds. All images are marked with a small AI icon to visually distinguish them from other assets.

Additional Features: Create and Manage Custom Prompts

Users can create and save their own prompts via a so-called agent system. Placeholders can be defined that are automatically filled with product information. Existing metaprompts can be duplicated and customized without changing the system-wide standard.

Key Benefits at a Glance

• Time Efficiency: Generate images in under a minute directly within the system.
• Scalability: Once defined, prompts can be applied to any number of products.
• Consistency: Defined image styles ensure consistent brand presentation.
• Integration: Finished images can be directly integrated into the product listing.
• Flexibility: Custom prompts allow tailored adjustments for target audiences and brand environments.

Use Cases

• Creation of lifestyle images with the product in context (e.g., sofa in a living room)
• Staging of use cases (e.g., outdoor scenes)
• Visualization of target groups (e.g., seniors, children, athletes)

Conclusion

The new AI image feature enables the creation of visually appealing product images with minimal effort, based on real product data. The combination of generic prompts, automatic context integration, and visual reference creates a powerful tool for content optimization and brand representation.