SEO 8 min read
Optimize Your Amazon Product Title: New Rules for 2026
From July 27, 2026, Amazon product titles are limited to 75 characters. Learn how to optimize titles and Item Highlights and avoid automatic changes by Amazon.
Trutz Fries
AI 14 min read
Alexa for Shopping (formerly Amazon Rufus) 2026: How Amazon's AI Assistant Recommends Products
How does Alexa for Shopping (formerly Amazon Rufus) recommend products in 2026? This guide breaks down touchpoints, data sources, and recommendation logic, plus practical levers for sellers and vendors.
Trutz Fries
Marketing 16 min read
Amazon A+ Content Guide 2026: Basic, Premium, Best Practices
Amazon A+ Content 2026 explained: differences between Basic and Premium, requirements, setup in Seller Central and Vendor Central, best practices, common mistakes, and success measurement with Manage Your Experiments.
Trutz Fries
AI 20 min read
AI Image Models Tested: Which AI Delivers the Best Product Photos?
We tested Gemini 3 Pro, Flux, GPT Image 2, and others to find out which AI generates the best product images for Amazon. Read our comprehensive comparison.
Henriette Rasmussen
Strategy 5 min read
Bulk Operations in Amazon Vendor Central
Learn how to efficiently manage large product catalogs in Amazon Vendor Central using bulk operations. This guide covers the process, benefits, risks, and best practices.
Henriette Rasmussen
Logistics 15 min read
Amazon Direct Fulfillment: A Vendor's Guide
Learn how Amazon vendors can use Direct Fulfillment to ship orders directly from their own warehouse and efficiently automate processes.
Henriette Rasmussen
Logistics 7 min read
Amazon Shortage Claims
Discover how Amazon Shortage Claims occur, how to manage them through the dispute process, and which proactive steps can help you prevent them in the future.
Henriette Rasmussen
AI 18 min read
AI Agents in E-Commerce
What are AI agents and how do they work? We explain it in simple terms.
Christoph Vogt
AI 9 min read
Agentic Commerce Protocol (ACP): How AI Is Transforming Online Retail
With the Agentic Commerce Protocol (ACP), a new era in e-commerce begins: AI assistants like ChatGPT take over the shopping process. What does this mean for brands and online shops?
Trutz Fries
Law 19 min read
EU AI Act 2025: What Amazon Sellers and Vendors Need to Know
EU AI Act 2025: Impact on Amazon Sellers and Vendors, with key rules on AI transparency, training, and compliance.
Henriette Rasmussen
SEO 15 min read
Amazon Categories and Product Type - How It's All Related
What is the Amazon product type? And how is it related to categories? We explain all the connections.
Trutz Fries
AI 12 min read
Amazon Product Types & Keywords: Why AI Categorization Fails
Discover why Amazon's AI misclassifies products 20% of the time and how proper categorization and keyword optimization boost visibility and sales.
Christoph Vogt