Case Study

wolfcraft strengthens its competitive position with AMALYTIX

wolfcraft aims to clearly position its products in the DIY sector against competitors and to manage campaigns with a performance-driven approach. With AMALYTIX, the company gains access to up-to-date competitor data and optimizes its campaign processes based on real-time data.

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About wolfcraft

wolfcraft is a long-established company in the DIY tool sector, renowned for innovative solutions that have enabled both DIY enthusiasts and professionals to master complex tasks for decades. The company develops and manufactures a wide range of hand tools, clamping systems, and accessories, all distinguished by advanced technology and robust quality. wolfcraft distributes its products across Europe through established specialist retailers and online channels, placing great emphasis on practical quality, sustainable materials, and continuous product development to quickly adapt to changing market demands.

10,000

Number of Products (ASINs)

650

Employees

Photo of Nina Ahlf — Nina Ahlf

E-Commerce Manager

Challenges faced by wolfcraft

wolfcraft needed to clearly differentiate its specialized products from the competition in a highly competitive DIY market. Manual market monitoring was time-consuming and failed to provide up-to-date data. Without reliable, daily competitor information, the marketing team was unable to adjust campaigns quickly enough to market changes, resulting in suboptimal budget allocation and reduced visibility.

wolfcraft leverages the following features

Competitor Analysis (Digital Shelf)

AMALYTIX delivers 24/7 monitoring of competitor prices, promotions, and ranking changes. This enables wolfcraft to quickly identify when a competitor launches a promotion or lowers prices, allowing for immediate response.

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BI Dashboard

The BI Dashboard provides wolfcraft with comprehensive analytics and visualizations to monitor key performance indicators. It also allows the creation of individual dashboards and offers access to historical data. This supports more informed and strategic decision-making based on data insights.

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Content Benchmarking

By comparing its own titles and A+ content with top performers, wolfcraft can immediately identify gaps in listing quality and adjust content to raise standards and improve conversion rates.

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Results

With the support of AMALYTIX, wolfcraft achieved the following improvements in a short period:

-70%

Reaction time to competitor activities

+20%

Increase in campaign ROAS

+12 positions

Average ranking improvement

How AMALYTIX secures market leadership

Daily competitor data enables wolfcraft to precisely control pricing and advertising strategies. Seamless integration into campaign workflows ensures that budget efficiency and maximum visibility go hand in hand. This empowers the marketing team to act proactively and keep its products at the forefront of the highly competitive DIY market.