3D Models

3D Models for Amazon platforms encompass the technical requirements, upload processes, and specialized implementations needed to enhance customer experiences across various product categories. These models enable interactive product exploration, virtual try-on experiences, and improved customer engagement.

Technical Requirements

3D Model Technical Requirements define the guidelines for creating models compatible with Amazon’s customer experiences. These standards ensure optimal performance and functionality across different product categories.

• General Guidelines: Models must adhere to Amazon’s compatibility standards, ensuring seamless integration with customer experience platforms and maintaining consistent quality across distinct product categories.

• File Formats: Models should use glTF or GLB formats, with proper mesh splitting and appropriate node naming conventions. The glTF format is particularly important for advanced features like material transparency.

• Product Categories: 3D content is supported across multiple categories including furniture, home goods, consumer electronics, shoes, and eyewear, each with specific implementation considerations.

• Compatibility: Models must be optimized for Amazon’s platforms while maintaining visual quality and performance standards that enhance rather than hinder the customer experience.

Upload Process

3D Model Upload refers to the process of submitting 3D models to enhance product listings on Amazon Vendor Central, providing vendors with tools to create more interactive customer experiences.

• Access Requirements: Users must be registered brand owners and access the upload functionality through the Items menu in Amazon Vendor Central.

• Upload Steps:

  1. Navigate to the Image manager tab
  2. Select the 3D models tab
  3. Upload models in GLB or GLTF format
  4. Provide accurate product dimensions

• File Requirements: Models must be in GLB or GLTF format with precise dimensional accuracy to ensure proper scaling and placement in customer interfaces.

• Review Process: All submissions undergo quality evaluation against Amazon’s standards. The review process typically takes up to two weeks, with vendors able to track submission status and receive feedback on required modifications.

• Supported Categories: Currently available for home, furniture, consumer electronics, shoes, and eyewear categories, with potential expansion to additional product types.

Virtual Try-On Implementation

3D Model Node Naming in Virtual Try-On ensures accurate placement and interaction in customer experiences, particularly critical for eyewear and other wearable products.

• Naming Conventions: Standard node names for eyewear include:

  • Frame: The main eyewear structure
  • TempleR and TempleL: Right and left temple arms
  • LensR and LensL: Individual right and left lenses
  • Lens: Single node for continuous lens designs

• Material Implementation: Transparency effects are managed using the glTF extension KHR_materials_transmission, with specific settings for transmissionFactor and alphaMode to achieve realistic lens appearance.

• Orientation Standards: Models must be positioned with lenses facing the front Z direction, with alignment centered on the eyewear bridge to ensure proper virtual placement on customer faces.

• Collision Detection: Correctly named nodes facilitate proper placement algorithms and collision detection in virtual environments, ensuring realistic try-on experiences.

• Quality Assurance: Proper implementation of these conventions is essential for manufacturers and vendors to ensure seamless functionality in virtual try-on technologies.

Business Impact

3D models significantly improve customer engagement by enabling detailed product exploration, leading to better product understanding and increased brand interest. The interactive nature of 3D content helps bridge the gap between online and in-store shopping experiences, potentially reducing return rates and increasing customer satisfaction through more informed purchasing decisions.