A/B Testing in Amazon Vendor Central

A/B testing in Amazon Vendor Central, referred to as ‘Manage Your Experiments,’ allows brands to conduct split tests on product listing content. This process compares two content versions to determine which performs better. Through these experiments, brands can enhance content effectiveness, boosting customer appeal and sales figures.

During an experiment, customers are randomly divided to view either Version A or Version B of content. Unlike rotating content, both versions are displayed throughout the experiment to distinct customer groups. This approach ensures consistency in what each group sees, with experiments covering product titles, images, descriptions, bullet points, A+ Content, and Brand Stories.

Eligible brands must have high-traffic ASINs to participate, ensuring statistically significant results. The experiments aid in identifying which content improvements can lead to higher conversion rates and more informed purchasing decisions.