
Adult Products
General Adult Product Policies
Amazon’s policies for adult products mandate strict adherence to applicable laws, regulations, and specific listing guidelines. Sellers must ensure products are listed with a clinical tone, in “New” condition, and in the appropriate “Sexual Wellness” category under “Health and Personal Care.” All listings must avoid sexual innuendo, explicit imagery, profanity, or suggestive depictions of minors.
Adult Media Content Compliance
DVDs, Books, Magazines, and Calendars
The guidelines for listing adult DVDs, books, magazines, and calendars on Amazon emphasize compliance with laws and Amazon policies. Sellers must ensure that their listings are accurate, with correct product categories and conditions. Materials promoting illegal, harmful, or abusive content are prohibited, including themes related to sexual exploitation or explicit acts.
Image and Content Restrictions
Amazon strictly forbids explicit sexual imagery in all adult product listings. This includes:
- Depictions of genitalia or sexual acts
- Any form of child exploitation or imagery suggesting minors in a sexual context
- Explicit sexual imagery in physical media listings
- Suggestive depictions involving minors
Legal and Rights Requirements
Sellers must possess all necessary rights for product listings, including images and content. This ensures compliance with intellectual property laws and Amazon’s terms of service.
Consequences of Non-Compliance
Violation of these policies can lead to severe repercussions, including:
- Listing cancellations
- Suspension of selling privileges
- Inventory destruction
- Legal action
Amazon enforces these policies strictly to maintain a safe marketplace environment while complying with legal requirements across all jurisdictions where it operates.