Amazon Retail Analytics (ARA)

Amazon Retail Analytics (ARA) consists of dashboards that offer insights into sales and operational data, including revenue and inventory levels. ARA is accessible to all vendors, like manufacturers and authorized resellers, without the need for Brand Registry enrollment. It includes various views such as Manufacturing and Sourcing, allowing vendors to analyze data based on their specific roles within vendor groups. The system updates weekly and provides a range of metrics, though not all are updated daily. ARA is essential for vendors to monitor sales performance and inventory health, helping them identify trends and opportunities efficiently.

• Views: Vendors have access to Manufacturing and Sourcing views depending on their roles.
• Metrics: Includes traffic, Net Pure Product Margin (PPM), and forecasting dashboards.
• Update Frequency: Reports update after reporting periods close, aiming for a 72-hour completion post-period.
• Access Requirements: Certain views require specific permissions, managed by vendor group settings.

ARA allows vendors to effectively manage their operations, though challenges such as metrics discrepancies and missing ASINs can occur, requiring troubleshooting and possibly contacting retail partners for resolution.