Amazon Size Charts and Vendor Systems

Size Chart Management in Vendor Central

Amazon provides comprehensive size chart management systems for vendors to optimize product fit information, reduce returns, and improve customer satisfaction. These systems include self-serve tools, standardized templates, and automated size standardization processes.

Size Chart Self-Serve Tool

Size Chart Self-Serve Tool: An independent tool that allows vendors to upload and edit size charts without requiring Selling Partner Support intervention. This tool enables vendors to manage their size chart data efficiently through their Vendor Central account.

• Access Requirements: Available under the Product Management role in vendor accounts
• Template Download: Vendors can choose an ASIN to obtain specific size chart templates, which may be pre-filled with existing data or blank depending on availability
• Measurement Input: Templates allow editing of measurements following Amazon’s unit standards, with built-in preview functionality and error reporting to ensure compliance
• ASIN Application: Size charts can be applied to individual ASINs or across entire product types, with ASIN-specific charts typically reducing return rates compared to generic charts
• Publishing Timeline: Successfully uploaded and reviewed size charts are published to product detail pages within eight hours

Size Chart Templates and Guidelines

Size Chart Templates: Standardized Excel templates designed for creating localized size charts that align with regional market standards and customer expectations.

Template Requirements and Structure

• Local Sizing Focus: Templates prioritize local sizing as the primary customer choice, ensuring sizes align with product labels and regional standards
• Measurement Standards: Include product-specific measurements (waist, bust, hip, etc.) in local units appropriate for the target market
• Manufacturer Information: Indicate label sizes when they differ from local sizes to assist customer decision-making
• Country-Specific Templates: Use region-specific Excel templates without altering the structural format to ensure successful uploads
• Header Customization: Automatically generated headers include brand names, with options to customize table headers for unique product categories

Template Submission Process

Templates must include essential information upon submission:

• Geographic location and target market
• Department classification
• Product type specification
• Accurate data entry in designated template sections to prevent upload errors

Size Charts in Vendor Central

Size Charts in Vendor Central: Brand-specific size chart functionality available to Brand Registered vendors for converting size labels to local standards and providing essential product measurements.

Implementation Methods

• Support-Based Process: Contact Selling Partner Support to request templates for specific product types and departments
• Self-Serve Tool: Utilize the independent size chart tool for direct management
• Product Coverage: Templates available for diverse categories including apparel, shoes, jewelry, and specialized products

Advanced Features

• Cross-Market Compatibility: Size conversion capabilities (e.g., UK to US sizes) to serve international customer bases
• Specialized Products: Support for unisex and special-sized products through additional sub-tables
• Brand Integration: Seamless integration with Brand Registry for enhanced control and customization

Size Standardization Using Normalized Attributes

Size Standardization: Amazon’s automated system for converting vendor-submitted size data into consistent, standardized formats that enhance customer experience and eliminate duplication.

Standardization Process

• Attribute Derivation: Size information is derived from catalog attributes including item weight, dimensions, capacity, and unit count rather than direct vendor inputs
• Geographic Localization: Displays size units familiar to customers based on their location (pounds in US, kilograms in Europe)
• Data Quality Control: Enforces standardization rules that convert various size entries into uniform formats
• Consistency Assurance: Ensures customers view clear, consistent size information across all products

Business Benefits

• Reduced Customer Confusion: Standardized size presentation eliminates inconsistencies that can confuse shoppers
• Enhanced Customer Confidence: Accurate, standardized size information increases purchase confidence
• Improved Sales Performance: Consistent size data presentation can contribute to increased conversion rates
• Return Rate Reduction: Better size accuracy and presentation helps customers make informed decisions, reducing returns

Best Practices for Vendors

Size Chart Optimization

1. Prioritize ASIN-Specific Charts: Create product-specific size charts over generic ones to maximize accuracy and reduce returns
2. Maintain Local Standards: Focus on local sizing conventions and measurement units for target markets
3. Ensure Template Compliance: Follow Amazon’s template structure exactly to prevent upload errors
4. Regular Updates: Keep size charts current with product variations and seasonal changes

Data Quality Management

1. Accurate Measurements: Provide precise measurements that align with physical product labels
2. Comprehensive Coverage: Include all relevant measurement dimensions for the product category
3. Geographic Considerations: Adapt size charts for different regional markets and customer expectations
4. Preview and Validation: Use built-in preview tools to verify chart accuracy before publication

This comprehensive size chart management system enables vendors to provide accurate, localized size information that enhances customer experience, reduces returns, and improves overall product performance on Amazon’s marketplace.