Amazon Vendor Central Coupons

The process for creating coupons in bulk on Amazon Vendor Central involves using a downloadable spreadsheet from the Coupons page. This method allows vendors to efficiently manage large numbers of coupons.

• Spreadsheet Upload: Vendors must fill out the spreadsheet with required details such as budget, customer segment, ASIN, and start/end dates. Each row represents a unique coupon.

• Validation Process: Once uploaded, the system validates the spreadsheet. Statuses include Processing, Success, or Errors, which require correction before completion.

• Discount Options: Coupons can offer fixed amounts or percentage discounts with conditions like “Once per customer” influencing how many units can receive the discount.

• Coupon Distribution: Coupons can be targeted to specific websites or customer segments, ensuring strategic reach.

Creating and understanding these processes can be crucial for vendors to maximize promotional efforts and adhere to Amazon’s guidelines effectively.