Amazon Brand Analytics | Simply explained

Brand Analytics

Brand Analytics provides comprehensive reports on sales, marketing activities, customer behavior, and trends, assisting Amazon vendors in making informed business decisions. It helps assess market share, identify new opportunities, and monitor factors affecting sales.

Key features include:

  • Search: Understand how customers find your products and other products on Amazon, including insights into search popularity and conversion rates.
  • Market Basket Analysis: Discover which additional products are purchased alongside yours.
  • Repeat Purchase Behavior: View the volume of orders and the number of unique customers for each product or brand.

Access to Brand Analytics requires brand ownership and compliance with Amazon’s Brand Registry criteria.

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