Amazon Bundle Manager | Simply explained

Bundle Manager

Bundle Manager is a Vendor Central tool that enables brand owners to create, manage, and remove virtual bundles of their products. Accessible to registered brands supported by Amazon Vendor Services, the tool helps group related products into a single virtual ASIN. This facilitates customer discovery and can enhance the purchasing experience by allowing buyers to add complementary items to their cart simultaneously.

Key Features

  • Bundle Creation: Supports 2-5 different ASINs, allowing up to 25 units of each ASIN.
  • Brand Ownership: Only available for brand owners registered through the Amazon Brand Registry.
  • Compatibility Requirement: Bundles should consist of items that enhance or complement one another’s use.
  • Unique Combinations: Requires unique ASIN combinations; existing bundles cannot be duplicated.
  • Timeframe: New bundles appear on the site within 24 hours.

Usage Guidelines

  • Base ASIN determines the search categorization and inherits keywords.
  • A bundle’s title and short title should clearly describe included items within character limits.
  • Bullet points and images must specifically detail bundled products without deceiving representation.

Management

  • Bundles can be edited for titles and bullet points but require deletion for structural changes.
  • Images managed separately via “Upload images” in Vendor Central.
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