Business Discounts
Overview
Business Discounts are price reductions offered to registered Amazon Business customers through Amazon Vendor Central. These discounts are designed to incentivize purchases, foster customer loyalty, and drive sales growth for vendors while providing value to business customers across various industries.
Discount Types
Amazon Business offers several discount types tailored to different purchasing patterns and customer needs:
Public Business Discounts: Available to all registered Amazon Business customers and include:
- Single-Unit Discounts (SUD): Exclusive price reductions for Amazon Business customers purchasing one or more units of an ASIN in a single transaction
- Quantity Discounts (QD): Volume-based discounts that encourage higher-volume purchases by providing greater savings based on the quantity of an ASIN bought in a single transaction
Industry Vertical Pricing: Sector-specific discounts for customers in predetermined industry categories such as education, healthcare, or real estate. These exclusive offers are only available to businesses operating within those designated sectors.
Key Value Items (KVIs): Strategically selected, frequently-ordered products that offer competitive pricing, reliable supply, and positive customer reviews. KVIs are designed to capture comprehensive category spending from top customers and serve as competitive anchors in the marketplace.
Custom Pricing: Tailored pricing solutions for large-volume purchase commitments that exceed standard KVI thresholds. These arrangements offer higher discount percentages and present significant growth opportunities for vendors willing to accommodate substantial order volumes.
Management Tools
Vendors have access to sophisticated tools for managing their business discount strategies:
Business Discount Manager
A comprehensive tool that provides guided setup for discount programs, including:
- Adding or editing quantity discounts and single-unit discounts
- Setting consistent discount values across multiple ASINs within specific brands or vendor codes
- ASIN list verification to ensure successful submissions
- Automated renewal processes at month-end
- Protection against bulk deletions to safeguard sales performance
Excel Template System
A flexible bulk management solution that allows vendors to:
- Add, update, or remove business discounts in large quantities
- Input detailed discount information through structured templates
- Upload completed templates for precise control over discount implementation
- Maintain comprehensive records of discount strategies
Implementation Rules and Constraints
Discount Limitations: The maximum allowable discount is 50% of the original price.
Pricing Hierarchy: When multiple discounts apply to the same transaction, the system automatically honors the lowest available price for the customer.
Promotional Exclusions: Business discounts cannot be combined with other Amazon promotional programs such as Lightning Deals or other time-limited offers.
Financial Management: Vendors receive monthly invoices that account for all discounts provided, with the vendor responsible for funding discounts on units they supply.
Platform Control: Amazon maintains discretion over discount application and serves as the seller of record for discounted products, operating independently of third-party marketplace offers.
Strategic Benefits
For vendors, business discounts provide:
- Increased traffic and sales volume through competitive pricing
- Enhanced customer retention and loyalty
- Access to high-value business customer segments
- Growth opportunities through custom pricing arrangements
- Automated management systems that reduce administrative overhead
For customers, these programs offer:
- Reduced procurement costs through various discount structures
- Industry-specific pricing tailored to sector needs
- Volume incentives that reward larger purchases
- Access to competitively priced key value items
- Streamlined purchasing processes through the Amazon Business platform