Amazon Concession Hub | Simply explained

Concession Hub

Concession Hub is an analytics tool within Vendor Central designed to provide vendors with comprehensive insights into customer returns and product performance. It leverages data from Customer Return Analytics & Insights (CRAI) to enable data-driven decisions for reducing returns and enhancing customer satisfaction.

  • Customer Behavior: Analyzes customer preferences and return reasons to understand underlying behavior.
  • Product Defects: Identifies brand-controlled defects and provides recommendations for improvements.
  • Performance Tracking: Benchmarks product performance against top performers and tracks changes over time.
  • Data Visibility: Offers insights with a two-month data lag for accurate analysis. Restricted to brand-controlled defects to focus on actionable insights.

Concession Hub assists vendors in making strategic decisions to improve product quality and align with customer expectations.

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