Coupon Creation in Amazon Vendor Central

Creating a coupon in Amazon Vendor Central allows vendors to offer discounts to customers. Coupons appear on product detail pages, the main Amazon coupons page, and in search results.

• Creation Process: Vendors can create single or bulk coupons. A clear, descriptive coupon name is recommended, e.g., “5% off green tea.” Offensive terms, specific discount percentages, or event references are not allowed.

• Discount Types: Discounts can be either a fixed amount or a percentage, ranging from 1% to 50% off the current price.

• Budget Management: Set a maximum budget, ensuring coverage for customer demand. High discounts may require larger budgets to avoid quick expiration.

• Usage Limits: Coupons can be limited to “once per customer” or allow multiple uses, subject to specific restrictions.

• Eligibility Criteria: Eligible products must meet certain criteria, such as minimum average ratings for reviewed products.

Coupons can be combined with other promotions like Lightning Deals. Proper coupon setup enhances promotion visibility and boosts sales, offering a competitive edge on Amazon. Proper management helps in avoiding overspending, especially during high-traffic events.