Amazon Direct Imports | Simply explained

Direct Imports

Direct Imports Program

Direct Imports refer to products brought straight into the EU for distribution across Amazon’s European stores, or into the UK for local sale. Post-Brexit, unique regulations apply separately to Great Britain and Northern Ireland, requiring vendors to navigate distinct compliance frameworks for each territory.

Program Benefits

The Direct Imports program offers significant operational and strategic advantages:

  • Simplified Logistics: Reduction in transport, customs, and handling complexities through Amazon’s centralized distribution system
  • Enhanced Efficiency: Elimination of CoOp discounts delays and streamlined logistics management
  • Risk Mitigation: Avoidance of customs delays and shipping risks through Amazon’s established import processes
  • Improved Planning: Enhanced forecasting capabilities with large order commitments
  • Cost Optimization: Cost reduction through consolidated orders and economies of scale
  • Market Expansion: Expanded reach via systematic pan-EU distribution and promotion
  • Sustainability: Lower environmental impact across the supply chain through optimized logistics

Compliance Requirements

Direct Import Compliance encompasses the comprehensive guidelines that vendors must follow to ensure their products meet all international laws and Amazon’s policies. Vendors bear full responsibility for submitting necessary compliance documentation before their products become eligible for import.

Key Compliance Resources

  • Global Product Compliance Handbook: A detailed guide for vendors outlining the requirements for legal and safety standards across various countries, including necessary forms and templates
  • Product Type Requirements: Categorized checklists that specify the requirements for different product types, aiding vendors in meeting compliance standards for import
  • Quick Start Guide: Comprehensive resource to help vendors prepare their products to comply with regulations when entering new markets

Regulatory Standards

Compliance with EU and UK product standards is mandatory, with particular emphasis on:

  • CE Markings: Required conformity markings for products sold within the European Economic Area
  • Child Safety Regulations: Stringent safety requirements for products intended for or accessible to children
  • Conformity Assessment: Products must undergo appropriate conformity assessment procedures
  • Labeling Requirements: Proper product labeling in accordance with local regulations

Program Eligibility

Vendors interested in participating in the Direct Imports program should consult with their vendor managers to determine eligibility and receive guidance on the application process. Success in the program requires demonstrated ability to meet all compliance requirements and maintain consistent product quality standards.

Back to top