Amazon Explore Brand Selection | Simply explained

Explore Brand Selection

Explore Brand Selection is a tool designed to assist brand representatives in managing their brand’s catalog on Amazon. This tool is exclusive to selling partners with a Brand Representative role, enabling them to explore new selection opportunities and review listing updates effectively.

Key Features:

  • New Selection Opportunities:

    • List products quickly and accurately at no extra cost.
    • Provides pre-populated listings for unlisted or under-offered products.
    • Allows content modification and additional detail input like price and inventory.
    • Offers benefits like faster listing, error reduction, and better listing optimization.
  • Review Listing Updates:

    • Tracks and reviews proposed content updates using generative AI.
    • Ensures high-quality product detail pages by incorporating brand feedback.

Brand representatives maintain control over listing modifications and can opt to use suggested updates, providing vital feedback to enhance future recommendations. Regular check-ins are recommended to leverage AI enhancements effectively.