Featured Offer (Buy Box)

The featured offer, also known as the Buy Box, is the offer showcased on an Amazon product detail page, allowing customers to add the product to their shopping cart. Multiple sellers, including Amazon and third-party sellers, can offer the same product. If multiple eligible sellers are present, the Buy Box rotates based on factors like price, delivery speed, and order fulfillment capabilities. Price plays a critical role, and competitive pricing increases the chance of being featured. Offers missing compliance or key information might be removed to maintain customer satisfaction. Additionally, sellers can use the “Born to Run” program to request orders if they own the brand for a product. However, even with a single listing, being featured isn’t guaranteed.