Frequently Returned Item Badge

The Frequently Returned Item Badge indicates products with high return rates in their category. This initiative helps customers make informed purchasing decisions by providing additional context. Amazon uses objective criteria to determine which offers receive the badge, focusing on sales data and return rates relative to category averages. If an item is sold by multiple partners, the individual seller’s return rate is considered for the badge. To have the badge removed, sellers can work on improving product descriptions, ensuring accuracy, and enhancing product quality. This feature is currently in a pilot phase, affecting only a limited number of offers.