Image Guidelines for Clothing
The image guidelines for clothing on Amazon provide essential standards to ensure that product images effectively attract customers and comply with the platform’s requirements. Good images are a critical marketing tool, serving to distinguish products and effectively communicate their selling points.
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Main Image Requirements: Every product must have a main image, usually shot on a model (excluding items like childrenswear or accessories) with a pure white background. The image should provide a clear frontal view and occupy at least 85% of the image area. It should be high-resolution, with a minimum of 1,000 pixels in height or width to utilize the zoom feature.
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Prohibited Elements: Images must not contain colored backgrounds, sketches, graphics like watermarks, or multiple product views unless packaged as a multi-pack. Models must not be depicted in poses that could be seen as suggestive.
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Image Types: Images include the parent SKU main image and child SKU main images for each color variation, along with up to eight alternate images.
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Special Considerations: Images of intimate clothing should not be sexually explicit. Certain items must not be shown on human models unless they provide sufficient coverage. Thongs and panties require specific angle views.
These guidelines help ensure that images provide a professional and consistent presentation that aligns with Amazon’s standards.