Lightning Deals are promotional offers on Amazon that are time-bound and come with special merchandising features, such as a Deals Badge. These promotions can last up to 12 hours or for a duration determined by Amazon. Lightning Deals aim to boost product visibility and drive sales by offering limited-time discounts and highlighting the deal to potential buyers. Vendors create these deals through Promotion Central, selecting criteria like discount amount and eligible products.

Back to Glossary Back to top

Ready for more success on Amazon?

Get started with AMALYTIX now and optimize your Amazon business.

Start Free Trial Book a Demo