Amazon’s duplicate product pages can cause customer confusion and impact purchasing decisions. Vendors can request the merging of pages for the same physical product or identical listings. Using the Merge Form, vendors input main product details alongside duplicates to streamline the process. Submissions are made through “Contact us” > “Manage my catalog” > “Product Linking.” Only brand-registered ASINs can be merged by the rights owner. This action optimizes searchability and maintains product integrity.

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