Multipack Imaging Standards

Multipack imaging standards help ensure that customers have a clear understanding of products when shopping on Amazon. The main image displayed should accurately represent the product and its quantity, as this is a key element in the customer’s decision-making process. Multipacks consist of multiple items packaged together or in large quantities of identical items.

• Main Image Requirements: The main image should display the total quantity delivered and show the product in its packaging to provide content information.
• Product Titles: Titles must include the total quantity (e.g., “X pack” or “X count”) and must be consistent with the images displayed.
• Consistency: It’s essential to avoid conflicts between images and product titles to prevent customer confusion. Consistent representation aids in clear communication of product details.

Following these standards helps maintain a positive shopping experience by ensuring imagery and titles are coherent and reliable.