Price Discount Promotion

A Price Discount promotion on Amazon allows vendors to offer products at a reduced price for up to 12 months on a product detail page. During the promotion, the vendor funds a per-unit discount for each item sold. For example, if a vendor agrees to a €5 discount per unit and 100 units are sold, the cost to the vendor would be €500. If no units are sold, there is no cost. There are no campaign budget caps, meaning vendors do not limit the number of units sold during the promotion. Amazon may source the promotion products from multiple vendors, but the initial vendor covers the entire per-unit funding. To be eligible, products must have an active retail offer and be appropriate for all customers. Amazon reviews and approves all campaigns and retains the right to refuse any at its discretion.