The Product Availability Policy for Manufacturers ensures that manufacturers who sell through other retailers or distributors offer competitive terms to Amazon Retail. This policy enables Amazon to provide a wide selection of products at competitive prices. It applies solely to manufacturers who distribute their products to other retailers or distributors, not those selling directly to consumers.

  • Scope: Applies to manufacturers selling to retailers or distributors, not to third-party resellers.
  • Purpose: Facilitates customer access to a vast product selection at competitive prices.
  • Impact: Does not restrict manufacturers from selling through other channels, on or off Amazon.
Back to Glossary Back to top

Ready for more success on Amazon?

Get started with AMALYTIX now and optimize your Amazon business.

Start Free Trial Book a Demo