Product Bullet Point Requirements

Bullet points in product listings highlight five main features and benefits to inform customers quickly. They should begin with a capital letter and be formatted as sentence fragments without end punctuation. Include essential product details like dimensions and country of origin, using more than 10 but fewer than 255 characters per point.

Use semicolons to separate phrases; ensure a space between a digit and a measurement (e.g., 60 ml, not 60ml). Write numbers from one to nine in full, except in names or measurements. A normal detail page should contain up to five bullet points, while A+ detail pages may include up to 10.

Avoid special characters, ASIN numbers, and phrases like “eco-friendly” and “anti-microbial.” Refrain from subjective claims, company info, or unverifiable accolades and awards.