Product Title Requirements

The product title is a critical element for listings on Amazon, serving as the first point of contact for potential buyers. Effective titles clearly and concisely relay key information, allowing customers to identify and differentiate products easily. Compliance with Amazon’s title requirements is necessary to ensure visibility in search results and avoid suppression.

• Length: Titles must not exceed 200 characters, including spaces, unless exceptions apply.
• Prohibited Content: Promotional phrases like “free shipping” and special characters such as ”!” or ”?” are not allowed.
• Content Guidelines: Titles should include essential information, ideally arranged as brand name, flavor/style, product type, key attribute, color, size/pack count, and model number.
• Repetition: Repeating the same word more than twice is not permitted unless part of the brand name.
• Style: Avoid all caps, capitalize nouns, use numerals, and include model numbers when appropriate.

Ensuring titles adhere to these rules enhances product discoverability and encourages informed purchasing decisions.