Product Type in Vendor Central

A product type in Amazon Vendor Central groups products that have similar attributes, such as bed pillows, throw pillows, and furniture pillows under the “PILLOW” product type. It ensures sellers have access to relevant product-specific attributes during listing, enhancing the accuracy and visibility of product details for potential buyers. Choosing the right product type improves the listing experience and helps in accurately describing the product, aiding customers in making informed purchasing decisions.

Selecting the correct product type also prevents incorrect categorization. Amazon may redefine a product type if listing attributes (like title and description) suggest a different classification, triggering warning 18367. Vendors should ensure listings align with their product’s accurate categorization to maintain information accuracy and enhance customer search experiences. For existing products, Vendor Central offers tools for bulk catalog updates to align with new product type templates and recommended attributes.