Promotion Central

Promotion Central is a tool for vendors to create and manage promotional deals such as Lightning Deals and Best Deals on Amazon. Vendors can specify deal details, add products, and set discounts to drive sales and visibility.

• Creating Deals: Vendors initiate a deal by setting up details including the Amazon store, deal type, and duration. An internal name is auto-generated for organizational purposes, though it remains hidden from shoppers.
• Adding Products: Products can be added or removed by searching titles or ASINs. Vendors manage participating products per deal criteria.
• Setting Discounts: Vendors define committed units and offer a promotional price or funding per unit. These adjustments aim to maximize sales while adhering to Amazon’s pricing guidelines.
• Monitoring: Once deals are active, vendors can track performance metrics such as sales, units sold, glance views, and conversion rates to optimize their promotional strategies.