Amazon Promotional Campaign in Vendor Central | Simply explained

Promotional Campaign in Vendor Central

Promotional campaigns on Vendor Central, including Lightning Deals, Best Deals, or Price Discounts, are designed to increase product visibility and drive sales.

  • Creation: Access these options by navigating to the Promotions section through the Vendor Central main menu. Choose the campaign type and follow the guided steps.
  • Approval Process: Once created, campaigns must be approved and can be monitored for status updates. They might need additional actions for successful execution.
  • Submission Timing: Price discounts require at least 24 hours advance submission before the start date.

An approved campaign must meet quality thresholds; otherwise, it may not execute even if it is initially approved.