Reorder Coupons

Reorder coupons provide discounts to entice customers who have previously purchased a product but have not reordered within a typical timeframe. This strategy helps merchants target past customers, increasing product visibility and enhancing customer engagement.

• Targeting: Specifically aimed at past customers who haven’t repurchased, based on usual buying patterns.
• Visibility: Featured in various customer interaction points like search results and product detail pages.
• Engagement: Designed to increase sales and customer loyalty.

Customers who are considered “lost” due to long periods without purchase are not eligible. When setting up a campaign, merchants can choose a reorder coupon alongside a Subscribe & Save coupon, though discounts on reorder coupons apply only to one-time purchases. A redemption fee is applied for each redeemed coupon. The goal is to prevent discount stacking by suppressing overlapping coupon schedules.