Sales Ranking

Sales ranking, also known as best sellers rank or category rank, is a metric used to assess a product’s performance on Amazon. It reflects customer activity compared to other products in the same category, updating at least once per day. Rankings consider both recent and historical activity, with more weight on recent actions. Key elements include:

• Products can appear on up to three best sellers lists.
• Rankings show in the Product details section on the product page.
• Cancelled orders and similar activities are excluded from calculations.
• Ranking changes can take 1 to 3 days to manifest.
• Each product format (e.g., ebook, audiobook, paperback) has its own rank, but category rankings aggregate activity across all formats.

Factors impacting sales ranking include purchases, reviews, price changes, and promotions. Despite being an indicator of product trends and marketing efficacy, it’s not a precise tool for tracking exact sales numbers or cross-category comparisons.