Amazon Sales Trend | Simply explained

Sales Trend

The Sales Trend on Amazon is a metric that provides a broad estimate of the number of customers who recently purchased a product, such as “10K+ bought in past month.” This data is updated at least daily and excludes returns and cancellations.

  • Visibility: Sales Trend helps customers discern products in Amazon’s extensive catalog by showcasing their popularity.
  • Requirements: Displayed when a minimum number of purchases are made, though not available for all categories.
  • Comparison: Differs from Seller Central data as it aggregates customer purchases for the ASIN across all sellers, rather than individual sales units.
  • Involuntary Display: Similar to other customer experience features, it cannot be disabled by sellers.
  • Impact on Search Rank: Can enhance product visibility and popularity in search results.
  • Improvement Tips: Improve sales trends by enhancing product quality, availability, and competitive pricing.
  • Variations: For child ASINs, the trend shows individual purchases; for parent ASINs, it aggregates all child ASINs’ sales.
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