Title Length Criteria Exceptions

The Title Length Criteria Exceptions refer to the special title length requirements for specific product types that differ from the standard 200-character limit for product titles. This guideline identifies which product types allow for a different maximum character length.

• Variation Families: For products in a variation family, the maximum title character length applies to the parent ASIN.
• Standard Limit: Unless specified, the default maximum title length for all other product types is 200 characters, including spaces.

Examples include apparel and costume items in U.S., Canada, and Japan, where the maximum title length for parent ASINs is 125 or 130 characters, depending on the store location and category.