Transparency

Transparency is a program designed to protect brands by preventing counterfeit products from reaching customers. It employs unique serial codes, known as Transparency codes, to ensure every item shipped is authentic. These codes are required for selling in Amazon stores, supporting both authenticity confirmation and post-purchase customer engagement. Buyers can scan these codes with Amazon Shopping or the Transparency app for verification and access to brand-provided content. Additionally, Transparency offers insights into supply chains, aiding in identifying and resolving potential issues at the batch or lot level.