Who advertises on Amazon in Europe, and when do your competitors launch?
What you'll find in the report
No EU country publishes statistics on Amazon advertising. We analyzed Amazon's ad archive across nine EU stores: daily counts for a full year, every restricted ad, Amazon's own ad accounts, over 100 large brands and 40 agencies. Download the free report and see what your ad market really looks like.
The agency ranking
Which agencies steer the most reach, for which clients, and which accounts they run across several countries.
Who advertises with other brands' names
For which large brands accessory and third-party sellers get more reach on the name than the brand itself.
Amazon's own advertising
The largest Amazon Omni accounts in the EU, what they promote, and when Amazon cuts back harder than the market.
Shopping event timing
When your competitors launch their ads before Black Friday, Prime Day and Prime Big Deal Days.
A method you can repeat
What the archive contains, what it doesn't, and how to check yourself who advertises in your category.
About the author
Trutz Fries, AMALYTIX
Since 2015, Trutz has been building software with AMALYTIX that analyzes Amazon data for sellers, vendors and agencies. For this report he took on Amazon's public ad archive and explains what the numbers show and what they don't.
Frequently asked questions
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