Advertising

Amazon Advertising: Stop paying for the same bad search terms.

Some search terms keep spending without bringing in an order. Find them across your campaigns, set your own thresholds and add the ones you choose as negative keywords in bulk.

14 days free. No credit card needed.

Advertising Management · Search terms
amazon.com
ACoS Greater 50%Transactions 1
Search termCostsACoS
  • electric coffee grinder$238.4013%
  • bravio coffee grinder$41.604%
  • spice grinderNegative exact$61.6092%
  • espresso grinder$132.0032%
  • manual coffee grinderNegative exact$46.2075%
  • burr grinder$89.3016%
  • coffee machineNegative exact$31.5068%

Action created: 3 negative keywords in Transactions

These brands trust AMALYTIX

ABUS SPAX ASUS Duracell

Campaigns

Your weekly review shouldn’t start with a tab hunt.

One campaign is over your target ACoS. A dozen others still need checking. Bring your connected marketplaces into one table, filter for the numbers that need attention and save that view. Next week, skip the setup and get to the decisions.

Advertising Management · Campaigns
amazon.com
Campaigns above target ACoS Campaign: ACoS Greater 30
CampaignTypeCostsACoS
  • SP | Coffee grinders | AutoSP$1,13047%
  • SP | Spice grinders | BroadSP$61047%
  • SP | Competitor ASINsSP$79049%

3 of 6 campaigns with ACoS above 30%

Changes

Prime Day is a big job. Changing budgets shouldn’t be.

You’ve agreed on the budgets. Now there’s a long list of campaigns to update. Select them together and change daily budgets, status or dates in one pass. Review the queued changes in Transactions, remove anything that doesn’t belong and send when you’re ready.

Advertising Management
amazon.com

Unsaved changes

  • Update campaigns

    2 campaigns will be updated

  • Ad group: Add negative keywords

    3 negative keywords will be added to different ad groups

Insights

Not every campaign needs less budget. Some run out by lunch.

A low-RoAS campaign and one that stops delivering at noon need different attention. Separate lists show weak returns, time spent out of budget and products that sell without advertising. Start your next review with those cases, then decide what deserves a change.

Insights · Overview
amazon.com

Change vs previous period

Revenues

$18,470

+12.4% vs previous period

Costs

$5,060

+3.1% vs previous period

ACoS

27.4%

-2.3% vs previous period

RoAS

3.65

+9.0% vs previous period

Clicks

6,212

-1.8% vs previous period

CR

11.2%

+8.7% vs previous period

Promotions and coupons

You planned the deal. Amazon canceled it.

The team has done the prep, but the deal is no longer going ahead. Get an alert when its status changes, so you can follow up. For promotions that do run, see units sold and revenue; for coupons, check budget used, clips and redemptions.

Marketing
amazon.com
Name# soldRevenue
  • Fall deal coffee grindersActive512$23,040
  • Lightning deal BRAVIO 200Canceled0$0
  • Black Friday burr grinderUpcoming0$0
  • Summer discount spice grinderExpired288$9,790

Seller: Promotion Status Changed

Lightning deal BRAVIO 200: Approved → Canceled

Make the call on these search terms.

Set a cost threshold and an order limit in the demo, review the highlighted matches and turn your selection into negative keywords.

Advertising Management · Search terms
amazon.com
Costs greater
Orders
Match type
Search termOrdersCosts
  • electric coffee grinder41$238.40
  • spice grinder2$61.60
  • espresso grinder9$132.00
  • manual coffee grinder3$46.20
  • coffee beans0$37.10
  • salt and pepper mill0$18.90
  • coffee machine1$31.50
2 matching search terms cost $56.00

A few more reasons to close that extra tab.

Check where the money goes and what’s keeping campaigns from delivering.

  • Distribution

    Compare spend and sales by ad type and marketplace.

  • Budget alert

    Hear when a campaign uses up its daily budget.

  • Delivery status

    Find active campaigns that aren’t delivering ads.

  • Promotion codes

    For sellers: see revenue after the discount, code by code.

Before you touch the budget.

Advertising needs its own authorization. Grant AMALYTIX access to the Amazon Advertising API under Settings / General / Amazon APIs. Your Seller Central or Vendor Central connection doesn’t cover this. Once authorized, AMALYTIX loads your campaigns and reports.

Trusted by brands and agencies

From small teams to enterprise - AMALYTIX helps you scale without scaling headcount.

With the help of AMALYTIX we monitor our brand portfolio. Here, we particularly like the content monitoring features and alerts on possible plagiarism.

Florian Pfister

Florian Pfister

Key Account Manager E-Commerce, Spectrum Brands

We create high-quality Amazon content for our customers. AMALYTIX helps us monitor this. Unwanted changes can be corrected quickly.

Petra Slomke

Petra Slomke

Head of E-Commerce, Omnicom Media Group – Transact

Thanks to AMALYTIX we keep track of our Amazon activities. It's hard to imagine our daily routine without the sophisticated alert module.

Estelle Dietrich

Estelle Dietrich

E-Commerce Manager, FOND OF

Stay on top of your Amazon business without the manual busywork.

Try it free for 14 days. No credit card needed.

Contact

Want to learn more or see a live demo? Let's talk.