Keyword Research and Rankings
Amazon Keyword Tool: Start with the words shoppers use.
Product language and search language don’t always match. Enter a keyword or an ASIN to discover up to 1,500 terms from Amazon’s data, then track where your products rank each week.
14 days free. No credit card needed.
Your seed keywords
water bottle
- water bottle1,840,000+6.0% 94
- water bottle 32 oz312,000+11.0% 83
- stainless steel water bottle204,000+4.0% 78
- kids water bottle187,500-3.0% 75
- glass water bottle73,400+18.0% 64
- water bottle with straw66,900+2.0% 62
These brands trust AMALYTIX
Keyword Research
A useful shortlist beats a very long export.
Hundreds of suggestions arrive, including brand names you don’t want in your copy. Exclude those terms, filter by search volume, ABP or word count, then send your selection to Rankings. Your next listing review starts with relevant candidates instead of a spreadsheet to clean up.
- water bottle1,840,00094
- water bottle 32 oz312,00083
- stainless steel water bottle204,00078
- kids water bottle187,50075
- glass water bottle73,40064
- water bottle with straw66,90062
Hidden by filters: 2
Keyword Rankings
The copy is updated. Now follow what happens in search.
A listing edit is finished long before you know how its position will develop. Weekly checks across the first five results pages record your products’ organic rankings. Add competing products to the Watchlist to follow them alongside your own, and flag important keywords for alerts when their positions worsen.
- water bottleAQUALO Steel Water Bottle 32 ozSeller447(+3)
- water bottle 32 ozAQUALO Steel Water Bottle 32 ozSeller96(-3)5(-4)
- stainless steel water bottleAQUALO Steel Water Bottle 32 ozSeller78(+1)11(+4)
- glass water bottleAQUALO Glass Water BottleSeller1215(+3)22(+10)
- water bottleFLOWA Classic Water BottleWatchlist112(+1)
Position now, one week ago and four weeks ago.
Brand Analytics
Last year’s keyword list can miss this week’s search.
Shoppers start using new terms, and familiar ones gain ground. Brand Analytics analyzes Amazon’s weekly Search Term Report for the top searches, new entries and the biggest rises in search frequency rank. Use it to refresh the questions you bring to your research.
The biggest gains compared with the week before.
- ice scraper1,2049,880+8,676
- thermal underwear women2,3107,950+5,640
- mulled wine mug3,1208,400+5,280
- electric blanket6404,910+4,270
- kids hot water bottle4,4808,115+3,635
- door draft stopper5,9309,210+3,280
Search frequency rank: the lower, the more often it is searched.
Competitors
Find the searches that lead shoppers to a competitor.
You know the rival product. The keywords bringing it clicks are less obvious. Enter its ASIN to search the stored Search Term Reports, then review the terms where shoppers clicked it and the other products clicked for those same searches.
- water bottle214
- water bottle 24 oz1,982
- flowa3,407
- sports water bottle4,215
- bpa free water bottle6,830
- reusable water bottle7,112
Customers click the product for these search terms.
Which keywords would make your watch list?
Sort the demo by search volume, position or four-week change, filter for Watchlist products and mark the keywords that matter to you.
- water bottleWatchlist · FLOWA Classic1,840,0001+1
- water bottleSeller · AQUALO Steel 32 oz1,840,0004+2
- stainless steel water bottleSeller · AQUALO Steel 32 oz204,0007+3
- water bottle 32 ozSeller · AQUALO Steel 32 oz312,0009-3
- glass water bottleSeller · AQUALO Glass73,40012+6
- kids water bottleSeller · AQUALO Kids187,50035+2
Click the dot to mark a keyword as important.
Keep the shortlist useful after the first edit.
More ways to compare visibility and share the findings.
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Visibility Index
Follow visibility across the keywords you’ve filtered.
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Keyword chart
Compare the top 20 products for one keyword over time.
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Search Performance
For sellers: compare your impressions, clicks and purchases with the market.
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Reports and Excel
Share rankings and the top 20 per keyword as reports.
A few details before you build the shortlist.
From Amazon’s own data. The keywords come from the weekly Brand Analytics Search Term Report and, when you enter ASINs, also from Amazon Advertising’s keyword recommendations. Search volume, the change to the month before and ABP (AMALYTIX Buying Power, 0 to 100) are based on Amazon’s Search Query Performance data.
Trusted by brands and agencies
Due to the large number of products in our assortment, we have them monitored automatically. We are now investing the time saved in optimizing our products.
Benjamin Bublat
Managing Director, druckerpatronenexpress.de
With the help of AMALYTIX we monitor our brand portfolio. Here, we particularly like the content monitoring features and alerts on possible plagiarism.
Florian Pfister
Key Account Manager E-Commerce, Spectrum Brands
We create high-quality Amazon content for our customers. AMALYTIX helps us monitor this. Unwanted changes can be corrected quickly.
Petra Slomke
Head of E-Commerce, Omnicom Media Group – Transact
Stay on top of your Amazon business without the manual busywork.
Try it free for 14 days. No credit card needed.
Contact
Want to learn more or see a live demo? Let's talk.
Julian Rössle
Head of Sales