Amazon Title Shortener for 75 Characters

Starting July 27, 2026, Amazon will limit product titles to 75 characters including spaces in all categories (except media). The goal is for titles to display fully on mobile devices. A new field called Item Highlights with up to 125 characters provides additional product details, such as materials or recommended use cases.

Titles that exceed the limit will be automatically replaced with AI recommendations. Brand owners have a 14-day window to review and adjust them under Manage All Inventory → Edit → View enhancements. After that, changes are applied automatically.

Use this Amazon Title Shortener for 75 characters to shorten an existing product title and create matching Item Highlights. The tool is free and powered by AI.

Enter your current Amazon title

0 / 200 characters

What must appear in the new title?

Select the elements that must be preserved in the new title. If nothing is selected, AI decides on its own.

BrandBrand name from the existing titleModel name / seriesModel, series, or product lineProduct type / main keywordWhat the product is and what customers search forVariantSize, color, quantity, or pack sizeMain benefit / USPKey benefit or differentiator

Shorten with AI

Shorten Amazon titles to 75 characters: What’s changing?

• Effective date: new rules apply from July 27, 2026
• Titles: max. 75 characters including spaces, in all categories except media
• Item Highlights: new field with max. 125 characters, searchable and visible in search results and on product detail pages
• Enforcement: titles that exceed the limit are automatically replaced with AI recommendations
• 14-day review: brand owners can review, edit, or approve AI suggestions. Otherwise they are applied automatically.
• Seller Central: find recommendations under Manage All Inventory → Edit → View enhancements
• CDQ score: possible penalties after an additional 60–90 day grace period

What belongs in the title vs. Item Highlights?

The title (max. 75 characters) should show the essentials at a glance:

• Brand
• Product type / main keyword
• Model or series
• Relevant variant, e.g. size or quantity

Item Highlights (max. 125 characters) help customers compare options:

• Materials and recommended use cases
• Benefits and USPs
• Additional specs that no longer fit in the title

For full catalogs

This tool is designed for single titles. For hundreds or thousands of ASINs, the AMALYTIX AI Agent handles this in bulk: analyze titles, shorten them to 75 characters, generate matching Item Highlights, and push updates directly to Seller or Vendor Central.

Here’s what that looks like in the AMALYTIX Agent Chat: one sentence is enough, and the agent shortens your entire catalog.