Fix Missing Amazon Brand Store Links
Trutz Fries

Trutz Fries

1 Minute Lesezeit

Fix Missing Amazon Brand Store Links

Missing Amazon Brand Store links can significantly impact your brand visibility and sales. If you have registered your brand or brands in the Amazon Brand Registry, Amazon typically links your Brand Store on the product detail page below the product title. However, these links often go missing or point to incorrect stores, causing lost traffic and reduced brand awareness.

Amazon Brand Store link displayed on product detail page below product title

Amazon link to brand store

However, this doesn’t seem to happen always, as demonstrated by the following real (anonymized) example of a brand manufacturer (Vendors). Understanding common Amazon listing errors can help you identify why your Brand Store links might be missing.

For a total of 70 products, the link to the brand store needs to be included. In one instance, the link directs to the wrong store.

Note

Regular monitoring of your Amazon Brand Store links is crucial for maintaining brand visibility and preventing lost traffic to your storefront.

AMALYTIX captures the Brand Store ID per product and indicates where the link to the Brand Store is missing:

AMALYTIX dashboard showing missing Amazon Brand Store links detection feature

Display of the Brand Store link in AMALYTIX

You can easily download your product list as an Excel file, and with just a few filters, you can identify the products that have no link or an incorrect link to your Brand Store. This systematic approach to monitoring is similar to tracking other critical metrics with Amazon data analysis tools.

Verify brand registration
Ensure your brand is properly registered in Amazon Brand Registry
Check all product ASINs
Audit your catalog for missing Brand Store links
Identify incorrect links
Find products linking to wrong Brand Stores
Contact Seller Support
Submit ticket for Brand Store link restoration
Use automated monitoring
Set up tools to track Brand Store links regularly
Document missing links
Create spreadsheet of affected ASINs before contacting support

Click on “Try it free” at the top to try out AMALYTIX for 14 days free of charge.

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