Fix Missing Amazon Brand Store Links

Why Amazon Brand Store Links Matter

Missing Amazon Brand Store links can significantly impact your brand visibility and sales. If you have registered your brand or brands in the Amazon Brand Registry, Amazon typically links your Brand Store on the product detail page below the product title. However, these links often go missing or point to incorrect stores, causing lost traffic and reduced brand awareness.

Common Issues with Brand Store Links

However, this doesn’t seem to happen always, as demonstrated by the following real (anonymized) example of a brand manufacturer (Vendors). Understanding common Amazon listing errors can help you identify why your Brand Store links might be missing.

For a total of 70 products, the link to the brand store needs to be included. In one instance, the link directs to the wrong store.

How to Identify Missing Brand Store Links

AMALYTIX captures the Brand Store ID per product and indicates where the link to the Brand Store is missing:

You can easily download your product list as an Excel file, and with just a few filters, you can identify the products that have no link or an incorrect link to your Brand Store. This systematic approach to monitoring is similar to tracking other critical metrics with Amazon data analysis tools.

Steps to Fix Missing Brand Store Links

• ✓ --
• ✓ title: "Brand Store Link Checklist"
• ✓ icon: "checkmark"
• ✓ iconColor: "green"
• ✓ items:
• ✓ - title: "Verify brand registration"
• ✓ description: "Ensure your brand is properly registered in Amazon Brand Registry"
• ✓ - title: "Check all product ASINs"
• ✓ description: "Audit your catalog for missing Brand Store links"
• ✓ - title: "Identify incorrect links"
• ✓ description: "Find products linking to wrong Brand Stores"
• ✓ - title: "Contact Seller Support"
• ✓ description: "Submit ticket for Brand Store link restoration"
• ✓ - title: "Use automated monitoring"
• ✓ description: "Set up tools to track Brand Store links regularly"
• ✓ - title: "Document missing links"
• ✓ description: "Create spreadsheet of affected ASINs before contacting support"
• ✓ --

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