- Why Amazon Brand Store Links Matter
- Common Issues with Brand Store Links
- How to Identify Missing Brand Store Links
- Steps to Fix Missing Brand Store Links
Why Amazon Brand Store Links Matter
Missing Amazon Brand Store links can significantly impact your brand visibility and sales. If you have registered your brand or brands in the Amazon Brand Registry, Amazon typically links your Brand Store on the product detail page below the product title. However, these links often go missing or point to incorrect stores, causing lost traffic and reduced brand awareness.
Common Issues with Brand Store Links
However, this doesn't seem to happen always, as demonstrated by the following real (anonymized) example of a brand manufacturer (Vendors). Understanding common Amazon listing errors can help you identify why your Brand Store links might be missing.
| Brand | Store 1 | Store 2 | Store 3 | Store 4 | Store 5 | Store 6 | Store 7 | No Brand Store | Total |
|---|---|---|---|---|---|---|---|---|---|
| (No Brand) | 5 | 5 | |||||||
| Brand 1 | 1 | 1 | |||||||
| Brand 2 | 4 | 4 | 8 | ||||||
| Brand 3 | 13 | 13 | |||||||
| Brand 4 | 8 | 1 | 9 | ||||||
| Brand 5 | 3 | 3 | |||||||
| Brand 6 | 6 | 3 | 9 | ||||||
| Brand 7 | 2 | 2 | |||||||
| Brand 8 | 19 | 7 | 26 | ||||||
| Brand 9 | 440 | 1 | 20 | 461 | |||||
| Brand 10 | 9 | 9 | |||||||
| Brand 11 | 4 | 4 | |||||||
| Brand 12 | 3 | 1 | 4 | ||||||
| Total | 8 | 444 | 1 | 19 | 3 | 3 | 6 | 70 | 554 |
For a total of 70 products, the link to the brand store needs to be included. In one instance, the link directs to the wrong store.
How to Identify Missing Brand Store Links
Regular monitoring of your Amazon Brand Store links is crucial for maintaining brand visibility and preventing lost traffic to your storefront.
AMALYTIX captures the Brand Store ID per product and indicates where the link to the Brand Store is missing:
You can easily download your product list as an Excel file, and with just a few filters, you can identify the products that have no link or an incorrect link to your Brand Store. This systematic approach to monitoring is similar to tracking other critical metrics with Amazon data analysis tools.
Steps to Fix Missing Brand Store Links
Ensure your brand is properly registered in Amazon Brand Registry
Audit your catalog for missing Brand Store links
Find products linking to wrong Brand Stores
Submit ticket for Brand Store link restoration
Set up tools to track Brand Store links regularly
Create spreadsheet of affected ASINs before contacting support
Click on "Try it free" at the top to try out AMALYTIX for 14 days free of charge.
