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Amazon Movers / Shakers Searchterms CW 13

04/10/2021 • Reading time: ca. 6 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 13 (03/28/21 - 04/03/21) and 12 (03/21/21 - 03/27/21), and here we looked in particular at the development of search frequency rank for selected search terms, as well as the visibility of individual brands.

Amazon Search terms

Top 10 Amazon search terms

Here are the Top 10 search terms from week 13 with the change from the previous week:

Search term Rank CW13 Rank CW 12 Change
easter basket 1 2 -1
easter basket stuffers 2 1 1
pop it 3 5 -2
iphone 4 4 0
bluetooth headphones 5 3 2
easter candy 6 21 -15
easter 7 28 -21
fidget toys 8 13 -5
easter eggs 9 43 -34
earbuds 10 6 4

Newcomer search terms

Here we can see the search terms that were not present last week but achieved significant rankings this week.

Search term Rank akt.
drink chips 929
drink chips drug tester 1616
sagaform 3386
our finest hour 6964
girl land caitlin flanagan 10611
dillo for women 14023
drink chips for bar 15237
hasboro games 17533
aufo wireless earbuds 18046
kosusanill 18276
food slicer assistant tool 19457
the flipping holder 19623
adult movies rated xxx 19934
bigmouth inc the great garden gnome massacre 20360
sexy dollsforfull life size for men 20505
samaira book publishers 20865
butyce store massage gun 21761
the beautiful life perfume 22311
phoozy phone case 23097
curse collar 23641
tv stand for 55+ inch tv 23689
sucking toy for women pleasure 24241
concrete cowboy 24407
anbernic rg351 26020

Lost search terms

Here you will find the keywords that were present in the previous week, but no longer appear in the current week.

Typically, various typo keywords can be found here.

Search term Rank CW12
orhalara 4305
black face mask best gf gian ferrente 7318
black face mask by gf gian ferrente 7785
black face mask swiss nano gf gian ferrente 9796
matcha powder by enzo organics 10831
kmm star projector night light 19897
apple charging stations for multiple devices 20260
sexy dollies for men 20926
orhalara jacket 22154
chicgal kimono 27375
make up organizator 29149
star projector night light projector with led galaxy ocean wave 29879
hight waisted bikinis for women 32123
new apple ipad pro space grey 32444
vaccummpacking bags 35317
kalimba misifu 17 key 39635
usb c cable for ps5 40174
compu desk 40792
matcha powder by enzo matcha organic selection 43205
https://amzn.to/3li9x4a 43659
3490psi electric pressure washer 44139
orhalara womens 45825
mesh beach bag tote with detachable insulated cooler 48504
angel dear pajamas 49246
pink vintage pyrex 50130

Winner

Here are the search terms that entered the Top 1,000 with the biggest change.

Search term Rank CW 13 Rank CW 12 Delta
the passion of the christ 710 18,272 -17,562
godzilla versus king kong 990 12,120 -11,130
vaccine card protector 567 11,378 -10,811
passion of the christ 250 8,918 -8,668
king kong vs godzilla 515 8,976 -8,461
kong vs godzilla 466 8,486 -8,020
easter movies 205 6,560 -6,355
figetget toys pack 939 7,197 -6,258
gaming chairs 294 4,733 -4,439
go 882 4,605 -3,723
jesus 326 3,497 -3,171
iphone 12 pro max screen protector 598 3,532 -2,934
peter rabbit 938 3,685 -2,747
workout leggings for women 761 3,317 -2,556
patio umbrellas 965 3,273 -2,308
pit viper sunglasses for men 745 3,049 -2,304
god 607 2,811 -2,204
samsung tablet 952 2,871 -1,919
godzilla vs kong 223 2,131 -1,908
monitors 649 2,351 -1,702
birkenstock women 776 2,402 -1,626
chocolate bunny 747 2,329 -1,582
usb c charger 926 2,358 -1,432
magnetic lashes 724 2,115 -1,391
chocolate easter bunny 849 2,169 -1,320
compression socks women 524 1,741 -1,217
easter baskets for kids empty 708 1,909 -1,201
apple watch bands 44mm 756 1,952 -1,196
king size bed frame 948 2,093 -1,145
paradise city 976 2,085 -1,109
premade easter baskets 706 1,796 -1,090
roller skates for women 321 1,398 -1,077
toothbrush 502 1,578 -1,076
iphone 11 cases 317 1,393 -1,076
godzilla vs king kong 45 1,117 -1,072
ham 884 1,944 -1,060
air purifiers for home 696 1,655 -959
law and order 818 1,772 -954
easter bunny 895 1,832 -937
samsung galaxy s21 case 491 1,396 -905
galaxy s21 case 780 1,672 -892
flash drive 955 1,798 -843
spring dresses for women 471 1,289 -818
king kong 131 921 -790
bunny ears 894 1,650 -756
blackout curtains 485 1,216 -731
birkenstock 489 1,219 -730
hbo 576 1,302 -726
iphone se 2020 case 918 1,620 -702
flip flops women 284 974 -690

Loser

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Search term Rank CW 13 Rank CW 12 Delta
brooks running shoes women 39072 772 38,300
weighted hula hoops 15884 520 15,364
birkenstock sandals women 14400 531 13,869
toothbrushes 14661 871 13,790
gaming laptops 13291 934 12,357
queen comforter set 6731 807 5,924
fidget toy set 5625 922 4,703
resistance bands set 4655 981 3,674
silk pillowcase 4460 792 3,668
rompers and jumpsuits for women 4126 567 3,559
compression socks for women circulation 4255 719 3,536
amaon 3440 220 3,220
sexy lingerie 2159 576 1,583
apple charger 2487 950 1,537
oakley sunglasses for men 2437 926 1,511
flip flops 1932 833 1,099
car stereo 1913 908 1,005
license plate covers 1890 962 928
tv wall mount 1642 831 811
automotive consoles & organizers 1193 391 802
nitrile gloves 1574 778 796
raised garden bed 1200 406 794
maternity dress for photoshoot 1362 604 758
one piece swimsuits 1301 554 747
neon signs 1504 768 736
the little things 1648 915 733
led strip lights 1165 487 678
star projector 1342 667 675
wireless keyboard 1240 581 659
patio umbrella 1138 542 596
easter decor 1388 799 589
zerozerozero 1311 723 588
promising young woman 1121 569 552
patio chairs 828 284 544
room decor for bedroom aesthetic 1345 828 517
magnetic eyelashes 1020 508 512
capture card 1215 704 511
nintendo switch case 1228 720 508
playstation 5 console 1093 605 488
weighted blankets 953 512 441
bicycle 1403 979 424
fishing gear 1171 749 422
galaxy projector 1310 907 403
twin mattress 865 466 399
baby yoda 560 162 398
stroller 1328 963 365
xbox series s 1090 756 334
security camera outdoor 971 642 329
sunset lamp 718 394 324
melissa and doug 998 677 321

Top 50 Mover / Shaker

These are search terms that were within the Top 1,000 in both the current week and the previous week and show major changes.

Search term Rank CW 13 Rank CW 12 Delta Winner / Looser
king kong 131 921 -790 ↑ Winner
flip flops women 284 974 -690 ↑ Winner
one piece swimsuits for women 328 986 -658 ↑ Winner
plastic easter eggs 189 806 -617 ↑ Winner
weighted hula hoop 283 872 -589 ↑ Winner
patio chairs 828 284 544 ↓ Looser
hoverboard 292 743 -451 ↑ Winner
shower caddy 408 859 -451 ↑ Winner
weighted blankets 953 512 441 ↓ Looser
invincible 415 851 -436 ↑ Winner
nail drill 543 957 -414 ↑ Winner
twin mattress 865 466 399 ↓ Looser
baby yoda 560 162 398 ↓ Looser
record player 587 985 -398 ↑ Winner
spy camera 603 999 -396 ↑ Winner
beats headphones 481 869 -388 ↑ Winner
resin molds 541 924 -383 ↑ Winner
extension cord 508 881 -373 ↑ Winner
plants, seeds & bulbs 241 613 -372 ↑ Winner
rompers for women 268 636 -368 ↑ Winner
kitchen faucet 482 840 -358 ↑ Winner
prom dress 536 882 -346 ↑ Winner
security camera outdoor 971 642 329 ↓ Looser
sunset lamp 718 394 324 ↓ Looser
melissa and doug 998 677 321 ↓ Looser
gaming monitor 657 339 318 ↓ Looser
diamond art 677 989 -312 ↑ Winner
bluetooth earbuds 969 659 310 ↓ Looser
laptops 778 475 303 ↓ Looser
the boys 619 919 -300 ↑ Winner
spring dress 473 771 -298 ↑ Winner
tom and jerry 765 474 291 ↓ Looser
christian movies 528 817 -289 ↑ Winner
jump starter 266 538 -272 ↑ Winner
zombie movies 924 655 269 ↓ Looser
usb hub 578 847 -269 ↑ Winner
pillows 906 639 267 ↓ Looser
computer graphics cards 863 596 267 ↓ Looser
figetget toys pack cheap 897 633 264 ↓ Looser
backpack purse for women 909 646 263 ↓ Looser
picnic basket 715 975 -260 ↑ Winner
bathing suits 817 559 258 ↓ Looser
coming to america 783 525 258 ↓ Looser
binoculars 974 726 248 ↓ Looser
sketchershoesforwomen 685 933 -248 ↑ Winner
ipad 8th generation case 368 614 -246 ↑ Winner
waist trainer 367 610 -243 ↑ Winner
outdoor decor 742 501 241 ↓ Looser
fidget packs 128 369 -241 ↑ Winner
scales for body weight 854 615 239 ↓ Looser

Brands

Here we count which brands are represented most frequently with their products among the Top 3 products (by clicks).

The analysis is independent of the search frequency rank.

Top Brands

Brand Count
Amazon Basics 6797
Apple 5728
Nike 4884
365 by Whole Foods Market 4240
HP 3254
adidas 3250
Amazon Essentials 3243
Amazon 3230
SAMSUNG 2956
Hanes 2838
LEGO 2812
Nintendo 2589
Funko 2553
Under Armour 2387
DEWALT 2378
Generic 2026
Best Choice Products 1887
Samsung Electronics 1832
Sony 1814
ASUS 1733

Winners

Here are the brands with the biggest gains.

Brand Count CW 13 Count CW 12 Delta
produce aisle 1192 677 515
Amazon 3230 3014 216
mDesign 782 617 165
Generic 2026 1875 151
CRAVEBOX 239 91 148
CUPSHE 446 301 145
YAHEETECH 651 510 141
Rockridge Press 824 699 125
Western Digital 621 500 121
DR. J Professional 144 37 107
A Gift Inside 134 35 99
GUND 372 273 99
Mljsh 131 39 92
Goli Nutrition 224 133 91
XIEERDUO 111 21 90
EASYFEET 116 29 87
Signature Design by Ashley 405 324 81
JSAUX 256 179 77
Olay 343 267 76
Happy Belly 722 647 75

Losers

Here are the brands with the biggest losses.

Brand Anz. KW 13 Anz. KW 12 Delta
Apple 5728 6447 -719
365 by Whole Foods Market 4240 4728 -488
Produce (Brands May Vary) 729 1203 -474
Amazon Basics 6797 7161 -364
Simple Houseware 1118 1456 -338
Under Armour 2387 2691 -304
Gildan 1184 1473 -289
Nintendo 2589 2876 -287
Hanes 2838 3116 -278
Fruit of the Loom 1404 1674 -270
OtterBox 1565 1832 -267
Munchkin 1019 1284 -265
Sony 1814 2061 -247
Ailun 532 766 -234
Acer 738 962 -224
Melissa & Doug 1257 1478 -221
Columbia 1046 1266 -220
GE 891 1090 -199
Random House Books for Young Readers 425 616 -191
Cuisinart 1248 1439 -191

Behind the brand 'Amazon' are Amazon's own products such as the Kindle, Echo or Fire TV stick.

Products

Top 20 products

For the first time, we now also take a look at the top products that appear most frequently in the search term report.

Product title / ASIN Count
CraveBox Care Package (45 Coun (B01N22CM3F) 215
Apple AirPods with Charging Ca (B07PXGQC1Q) 202
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 183
Crocs Kids' Classic Clog Sli (B08895NKRJ) 179
Seagate Portable 2TB External (B07CRG94G3) 175
Apple Cider Vinegar Gummy Vita (B07R8GD47V) 174
adidas Women's Cloudfoam Pure (B08FSVL4SQ) 173
DAYBETTER Led Strip Lights 32. (B07SPZ2HGT) 173
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 164
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 160
Beckham Hotel Collection Bed P (B01LYNW421) 160
Gildan Men's Crew T-Shirts, Mu (B07DHRTXF6) 158
28 Pack Sensory Toys Set, Reli (B07F81VDL2) 157
Apple AirPods Pro (B07ZPC9QD4) 154
REVLON One-Step Hair Dryer And (B01LSUQSB0) 151
Homedics Relaxation Indoor Tab (B000QTUJXS) 151
Crocs Men's and Women's Classi (B08S5J6KTS) 149
Amazon eGift Card (B004LLIKVU) 148
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 148
Acer Aspire 5 Slim Laptop, 15. (B07RF1XD36) 145

Winner

These products appeared significantly more often in the search term report compared to the previous week:

Product title / ASIN Delta
CraveBox Care Package (45 Coun (B01N22CM3F) 137
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 102
Apple Cider Vinegar Gummy Vita (B07R8GD47V) 98
HP ENVY 6055 Wireless All-in-O (B083ZZ96PT) 96
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ) 74
Plantar Fasciitis Arch Support (B07D5K1RYN) 74
GUND Amazon Exclusive Easter B (B07YT319VS) 65
Lifetime Height Adjustable Cra (B003YJPC2A) 63
TACKLIFE T8 800A Peak 18000mAh (B07BGRN4TF) 63
Golden State Fruit Easter Choc (B07P9MY226) 60
Trampoline 10FT for Kids with (B08H1X8BJB) 60
adidas Men's Tiro 19 Pants (B08Z5FW2P7) 58
HOMZ Plastic 4 Drawer Medium C (B071CLZG8T) 55
USB Type C Cable 3A Fast Charg (B076FPGWNZ) 55
Gel UV LED Nail Lamp,LKE Nail (B07G31SQZ7) 55
INIU Portable Charger, USB C S (B07CZDXDG8) 51
Full Motion TV Monitor Wall Mo (B07SHFPD8S) 50
Fire TV Stick 4K streaming dev (B079QHML21) 49
Fire HD 10 Kids Edition Tablet (B07KD7K4B1) 49
INSIGNIA NS-50DF710NA21 50-inc (B086VRR9K9) 47

Loser

These products appeared significantly less frequently compared to the previous week:

Product title / ASIN Delta
Gildan Men's Crew T-Shirts, Mu (B07DHRTXF6) -314
RUUHEE Women Criss Cross High (B082SJTR7N) -157
Beach Front All Cedar Wooden S (B07VCKWT7M) -147
Acer Aspire 5 Slim Laptop, 15. (B07RF1XD36) -146
Star Projector,Galaxy Projecto (B08G4W3H28) -126
KYLEON Women Tank Tops, Womens (B08XB5KJR3) -125
iTouchless 13 Gallon Stainless (B000EJVYTS) -121
Adepoy Compatible with Apple W (B08YD3RDXJ) -121
2-Pack Miady 10000mAh Dual USB (B07XFBN7HX) -106
AUKEY Car Phone Mount 360 Degr (B07YCF3GGY) -104
Flash Furniture Nantucket 6 Pi (B07CD5W2QC) -103
Apple EarPods with Lightning C (B01M0GB8CC) -103
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) -101
Crocs Men's and Women's Classi (B08S5J6KTS) -99
Under Armour Men's Charged Ass (B08DXCSW56) -97
REVLON One-Step Hair Dryer And (B01LSUQSB0) -97
adidas Men's Adilette Shower S (B07SCW7W4C) -94
iBUYPOWER Gaming PC Computer D (B08FPNRYXN) -94
KMAT Kitchen Mat [2 PCS] Cushi (B088NCVVX4) -90
Keter Marvel Plus 71 Gallon Re (B01LW83O84) -88

Newcomer

The following products did not appear in the previous week.

Product title / ASIN Count Best rank
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 183 154
CUPSHE Women's One Piece Swims (B0919G52RN) 87 35
Hudson Baby Unisex Baby Cotton (B0918X17JG) 55 404
HP Chromebook 14-inch HD Lapto (B08529BZSQ) 48 362
Carhartt Men's K87 Workwear Po (B07SBGYVQQ) 48 1374
Magna Kids and Adult Bike Boys (B084DHMVZG) 48 6793
adidas Men's Adilette Shower S (B091HFSQTH) 46 1396
adidas Unisex-Child Adilette S (B091GQ9PNW) 46 5283
Signature by Levi Strauss & Co (B091DGPV85) 41 525
OXO Good Grips Extendable Tub (B00L9X4WCE) 41 27347
HOMCOM 72" Traditional Freesta (B073ZJWHH3) 40 3262
SABRE Drink Test Kit - 5 GHB/K (B00SJHICTM) 39 929
mḁlé mḁstérbǔrbḁtor sélf-pléḁs (B0914QNCGF) 39 947
TECCPO Portable Air Conditione (B08SR141SQ) 36 557
Solar Lights Outdoor, 12Pack S (B082MHLDQJ) 35 94
CDC Vaccination Card Protector (B0912HBD2V) 34 2566
EZ INFLATE Double High Luxury (B07MCBC32K) 32 30200
Sportspower Super Saucer Metal (B08CBHYF9V) 31 864
Native Shoes - Jefferson, Kids (B004QWYCVG) 29 7953
Little Tikes Cape Cottage Play (B084L27VKP) 29 4636
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