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Trutz Fries

Amazon Movers / Shakers Searchterms CW 13

04/10/2021 • Reading time: ca. 6 min • by Trutz Fries
  1. Amazon Search terms
    1. Top 10 Amazon search terms
    2. Newcomer search terms
    3. Lost search terms
    4. Winner
    5. Loser
    6. Top 50 Mover / Shaker
  2. Brands
    1. Top Brands
    2. Winners
    3. Losers
  3. Products
    1. Top 20 products
    2. Winner
    3. Loser
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 13 (03/28/21 - 04/03/21) and 12 (03/21/21 - 03/27/21), and here we looked in particular at the development of search frequency rank for selected search terms, as well as the visibility of individual brands.

Amazon Search terms

Top 10 Amazon search terms

Here are the Top 10 search terms from week 13 with the change from the previous week:

Search termRank CW13Rank CW 12Change
easter basket12-1
easter basket stuffers211
pop it35-2
bluetooth headphones532
easter candy621-15
fidget toys813-5
easter eggs943-34

Newcomer search terms

Here we can see the search terms that were not present last week but achieved significant rankings this week.

Search termRank akt.
drink chips929
drink chips drug tester1616
our finest hour6964
girl land caitlin flanagan10611
dillo for women14023
drink chips for bar15237
hasboro games17533
aufo wireless earbuds18046
food slicer assistant tool19457
the flipping holder19623
adult movies rated xxx19934
bigmouth inc the great garden gnome massacre20360
sexy dollsforfull life size for men20505
samaira book publishers20865
butyce store massage gun21761
the beautiful life perfume22311
phoozy phone case23097
curse collar23641
tv stand for 55+ inch tv23689
sucking toy for women pleasure24241
concrete cowboy24407
anbernic rg35126020

Lost search terms

Here you will find the keywords that were present in the previous week, but no longer appear in the current week.

Typically, various typo keywords can be found here.

Search termRank CW12
black face mask best gf gian ferrente7318
black face mask by gf gian ferrente7785
black face mask swiss nano gf gian ferrente9796
matcha powder by enzo organics10831
kmm star projector night light19897
apple charging stations for multiple devices20260
sexy dollies for men20926
orhalara jacket22154
chicgal kimono27375
make up organizator29149
star projector night light projector with led galaxy ocean wave29879
hight waisted bikinis for women32123
new apple ipad pro space grey32444
vaccummpacking bags35317
kalimba misifu 17 key39635
usb c cable for ps540174
compu desk40792
matcha powder by enzo matcha organic selection43205
3490psi electric pressure washer44139
orhalara womens45825
mesh beach bag tote with detachable insulated cooler48504
angel dear pajamas49246
pink vintage pyrex50130


Here are the search terms that entered the Top 1,000 with the biggest change.

Search termRank CW 13Rank CW 12Delta
the passion of the christ71018,272-17,562
godzilla versus king kong99012,120-11,130
vaccine card protector56711,378-10,811
passion of the christ2508,918-8,668
king kong vs godzilla5158,976-8,461
kong vs godzilla4668,486-8,020
easter movies2056,560-6,355
figetget toys pack9397,197-6,258
gaming chairs2944,733-4,439
iphone 12 pro max screen protector5983,532-2,934
peter rabbit9383,685-2,747
workout leggings for women7613,317-2,556
patio umbrellas9653,273-2,308
pit viper sunglasses for men7453,049-2,304
samsung tablet9522,871-1,919
godzilla vs kong2232,131-1,908
birkenstock women7762,402-1,626
chocolate bunny7472,329-1,582
usb c charger9262,358-1,432
magnetic lashes7242,115-1,391
chocolate easter bunny8492,169-1,320
compression socks women5241,741-1,217
easter baskets for kids empty7081,909-1,201
apple watch bands 44mm7561,952-1,196
king size bed frame9482,093-1,145
paradise city9762,085-1,109
premade easter baskets7061,796-1,090
roller skates for women3211,398-1,077
iphone 11 cases3171,393-1,076
godzilla vs king kong451,117-1,072
air purifiers for home6961,655-959
law and order8181,772-954
easter bunny8951,832-937
samsung galaxy s21 case4911,396-905
galaxy s21 case7801,672-892
flash drive9551,798-843
spring dresses for women4711,289-818
king kong131921-790
bunny ears8941,650-756
blackout curtains4851,216-731
iphone se 2020 case9181,620-702
flip flops women284974-690


Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Search termRank CW 13Rank CW 12Delta
brooks running shoes women3907277238,300
weighted hula hoops1588452015,364
birkenstock sandals women1440053113,869
gaming laptops1329193412,357
queen comforter set67318075,924
fidget toy set56259224,703
resistance bands set46559813,674
silk pillowcase44607923,668
rompers and jumpsuits for women41265673,559
compression socks for women circulation42557193,536
sexy lingerie21595761,583
apple charger24879501,537
oakley sunglasses for men24379261,511
flip flops19328331,099
car stereo19139081,005
license plate covers1890962928
tv wall mount1642831811
automotive consoles & organizers1193391802
nitrile gloves1574778796
raised garden bed1200406794
maternity dress for photoshoot1362604758
one piece swimsuits1301554747
neon signs1504768736
the little things1648915733
led strip lights1165487678
star projector1342667675
wireless keyboard1240581659
patio umbrella1138542596
easter decor1388799589
promising young woman1121569552
patio chairs828284544
room decor for bedroom aesthetic1345828517
magnetic eyelashes1020508512
capture card1215704511
nintendo switch case1228720508
playstation 5 console1093605488
weighted blankets953512441
fishing gear1171749422
galaxy projector1310907403
twin mattress865466399
baby yoda560162398
xbox series s1090756334
security camera outdoor971642329
sunset lamp718394324
melissa and doug998677321

Top 50 Mover / Shaker

These are search terms that were within the Top 1,000 in both the current week and the previous week and show major changes.

Search termRank CW 13Rank CW 12DeltaWinner / Looser
king kong131921-790↑ Winner
flip flops women284974-690↑ Winner
one piece swimsuits for women328986-658↑ Winner
plastic easter eggs189806-617↑ Winner
weighted hula hoop283872-589↑ Winner
patio chairs828284544↓ Looser
hoverboard292743-451↑ Winner
shower caddy408859-451↑ Winner
weighted blankets953512441↓ Looser
invincible415851-436↑ Winner
nail drill543957-414↑ Winner
twin mattress865466399↓ Looser
baby yoda560162398↓ Looser
record player587985-398↑ Winner
spy camera603999-396↑ Winner
beats headphones481869-388↑ Winner
resin molds541924-383↑ Winner
extension cord508881-373↑ Winner
plants, seeds & bulbs241613-372↑ Winner
rompers for women268636-368↑ Winner
kitchen faucet482840-358↑ Winner
prom dress536882-346↑ Winner
security camera outdoor971642329↓ Looser
sunset lamp718394324↓ Looser
melissa and doug998677321↓ Looser
gaming monitor657339318↓ Looser
diamond art677989-312↑ Winner
bluetooth earbuds969659310↓ Looser
laptops778475303↓ Looser
the boys619919-300↑ Winner
spring dress473771-298↑ Winner
tom and jerry765474291↓ Looser
christian movies528817-289↑ Winner
jump starter266538-272↑ Winner
zombie movies924655269↓ Looser
usb hub578847-269↑ Winner
pillows906639267↓ Looser
computer graphics cards863596267↓ Looser
figetget toys pack cheap897633264↓ Looser
backpack purse for women909646263↓ Looser
picnic basket715975-260↑ Winner
bathing suits817559258↓ Looser
coming to america783525258↓ Looser
binoculars974726248↓ Looser
sketchershoesforwomen685933-248↑ Winner
ipad 8th generation case368614-246↑ Winner
waist trainer367610-243↑ Winner
outdoor decor742501241↓ Looser
fidget packs128369-241↑ Winner
scales for body weight854615239↓ Looser


Here we count which brands are represented most frequently with their products among the Top 3 products (by clicks).

The analysis is independent of the search frequency rank.

Top Brands

Amazon Basics6797
365 by Whole Foods Market4240
Amazon Essentials3243
Under Armour2387
Best Choice Products1887
Samsung Electronics1832


Here are the brands with the biggest gains.

BrandCount CW 13Count CW 12Delta
produce aisle1192677515
Rockridge Press824699125
Western Digital621500121
DR. J Professional14437107
A Gift Inside1343599
Goli Nutrition22413391
Signature Design by Ashley40532481
Happy Belly72264775


Here are the brands with the biggest losses.

BrandAnz. KW 13Anz. KW 12Delta
365 by Whole Foods Market42404728-488
Produce (Brands May Vary)7291203-474
Amazon Basics67977161-364
Simple Houseware11181456-338
Under Armour23872691-304
Fruit of the Loom14041674-270
Melissa & Doug12571478-221
Random House Books for Young Readers425616-191

Behind the brand 'Amazon' are Amazon's own products such as the Kindle, Echo or Fire TV stick.


Top 20 products

For the first time, we now also take a look at the top products that appear most frequently in the search term report.

Product title / ASINCount
CraveBox Care Package (45 Coun (B01N22CM3F)215
Apple AirPods with Charging Ca (B07PXGQC1Q)202
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)183
Crocs Kids' Classic Clog Sli (B08895NKRJ)179
Seagate Portable 2TB External (B07CRG94G3)175
Apple Cider Vinegar Gummy Vita (B07R8GD47V)174
adidas Women's Cloudfoam Pure (B08FSVL4SQ)173
DAYBETTER Led Strip Lights 32. (B07SPZ2HGT)173
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)164
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)160
Beckham Hotel Collection Bed P (B01LYNW421)160
Gildan Men's Crew T-Shirts, Mu (B07DHRTXF6)158
28 Pack Sensory Toys Set, Reli (B07F81VDL2)157
Apple AirPods Pro (B07ZPC9QD4)154
REVLON One-Step Hair Dryer And (B01LSUQSB0)151
Homedics Relaxation Indoor Tab (B000QTUJXS)151
Crocs Men's and Women's Classi (B08S5J6KTS)149
Amazon eGift Card (B004LLIKVU)148
EnerPlex 3-Ply Reusable Face M (B088C2WD5F)148
Acer Aspire 5 Slim Laptop, 15. (B07RF1XD36)145


These products appeared significantly more often in the search term report compared to the previous week:

Product title / ASINDelta
CraveBox Care Package (45 Coun (B01N22CM3F)137
Apple 20W USB-C Power Adapter (B08L5M9BTJ)102
Apple Cider Vinegar Gummy Vita (B07R8GD47V)98
HP ENVY 6055 Wireless All-in-O (B083ZZ96PT)96
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ)74
Plantar Fasciitis Arch Support (B07D5K1RYN)74
GUND Amazon Exclusive Easter B (B07YT319VS)65
Lifetime Height Adjustable Cra (B003YJPC2A)63
TACKLIFE T8 800A Peak 18000mAh (B07BGRN4TF)63
Golden State Fruit Easter Choc (B07P9MY226)60
Trampoline 10FT for Kids with (B08H1X8BJB)60
adidas Men's Tiro 19 Pants (B08Z5FW2P7)58
HOMZ Plastic 4 Drawer Medium C (B071CLZG8T)55
USB Type C Cable 3A Fast Charg (B076FPGWNZ)55
Gel UV LED Nail Lamp,LKE Nail (B07G31SQZ7)55
INIU Portable Charger, USB C S (B07CZDXDG8)51
Full Motion TV Monitor Wall Mo (B07SHFPD8S)50
Fire TV Stick 4K streaming dev (B079QHML21)49
Fire HD 10 Kids Edition Tablet (B07KD7K4B1)49
INSIGNIA NS-50DF710NA21 50-inc (B086VRR9K9)47


These products appeared significantly less frequently compared to the previous week:

Product title / ASINDelta
Gildan Men's Crew T-Shirts, Mu (B07DHRTXF6)-314
RUUHEE Women Criss Cross High (B082SJTR7N)-157
Beach Front All Cedar Wooden S (B07VCKWT7M)-147
Acer Aspire 5 Slim Laptop, 15. (B07RF1XD36)-146
Star Projector,Galaxy Projecto (B08G4W3H28)-126
KYLEON Women Tank Tops, Womens (B08XB5KJR3)-125
iTouchless 13 Gallon Stainless (B000EJVYTS)-121
Adepoy Compatible with Apple W (B08YD3RDXJ)-121
2-Pack Miady 10000mAh Dual USB (B07XFBN7HX)-106
AUKEY Car Phone Mount 360 Degr (B07YCF3GGY)-104
Flash Furniture Nantucket 6 Pi (B07CD5W2QC)-103
Apple EarPods with Lightning C (B01M0GB8CC)-103
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)-101
Crocs Men's and Women's Classi (B08S5J6KTS)-99
Under Armour Men's Charged Ass (B08DXCSW56)-97
REVLON One-Step Hair Dryer And (B01LSUQSB0)-97
adidas Men's Adilette Shower S (B07SCW7W4C)-94
iBUYPOWER Gaming PC Computer D (B08FPNRYXN)-94
KMAT Kitchen Mat 2 PCS Cushi (B088NCVVX4)-90
Keter Marvel Plus 71 Gallon Re (B01LW83O84)-88


The following products did not appear in the previous week.

Product title / ASINCountBest rank
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)183154
CUPSHE Women's One Piece Swims (B0919G52RN)8735
Hudson Baby Unisex Baby Cotton (B0918X17JG)55404
HP Chromebook 14-inch HD Lapto (B08529BZSQ)48362
Carhartt Men's K87 Workwear Po (B07SBGYVQQ)481374
Magna Kids and Adult Bike Boys (B084DHMVZG)486793
adidas Men's Adilette Shower S (B091HFSQTH)461396
adidas Unisex-Child Adilette S (B091GQ9PNW)465283
Signature by Levi Strauss & Co (B091DGPV85)41525
OXO Good Grips Extendable Tub (B00L9X4WCE)4127347
HOMCOM 72" Traditional Freesta (B073ZJWHH3)403262
SABRE Drink Test Kit - 5 GHB/K (B00SJHICTM)39929
mḁlé mḁstérbǔrbḁtor sélf-pléḁs (B0914QNCGF)39947
TECCPO Portable Air Conditione (B08SR141SQ)36557
Solar Lights Outdoor, 12Pack S (B082MHLDQJ)3594
CDC Vaccination Card Protector (B0912HBD2V)342566
EZ INFLATE Double High Luxury (B07MCBC32K)3230200
Sportspower Super Saucer Metal (B08CBHYF9V)31864
Native Shoes - Jefferson, Kids (B004QWYCVG)297953
Little Tikes Cape Cottage Play (B084L27VKP)294636

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