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Amazon Movers / Shakers Searchterms CW 32

08/14/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 32 (08/08/2021 - 08/14/2021) and 31 (08/01/2021 - 08/07/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
disposable face masks 1 1 ↓ 0
face mask 2 2 ↓ 0
pop it 3 3 ↓ 0
n95 mask 4 20 ↑ -16
desk 5 6 ↑ -1
earbuds 6 4 ↓ 2
iphone 12 pro max case 7 8 ↑ -1
backpacks 8 5 ↓ 3
iphone 9 7 ↓ 2
bluetooth headphones 10 11 ↑ -1
apple watch band 11 46 ↑ -35
crocs 12 17 ↑ -5
water bottles 13 12 ↓ 1
iphone 11 case 14 9 ↓ 5
laptop 15 23 ↑ -8
pencil case 16 14 ↓ 2
fidgets 17 15 ↓ 2
womens dresses 18 13 ↓ 5
summer dress for women 19 22 ↑ -3
led lights 20 10 ↓ 10

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
cosmo jrtrack kids smartwatch 2333
cool brew coffee concentrate 3191
cool brew 5410
detrapel 5793
kuruthi 6342
clear silicone stamper 6986
messi psg 9744
hoodies under 10 10222
carlina huertas notebooks 11227
super potty trainer 11265
big linde forklift pedal 12656
pop it hand bag 13064
angel watch for kids 13112
rave chaps 13281
gravity challenger magical levitation 13641
string shooter 13727
wicked ball 14342
y2k crochet top 15084
kamp-rite tent cot 15169
bubble sensory 15566
nail polish cream 15627
omorro neon square phone case 15682
nanci griffith 15910
jr track smart watch kids 16451
casual dress atlxdres 16524

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
sex toys for men vibrating machine hands free 2106
sex toys for women vibrating machine tongue 2589
dildo thrusting vibrating machine 3011
concacaf gold cup 5990
samsung galaxy s21 fe case 8946
concacaf 11604
rabbit vibrator for women vibrating machine 13130
e amazon 13464
clit sucking vibrating machine sex toy 15371
vibrating panties for women vibrating machine 16291
male masturabator toys 19188
covid vaccine card 19809
abilify tablet 21186
sex toys for couples vibrating machine cock ring 21236
cock rings vibrating machine 24206
vibrator bullet for women vibrating machine 24680
power bank aftime 25630
amazon music please 27544
kw1 2 in 1 lock pick 28265
atomic polish 29119
small vibrators for women vibrating machine 29727
carry-on cocktail kit from w 30100
portable pocket staff 30652
maternity must haves 30926
cap wolf funko pop 33703

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 32 Rank CW 31 Delta
field of dreams 196 11,555 -11,359
kn95 face masks 421 10,209 -9,788
dont breathe 2 639 9,009 -8,370
pop it fidget toys 929 6,254 -5,325
free guy 319 5,464 -5,145
friday the 13th 210 4,573 -4,363
evangelion 187 3,820 -3,633
nfl 647 3,940 -3,293
testosterone booster for men 911 3,592 -2,681
planner 2021-2022 666 3,100 -2,434
samsung galaxy s21 + case 977 3,382 -2,405
wireless earbuds bluetooth 785 3,099 -2,314
strapless bras for women 777 2,954 -2,177
hair clippers 618 2,457 -1,839
friday 658 2,399 -1,741
converse shoes women 856 2,527 -1,671
usb c cable 991 2,607 -1,616
beats headphones 962 2,476 -1,514
hydroflasks 275 1,778 -1,503
val kilmer 763 2,099 -1,336
bras for women 829 2,067 -1,238
casual dresses for women 961 2,133 -1,172
kn95 masks for virus protection made in usa 483 1,622 -1,139
jbl bluetooth speaker 756 1,884 -1,128
clay beads 519 1,641 -1,122
suicide squad 2 643 1,745 -1,102
blink home security 780 1,749 -969
ivermectin for humans 842 1,733 -891
phone mount for car 684 1,564 -880
plus size swimsuit for women 983 1,837 -854
mask lanyard 790 1,643 -853
n95 masks for virus protection made in usa 162 1,008 -846
new balance mens shoes 529 1,371 -842
amazon gift card 697 1,538 -841
ivermectin 425 1,254 -829
halloween decorations indoor 942 1,754 -812
generator 755 1,535 -780
face mask for kids 615 1,276 -661
dont breathe 358 1,001 -643
ice cream maker 986 1,611 -625
kitchen rugs 525 1,123 -598
dumbbells 821 1,411 -590
reusable face masks 686 1,237 -551
backpacks for high school 632 1,179 -547
disposable face masks with designs 949 1,487 -538
lego for adults 135 669 -534
bodysuit for women 798 1,325 -527
ring doorbell 190 710 -520
ceiling fan 915 1,432 -517
zinc supplements 582 1,097 -515

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 32 Rank CW 31 Delta
vibrator for women clitoris vibrating machine 217811 735 217,076
nike shoes for men 23258 743 22,515
vr oculus quest 2 8168 650 7,518
n95 mask 3m 6328 944 5,384
apple watch series 3 3100 706 2,394
black kn95 mask 2993 893 2,100
playstation 5 console 2769 883 1,886
womens rompers 2430 645 1,785
retro toys 2555 860 1,695
cheese grater 2217 584 1,633
2021-2022 planner weekly and monthly 2047 722 1,325
teacher supplies 2232 917 1,315
apple airpods pro 1829 550 1,279
bluetooth headset 1907 658 1,249
airpods case cover 2033 811 1,222
n95 mask black 1564 375 1,189
patio set 1742 657 1,085
iphone 11 pro max 1969 905 1,064
outer banks 1980 970 1,010
beach umbrellas 1790 898 892
swimming pool 1580 690 890
a quiet place 1623 758 865
black jansport backpack 1716 880 836
dorm room essentials for college students 1639 819 820
bento box for kids 1679 878 801
hp laptops 1640 855 785
one piece swimsuit tummy control 1481 719 762
boss baby 1226 503 723
cheap stuff under 5 dollars 1589 869 720
wedge sandals for women 1575 858 717
hair clips for women 1661 981 680
wireless headphones for iphone 1522 910 612
how to train your dragon 1375 784 591
roller skates 1127 541 586
nintendo switch case 1313 776 537
nintendo switch controller 833 303 530
ps5 controller 1389 862 527
jack ryan 1153 649 504
kindle paperwhite 1461 958 503
wireless headphones 794 292 502
adidas 1463 963 500
vanity mirror with lights 1160 667 493
pit vipers 1345 856 489
masks kn95 700 214 486
finipil 1202 723 479
samsung galaxy s10+ case 1286 809 477
xbox one 1123 659 464
birthday gifts for men 1294 839 455
gold necklace 1348 895 453
back to school supplies 682 232 450

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 32 Rank CW 31 Delta
lego for adults 135 669 ↑ -534
nintendo switch controller 833 303 ↓ 530
ring doorbell 190 710 ↑ -520
wireless headphones 794 292 ↓ 502
new balance womens shoes 430 929 ↑ -499
rakhi 323 810 ↑ -487
masks kn95 700 214 ↓ 486
steering wheel cover 451 926 ↑ -475
iphone 11 pro max cases 345 807 ↑ -462
war movies 389 842 ↑ -453
back to school supplies 682 232 ↓ 450
mask lanyard for kids 305 731 ↑ -426
air conditioner 206 625 ↑ -419
rakhi for brother 189 608 ↑ -419
fast and furious 9 782 372 ↓ 410
kids masks washable 352 761 ↑ -409
sunset lamp 260 668 ↑ -408
airpods pro case 576 973 ↑ -397
bedding comforters & sets 718 337 ↓ 381
car phone holder mount 891 520 ↓ 371
skechers shoes for women 333 700 ↑ -367
fidget packs 480 114 ↓ 366
speaker 604 965 ↑ -361
airpods case 130 490 ↑ -360
led lights for bedroom 80 426 ↑ -346
baby stuff 577 915 ↑ -338
iphone 11 pro case 540 876 ↑ -336
queen mattresses 603 273 ↓ 330
kf94 mask 551 881 ↑ -330
portable air conditioners 589 918 ↑ -329
first day of school board 426 753 ↑ -327
nike shoes women 168 492 ↑ -324
crocs sandals women 545 224 ↓ 321
echo dot 590 909 ↑ -319
dog leash 900 587 ↓ 313
outdoor string lights 484 795 ↑ -311
the boys 862 551 ↓ 311
pencil bag 371 681 ↑ -310
acrylic nail kit 773 467 ↓ 306
iphone 8 case 730 428 ↓ 302
fall clothes for women 678 979 ↑ -301
quercetin 547 847 ↑ -300
amazon prime 839 540 ↓ 299
hot wheels 507 794 ↑ -287
kids masks 262 548 ↑ -286
cricut 677 962 ↑ -285
animal kingdom 786 502 ↓ 284
water shoes for women 626 346 ↓ 280
oculus quest 2 365 642 ↑ -277
wall shelf 888 615 ↓ 273

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 10132
Nike 5675
Apple 5597
365 by Whole Foods Market 3584
adidas 3510
Amazon Essentials 3047
SAMSUNG 2939
HP 2863
Amazon 2833
Hanes 2832
LEGO 2787
Generic 2696
Funko 2640
Under Armour 2596
DEWALT 1989
Nintendo 1956
Samsung Electronics 1767
Sony 1759
Bedsure 1733
Fruit of the Loom 1658

Winners

Here are the brands with the biggest gains.

# Keywords CW 32 # Keywords CW 31 Delta
SAMSUNG 2939 2680 259
Five Star 996 787 209
Rubie's 972 768 204
Generic 2696 2500 196
365 by Whole Foods Market 3584 3409 175
LEMENT 227 83 144
Bentgo 638 524 114
Amazon Basics 10132 10027 105
DXLOVER 131 29 102
Texas Instruments 589 488 101
FOCO 280 180 100
School MaskPack 265 166 99
HOPE LOVE SHINE 173 78 95
Lutema 272 178 94
Solimo 1296 1204 92
AIHOU 197 110 87
Disguise 690 605 85
The Children's Place 748 667 81
EnerPlex 456 377 79
Blink Home Security 572 494 78

Losers

Here are the brands with the biggest losses.

# Keywords CW 32 # Keywords CW 31 Delta
adidas 3510 3871 -361
Amazon Essentials 3047 3316 -269
Nike 5675 5870 -195
SweatyRocks 721 911 -190
HOMECHO 4 184 -180
Crocs 1402 1566 -164
Intex 1527 1690 -163
Skechers 1187 1340 -153
Rockridge Press 533 679 -146
LEGO 2787 2922 -135
Concacaf 1 134 -133
Coleman 1172 1304 -132
KATCHY 79 208 -129
OtterBox 1379 1503 -124
Lee 387 503 -116
Floerns 423 534 -111
GRACE KARIN 436 543 -107
Under Armour 2596 2699 -103
Hanes 2832 2934 -102
YAHEETECH 567 667 -100

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 258
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 249
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 236
Crocs Men's and Women's Classi (B09BBT7T3P) 228
Matein Travel Laptop Backpack, (B06XZTZ7GB) 228
Blink Mini – Compact indoor pl (B07X6C9RMF) 210
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 195
Apple AirPods Pro (B07ZPC9QD4) 190
TCP Global Salon World Safety (B08FXLVHTY) 182
Apple AirPods with Charging Ca (B07PXGQC1Q) 180
Beckham Hotel Collection Bed P (B01LYNW421) 171
100 Pcs Disposable Face Masks, (B08M32ZRKY) 168
Crayola Kids Face Mask - 5 Reu (B08B2P2736) 167
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ) 160
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D) 155
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 152
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) 151
Small Bathroom Storage Corner (B074ZHCLMD) 150
Crocs Kids' Classic Clog (B096NV58NS) 148
JanSport SuperBreak One Backpa (B0007QCQGI) 145

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
100 Pcs Disposable Face Masks, (B08M32ZRKY) 100
Stylish Cotton Face Mask with (B0892SMSHM) 95
Frito-Lay Ultimate Snack Care (B01EAG3VZA) 86
50Pcs Cartoon Kids Disposable (B08K75G781) 72
Under Armour Adult Sports Mask (B08M2LHBKW) 69
TeeTurtle - The Original Rever (B07H4YQF3Q) 68
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ) 68
Carhartt Men's K87 Workwear Sh (B09C37RSKJ) 66
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5) 66
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D) 65
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 65
MIAODAM Face Mask Lanyards, Ma (B095HBXY9F) 64
Samsung Galaxy S21 5G Factor (B08N361Y2D)
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY) 61
Amazon Basics 3-Ring Binder, 1 (B01BRGTWOA) 60
$50 PlayStation Store Gift Car (B004RMK4P8) 57
FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG) 57
Crayola Kids Face Mask - 5 Reu (B08B2P2736) 55
Rove R2- 4K Dash Cam Built in (B074JT3698) 53
KATCHY Indoor Insect and Flyin (B07H2JGSM6) 52

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
KATCHY Indoor Insect and Flyin (B07B6RZP4H) -174
Hotodeal KN95 Face Mask 20 PCS (B08V8M6ZYG) -86
adidas Unisex-Child Questar Fl (B08TK19DQ2) -69
Amazon Essentials Disney Star (B08818MWTR) -68
Homitt Electric Spin Scrubber (B07516SJ6Q) -67
$20 PlayStation Store Gift Car (B004RMK4BC) -67
Hanes Men's Ecosmart Fleece Sw (B01L8JJ1GK) -67
Nike Men's Hi-Top Sneakers, Wo (B01EVMOFWG) -65
Kids Lunch box Insulated Soft (B07FNWZ57P) -63
The North Face Women's School (B071KF868V) -63
LG Electronics UltraGear 27GN7 (B0841787BZ) -61
$25 PlayStation Store Gift Car (B07C438TMN) -54
TeeTurtle - The Original Rever (B07H4K9QYQ) -53
Amazon Basics Plastic 3 Hole P (B07K91VP1Y) -50
U MUST HAVE Amplified HD Digit (B07FVLXHYV) -50
New Apple iPad (10.2-inch, Wi- (B08J5J9699) -47
Micro USB Cable, 10ft 3 Pack E (B073PT6Q1P) -45
Chriffer Kids Swim Vest Life J (B08TTFT3Q2) -45
Texas Instruments TI-84 Plus C (B00TFYYWQA) -43
ApePal 5-Layer Disposable KN95 (B08PV1LK5G) -43

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
adidas Unisex-Child Grand Cour (B09CC1M6ZZ) 67 6890
Hanes Men's EcoSmart Sweatshir (B092NFH7G9) 65 3952
Modoker Vintage Laptop Backpac (B08Z4326G1) 41 8
Face Masks for Kids (50 Indivi (B08DQB9MS7) 40 22182
Messi PSG No.30 Jersey - Lione (B09CDN8WSL) 35 9744
iTetimi Gel Bullets Blaster Ba (B096BFHVQG) 32 8824
YIcici 1PC Fidget Toys for Adu (B09C25WR92) 31 2197
ZGR Womens Fashion Canvas Snea (B0756YHQY8) 29 11298
KN95 Face Mask, Disposable KN9 (B08PFCY477) 29 17978
BODEGA 12 Volt Refrigerator, P (B08D96GJJL) 28 18427
Paqui 2020, One Chip Challenge (B0896Y8PLN) 28 20741
Art3d 10-Sheet Peel and Stick (B018U8RUTM) 28 1668
Chlorine Pool Tablets, 300Pcs (B0991VVW6P) 27 1515
Cottonelle FreshFeel Flushable (B07ND3WR64) 26 2935
YHYA Messi PSG No.30 Jersey - (B09CG7DBR6) 26 6508
Jordan Mens Air 1 Mid Banned 2 (B08PCM32J4) 25 784
Face Mask Lanyard for Kids (B08L2XS122) 23 305
Massage Liċkịng Tọys for Women (B098DDVXMB) 22 3111
Kid Sized KN95 Face Mask, Colo (B08XTRR6YW) 21 41759
Paris Saint-Germain Home Youth (B08JHGYBYG) 21 22787
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