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Trutz Fries

Amazon Movers / Shakers Searchterms CW 32

08/14/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 32 (08/08/2021 - 08/14/2021) and 31 (08/01/2021 - 08/07/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
disposable face masks11↓ 0
face mask22↓ 0
pop it33↓ 0
n95 mask420↑ -16
desk56↑ -1
earbuds64↓ 2
iphone 12 pro max case78↑ -1
backpacks85↓ 3
iphone97↓ 2
bluetooth headphones1011↑ -1
apple watch band1146↑ -35
crocs1217↑ -5
water bottles1312↓ 1
iphone 11 case149↓ 5
laptop1523↑ -8
pencil case1614↓ 2
fidgets1715↓ 2
womens dresses1813↓ 5
summer dress for women1922↑ -3
led lights2010↓ 10

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
cosmo jrtrack kids smartwatch2333
cool brew coffee concentrate3191
cool brew5410
clear silicone stamper6986
messi psg9744
hoodies under 1010222
carlina huertas notebooks11227
super potty trainer11265
big linde forklift pedal12656
pop it hand bag13064
angel watch for kids13112
rave chaps13281
gravity challenger magical levitation13641
string shooter13727
wicked ball14342
y2k crochet top15084
kamp-rite tent cot15169
bubble sensory15566
nail polish cream15627
omorro neon square phone case15682
nanci griffith15910
jr track smart watch kids16451
casual dress atlxdres16524

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
sex toys for men vibrating machine hands free2106
sex toys for women vibrating machine tongue2589
dildo thrusting vibrating machine3011
concacaf gold cup5990
samsung galaxy s21 fe case8946
rabbit vibrator for women vibrating machine13130
e amazon13464
clit sucking vibrating machine sex toy15371
vibrating panties for women vibrating machine16291
male masturabator toys19188
covid vaccine card19809
abilify tablet21186
sex toys for couples vibrating machine cock ring21236
cock rings vibrating machine24206
vibrator bullet for women vibrating machine24680
power bank aftime25630
amazon music please27544
kw1 2 in 1 lock pick28265
atomic polish29119
small vibrators for women vibrating machine29727
carry-on cocktail kit from w30100
portable pocket staff30652
maternity must haves30926
cap wolf funko pop33703

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 32Rank CW 31Delta
field of dreams19611,555-11,359
kn95 face masks42110,209-9,788
dont breathe 26399,009-8,370
pop it fidget toys9296,254-5,325
free guy3195,464-5,145
friday the 13th2104,573-4,363
testosterone booster for men9113,592-2,681
planner 2021-20226663,100-2,434
samsung galaxy s21 + case9773,382-2,405
wireless earbuds bluetooth7853,099-2,314
strapless bras for women7772,954-2,177
hair clippers6182,457-1,839
converse shoes women8562,527-1,671
usb c cable9912,607-1,616
beats headphones9622,476-1,514
val kilmer7632,099-1,336
bras for women8292,067-1,238
casual dresses for women9612,133-1,172
kn95 masks for virus protection made in usa4831,622-1,139
jbl bluetooth speaker7561,884-1,128
clay beads5191,641-1,122
suicide squad 26431,745-1,102
blink home security7801,749-969
ivermectin for humans8421,733-891
phone mount for car6841,564-880
plus size swimsuit for women9831,837-854
mask lanyard7901,643-853
n95 masks for virus protection made in usa1621,008-846
new balance mens shoes5291,371-842
amazon gift card6971,538-841
halloween decorations indoor9421,754-812
face mask for kids6151,276-661
dont breathe3581,001-643
ice cream maker9861,611-625
kitchen rugs5251,123-598
reusable face masks6861,237-551
backpacks for high school6321,179-547
disposable face masks with designs9491,487-538
lego for adults135669-534
bodysuit for women7981,325-527
ring doorbell190710-520
ceiling fan9151,432-517
zinc supplements5821,097-515

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 32Rank CW 31Delta
vibrator for women clitoris vibrating machine217811735217,076
nike shoes for men2325874322,515
vr oculus quest 281686507,518
n95 mask 3m63289445,384
apple watch series 331007062,394
black kn95 mask29938932,100
playstation 5 console27698831,886
womens rompers24306451,785
retro toys25558601,695
cheese grater22175841,633
2021-2022 planner weekly and monthly20477221,325
teacher supplies22329171,315
apple airpods pro18295501,279
bluetooth headset19076581,249
airpods case cover20338111,222
n95 mask black15643751,189
patio set17426571,085
iphone 11 pro max19699051,064
outer banks19809701,010
beach umbrellas1790898892
swimming pool1580690890
a quiet place1623758865
black jansport backpack1716880836
dorm room essentials for college students1639819820
bento box for kids1679878801
hp laptops1640855785
one piece swimsuit tummy control1481719762
boss baby1226503723
cheap stuff under 5 dollars1589869720
wedge sandals for women1575858717
hair clips for women1661981680
wireless headphones for iphone1522910612
how to train your dragon1375784591
roller skates1127541586
nintendo switch case1313776537
nintendo switch controller833303530
ps5 controller1389862527
jack ryan1153649504
kindle paperwhite1461958503
wireless headphones794292502
vanity mirror with lights1160667493
pit vipers1345856489
masks kn95700214486
samsung galaxy s10+ case1286809477
xbox one1123659464
birthday gifts for men1294839455
gold necklace1348895453
back to school supplies682232450

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 32Rank CW 31Delta
lego for adults135669↑ -534
nintendo switch controller833303↓ 530
ring doorbell190710↑ -520
wireless headphones794292↓ 502
new balance womens shoes430929↑ -499
rakhi323810↑ -487
masks kn95700214↓ 486
steering wheel cover451926↑ -475
iphone 11 pro max cases345807↑ -462
war movies389842↑ -453
back to school supplies682232↓ 450
mask lanyard for kids305731↑ -426
air conditioner206625↑ -419
rakhi for brother189608↑ -419
fast and furious 9782372↓ 410
kids masks washable352761↑ -409
sunset lamp260668↑ -408
airpods pro case576973↑ -397
bedding comforters & sets718337↓ 381
car phone holder mount891520↓ 371
skechers shoes for women333700↑ -367
fidget packs480114↓ 366
speaker604965↑ -361
airpods case130490↑ -360
led lights for bedroom80426↑ -346
baby stuff577915↑ -338
iphone 11 pro case540876↑ -336
queen mattresses603273↓ 330
kf94 mask551881↑ -330
portable air conditioners589918↑ -329
first day of school board426753↑ -327
nike shoes women168492↑ -324
crocs sandals women545224↓ 321
echo dot590909↑ -319
dog leash900587↓ 313
outdoor string lights484795↑ -311
the boys862551↓ 311
pencil bag371681↑ -310
acrylic nail kit773467↓ 306
iphone 8 case730428↓ 302
fall clothes for women678979↑ -301
quercetin547847↑ -300
amazon prime839540↓ 299
hot wheels507794↑ -287
kids masks262548↑ -286
cricut677962↑ -285
animal kingdom786502↓ 284
water shoes for women626346↓ 280
oculus quest 2365642↑ -277
wall shelf888615↓ 273


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics10132
365 by Whole Foods Market3584
Amazon Essentials3047
Under Armour2596
Samsung Electronics1767
Fruit of the Loom1658


Here are the brands with the biggest gains.

# Keywords CW 32# Keywords CW 31Delta
Five Star996787209
365 by Whole Foods Market35843409175
Amazon Basics1013210027105
Texas Instruments589488101
School MaskPack26516699
The Children's Place74866781
Blink Home Security57249478


Here are the brands with the biggest losses.

# Keywords CW 32# Keywords CW 31Delta
Amazon Essentials30473316-269
Rockridge Press533679-146
GRACE KARIN436543-107
Under Armour25962699-103


Products that appear most often

Here the top products that appear most often in the search term report.

EnerPlex 3-Ply Reusable Face M (B088C2WD5F)258
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)249
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)236
Crocs Men's and Women's Classi (B09BBT7T3P)228
Matein Travel Laptop Backpack, (B06XZTZ7GB)228
Blink Mini – Compact indoor pl (B07X6C9RMF)210
Apple 20W USB-C Power Adapter (B08L5M9BTJ)195
Apple AirPods Pro (B07ZPC9QD4)190
TCP Global Salon World Safety (B08FXLVHTY)182
Apple AirPods with Charging Ca (B07PXGQC1Q)180
Beckham Hotel Collection Bed P (B01LYNW421)171
100 Pcs Disposable Face Masks, (B08M32ZRKY)168
Crayola Kids Face Mask - 5 Reu (B08B2P2736)167
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ)160
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D)155
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)152
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ)151
Small Bathroom Storage Corner (B074ZHCLMD)150
Crocs Kids' Classic Clog (B096NV58NS)148
JanSport SuperBreak One Backpa (B0007QCQGI)145


These products appear significantly more often in the search term report compared to the previous week:

100 Pcs Disposable Face Masks, (B08M32ZRKY)100
Stylish Cotton Face Mask with (B0892SMSHM)95
Frito-Lay Ultimate Snack Care (B01EAG3VZA)86
50Pcs Cartoon Kids Disposable (B08K75G781)72
Under Armour Adult Sports Mask (B08M2LHBKW)69
TeeTurtle - The Original Rever (B07H4YQF3Q)68
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ)68
Carhartt Men's K87 Workwear Sh (B09C37RSKJ)66
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5)66
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D)65
EnerPlex 3-Ply Reusable Face M (B088C2WD5F)65
MIAODAM Face Mask Lanyards, Ma (B095HBXY9F)64
Samsung Galaxy S21 5GFactor (B08N361Y2D)
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY)61
Amazon Basics 3-Ring Binder, 1 (B01BRGTWOA)60
$50 PlayStation Store Gift Car (B004RMK4P8)57
FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG)57
Crayola Kids Face Mask - 5 Reu (B08B2P2736)55
Rove R2- 4K Dash Cam Built in (B074JT3698)53
KATCHY Indoor Insect and Flyin (B07H2JGSM6)52


These products appeared significantly less frequently compared to the previous week:

KATCHY Indoor Insect and Flyin (B07B6RZP4H)-174
Hotodeal KN95 Face Mask 20 PCS (B08V8M6ZYG)-86
adidas Unisex-Child Questar Fl (B08TK19DQ2)-69
Amazon Essentials Disney Star (B08818MWTR)-68
Homitt Electric Spin Scrubber (B07516SJ6Q)-67
$20 PlayStation Store Gift Car (B004RMK4BC)-67
Hanes Men's Ecosmart Fleece Sw (B01L8JJ1GK)-67
Nike Men's Hi-Top Sneakers, Wo (B01EVMOFWG)-65
Kids Lunch box Insulated Soft (B07FNWZ57P)-63
The North Face Women's School (B071KF868V)-63
LG Electronics UltraGear 27GN7 (B0841787BZ)-61
$25 PlayStation Store Gift Car (B07C438TMN)-54
TeeTurtle - The Original Rever (B07H4K9QYQ)-53
Amazon Basics Plastic 3 Hole P (B07K91VP1Y)-50
U MUST HAVE Amplified HD Digit (B07FVLXHYV)-50
New Apple iPad (10.2-inch, Wi- (B08J5J9699)-47
Micro USB Cable, 10ft 3 Pack E (B073PT6Q1P)-45
Chriffer Kids Swim Vest Life J (B08TTFT3Q2)-45
Texas Instruments TI-84 Plus C (B00TFYYWQA)-43
ApePal 5-Layer Disposable KN95 (B08PV1LK5G)-43


The following products did not appear in the previous week.

Product# searchtermsBest rank
adidas Unisex-Child Grand Cour (B09CC1M6ZZ)676890
Hanes Men's EcoSmart Sweatshir (B092NFH7G9)653952
Modoker Vintage Laptop Backpac (B08Z4326G1)418
Face Masks for Kids (50 Indivi (B08DQB9MS7)4022182
Messi PSG No.30 Jersey - Lione (B09CDN8WSL)359744
iTetimi Gel Bullets Blaster Ba (B096BFHVQG)328824
YIcici 1PC Fidget Toys for Adu (B09C25WR92)312197
ZGR Womens Fashion Canvas Snea (B0756YHQY8)2911298
KN95 Face Mask, Disposable KN9 (B08PFCY477)2917978
BODEGA 12 Volt Refrigerator, P (B08D96GJJL)2818427
Paqui 2020, One Chip Challenge (B0896Y8PLN)2820741
Art3d 10-Sheet Peel and Stick (B018U8RUTM)281668
Chlorine Pool Tablets, 300Pcs (B0991VVW6P)271515
Cottonelle FreshFeel Flushable (B07ND3WR64)262935
YHYA Messi PSG No.30 Jersey - (B09CG7DBR6)266508
Jordan Mens Air 1 Mid Banned 2 (B08PCM32J4)25784
Face Mask Lanyard for Kids (B08L2XS122)23305
Massage Liċkịng Tọys for Women (B098DDVXMB)223111
Kid Sized KN95 Face Mask, Colo (B08XTRR6YW)2141759
Paris Saint-Germain Home Youth (B08JHGYBYG)2122787

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