...

Amazon Movers / Shakers Searchterms CW 33

08/21/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 33 (08/15/2021 - 08/21/2021) and 32 (08/08/2021 - 08/14/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
disposable face masks 1 1 ↓ 0
face mask 2 2 ↓ 0
pop it 3 3 ↓ 0
desk 4 5 ↑ -1
iphone 12 pro max case 5 7 ↑ -2
earbuds 6 6 ↓ 0
n95 mask 7 4 ↓ 3
apple watch band 8 11 ↑ -3
black disposable face masks 9 24 ↑ -15
laptop 10 15 ↑ -5
iphone 11 9 ↓ 2
iphone 11 case 12 14 ↑ -2
water bottles 13 13 ↓ 0
bluetooth headphones 14 10 ↓ 4
crocs 15 12 ↓ 3
led lights 16 20 ↑ -4
womens dresses 17 18 ↑ -1
fidgets 18 17 ↓ 1
backpacks 19 8 ↓ 11
halloween decorations 20 28 ↑ -8

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
pixel 5a 5g case 2027
infinity game table 2459
cicy bell womens casual blazer 5234
donsfield lint remover 6945
go oats oatmeal in a ball 9887
ivernectin 10034
go oats 10367
ruthless empire rina kent 10711
cicy bell blazer 11057
pixel 5a 5g screen protector 11222
halloween wipertags 11621
call of duty vanguard 12758
fractal torrent case 14071
bell bottom (from 15009
infinity table 16351
acurio latticeworks decorative screen panel 16766
catnip wall roller 17021
lularoe documentary 17054
lebron james space jam stretch toy 19238
catnip wall toy 20206
cowarobot suitcase 20837
pacquiao fight 21019
catnip wall ball 21745
lastbus wireless backup camera 22478
fixmatti sweatsuit 23831

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
hoodies under 10 10222
pop it hand bag 13064
kamp-rite tent cot 15169
jr track smart watch kids 16451
thecandledaddy 17767
pure camphor pellets 18261
amuoc wireless earbuds 21422
samsung s21 fe case 21670
rx 6600 xt 8gb 22243
fall baby outfits 24524
nba action figure 26890
elephant bath toy 37419
prime video please 37775
cosmo jr track kids smartwatch 38828
tax free weekend items 41252
3.8 liter water bottle 41608
amazon prime music 41673
avon cosmetics 41837
2300psi pressure washer 2.2gpm electric pressure washer 42886
karenbritchick the drop 42904
m&d 0048 full body 43592
atlxdres casual dress 44182
mukka express cappuccino maker 45750
karen britchick the drop 48072
sensor rc car 48968

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 33 Rank CW 32 Delta
black american flags 847 14,708 -13,861
paw patrol movie 523 4,817 -4,294
sexy dresses for women 762 2,924 -2,162
headphones for kids for school 869 2,460 -1,591
room decor aesthetic 825 2,373 -1,548
hunger games 996 2,412 -1,416
eyebrow pencil 480 1,859 -1,379
throw pillow covers 355 1,641 -1,286
bentgo kids lunch box 705 1,902 -1,197
respect 927 2,076 -1,149
shershaah 818 1,944 -1,126
usb c wall charger 696 1,535 -839
shower curtain hooks 983 1,736 -753
lanyards for id badges 947 1,693 -746
thermos for hot food 984 1,702 -718
pop it fidget toys 241 929 -688
fidget toy pack 710 1,382 -672
amazon e gift cards 943 1,611 -668
license plate frames 874 1,533 -659
bento lunch box for kids 491 1,149 -658
modern love 856 1,500 -644
black masks disposable 100 pack 963 1,567 -604
bed frame queen size 914 1,501 -587
projector screen 760 1,343 -583
long sleeve shirts for women 633 1,162 -529
wireless earbuds bluetooth 302 785 -483
waist trainer 590 1,070 -480
covid 19 test kit at home 816 1,282 -466
gallon water bottle 851 1,251 -400
fall clothes for women 297 678 -381
usb c cable 618 991 -373
lunch containers 842 1,201 -359
swimsuit women 913 1,255 -342
vanity mirror with lights 819 1,160 -341
gua sha 879 1,214 -335
halloween decorations indoor 610 942 -332
boots for women 906 1,238 -332
converse shoes women 529 856 -327
quercetin 233 547 -314
one piece bathing suit 679 990 -311
storage shelves 858 1,154 -296
ipad 8th generation case 828 1,124 -296
oversized t shirts for women 991 1,285 -294
bookshelf 171 461 -290
the boys 572 862 -290
halloween costumes for women 426 715 -289
ivermectin for humans 558 842 -284
corset 283 559 -276
dont breathe 2 366 639 -273
mens t shirt 829 1,072 -243

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 33 Rank CW 32 Delta
sexually explicit content 59560 400 59,160
jansport backpack for boys 3103 898 2,205
friday 2751 658 2,093
masks kn95 2367 700 1,667
testosterone booster for men 2267 911 1,356
book shelves 1803 482 1,321
jewelry holder 2180 875 1,305
air tag 2082 943 1,139
beach accessories 2106 976 1,130
nfl 1534 647 887
suicide squad 2 1510 643 867
fire tv stick 1021 172 849
val kilmer 1602 763 839
field of dreams 998 196 802
teacher supplies for classroom 1680 899 781
fidget packs under 10 1506 729 777
val 1704 970 734
friends 1717 993 724
anime backpack 1690 967 723
friday the 13th 902 210 692
outdoor string lights 1163 484 679
ring camera 1307 652 655
pillow covers 1515 885 630
kawaii backpack 1532 914 618
back to school supplies 1293 682 611
pop it pack 1294 705 589
blink home security 1362 780 582
backpacks for teen girls 1392 822 570
n95 masks for virus protection 911 395 516
bedroom furniture 1376 871 505
n95 mask kids 1276 797 479
resin mold 1300 847 453
backpack for girls 1244 791 453
john wayne movies 1175 741 434
portable air conditioners 1016 589 427
college essentials 875 454 421
hydro flask 1410 994 416
weighted hula hoop 1299 903 396
biker shorts for women high waist 1268 879 389
sports bras for women 1238 858 380
air conditioner 583 206 377
beach tent 1245 887 358
iphone charging cords 949 594 355
backpacks for high school 986 632 354
pool 824 475 349
keto pills 1304 956 348
blow dryer 975 629 346
canopy 1296 960 336
making the cut store 468 132 336
neck fan 742 412 330

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 33 Rank CW 32 Delta
field of dreams 998 196 ↓ 802
friday the 13th 902 210 ↓ 692
pop it fidget toys 241 929 ↑ -688
n95 masks for virus protection 911 395 ↓ 516
wireless earbuds bluetooth 302 785 ↑ -483
college essentials 875 454 ↓ 421
fall clothes for women 297 678 ↑ -381
air conditioner 583 206 ↓ 377
usb c cable 618 991 ↑ -373
iphone charging cords 949 594 ↓ 355
backpacks for high school 986 632 ↓ 354
pool 824 475 ↓ 349
blow dryer 975 629 ↓ 346
making the cut store 468 132 ↓ 336
halloween decorations indoor 610 942 ↑ -332
neck fan 742 412 ↓ 330
converse shoes women 529 856 ↑ -327
portable ac 537 216 ↓ 321
quercetin 233 547 ↑ -314
black widow 781 470 ↓ 311
one piece bathing suit 679 990 ↑ -311
fly trap 775 466 ↓ 309
suicide squad 451 151 ↓ 300
water shoes for women 917 626 ↓ 291
bookshelf 171 461 ↑ -290
the boys 572 862 ↑ -290
halloween costumes for women 426 715 ↑ -289
ivermectin for humans 558 842 ↑ -284
kitchen rugs 805 525 ↓ 280
shoe storage 776 498 ↓ 278
corset 283 559 ↑ -276
luggage sets 938 662 ↓ 276
dont breathe 2 366 639 ↑ -273
summer dress 722 452 ↓ 270
smile.amazon 872 605 ↓ 267
ankle bracelets for women 948 701 ↓ 247
dresser for bedroom 601 356 ↓ 245
jansport 866 624 ↓ 242
headphones for kids 756 520 ↓ 236
fall decorations for home 169 402 ↑ -233
kids backpack 641 411 ↓ 230
sweaters for women 325 549 ↑ -224
sunscreen 845 623 ↓ 222
sex accessories for adults couples 743 965 ↑ -222
hulu 475 695 ↑ -220
pool floats 621 403 ↓ 218
paramount plus 230 448 ↑ -218
hair clippers 833 618 ↓ 215
led strip lights 528 314 ↓ 214
boys backpacks 643 429 ↓ 214

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 9670
Apple 5620
Nike 5469
365 by Whole Foods Market 3577
adidas 3546
SAMSUNG 3171
Amazon 3079
HP 3002
Generic 2809
LEGO 2737
Funko 2643
Amazon Essentials 2521
Hanes 2493
Under Armour 2334
Nintendo 1988
DEWALT 1977
Sony 1744
Bedsure 1632
Crayola 1590
Samsung Electronics 1580

Winners

Here are the brands with the biggest gains.

# Keywords CW 33 # Keywords CW 32 Delta
Amazon 3079 2833 246
SAMSUNG 3171 2939 232
Bentgo 814 638 176
HP 3002 2863 139
Disguise 820 690 130
Texas Instruments 718 589 129
DXLOVER 249 131 118
Logitech 1208 1095 113
Generic 2809 2696 113
Spooktacular Creations 293 182 111
KATCHY 189 79 110
Pearson 174 73 101
Rubie's 1072 972 100
Mr. Pen 760 662 98
Durvet 319 222 97
Columbia 1072 982 90
Kinsho 219 132 87
Spigen 943 858 85
Safavieh 464 381 83
Five Star 1077 996 81

Losers

Here are the brands with the biggest losses.

# Keywords CW 33 # Keywords CW 32 Delta
Amazon Essentials 2521 3047 -526
Amazon Basics 9670 10132 -462
Intex 1155 1527 -372
Hanes 2493 2832 -339
Under Armour 2334 2596 -262
Juvale 684 899 -215
Nike 5469 5675 -206
Blue Panda 86 288 -202
Samsung Electronics 1580 1767 -187
Champion 814 986 -172
Skechers 1026 1187 -161
SweatyRocks 562 721 -159
JanSport 782 936 -154
LEMENT 97 227 -130
Ekouaer 368 490 -122
BEBONCOOL 13 134 -121
SOLY HUX 311 430 -119
Fruit of the Loom 1551 1658 -107
SUGOAL 145 250 -105
Quality Durables 20 122 -102

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 287
Matein Travel Laptop Backpack, (B06XZTZ7GB) 226
Blink Mini – Compact indoor pl (B07X6C9RMF) 219
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 210
Crocs Men's and Women's Classi (B09BBT7T3P) 207
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D) 195
Apple AirPods Pro (B07ZPC9QD4) 195
Beckham Hotel Collection Bed P (B01LYNW421) 179
Apple AirPods with Charging Ca (B07PXGQC1Q) 177
TCP Global Salon World Safety (B08FXLVHTY) 176
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 174
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 170
Crayola Kids Face Mask - 5 Reu (B08B2P2736) 164
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 162
adidas Unisex-Child Questar Fl (B08TK7P6CN) 160
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) 160
BinaxNOW COVID-19 Antigen Self (B094LVQZJL) 155
JanSport SuperBreak One Backpa (B0007QCQGI) 150
Kids KN95 Face Mask - 25 Pack (B08Q8J5MNQ) 142
Portable Car Vacuum Cleaner: H (B06ZY896ZM) 137

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 160
Texas Instruments TI-84 Plus C (B00TFYYWQA) 64
5 Layer Protection Breathable (B08F8Y3X59) 59
Columbia Baby Girls' Benton Sp (B077FNDN8N) 55
Fire 7 Kids Edition Tablet, 7" (B07H936BZT) 54
BISSELL Crosswave All in One W (B01DTYAZO4) 51
Germ Guardian True HEPA Filter (B004VGIGVY) 50
$20 PlayStation Store Gift Car (B004RMK4BC) 50
Texas Instruments TI-84 PLUS C (B00XOLOOPY) 47
SPACE JAM Heroes of Goo JIT Zu (B08S3GWM5W) 44
adidas Unisex-Child Racer Tr 2 (B089WYFRFC) 43
TecUnite 100 Pack Disposable F (B07B8PSHMS) 43
TCP Global Salon World Safety (B088P7RC65) 43
TICONDEROGA Pencils, Wood-Case (B002VL5IJO) 42
U MUST HAVE Amplified HD Digit (B07FVLXHYV) 42
Borgasets Face Mask Reusable f (B08V8BK59V) 41
Travel Laptop Backpack Water R (B075SZQN9Q) 41
SUPERDANNY USB Surge Protector (B07GZNHVT4) 41
Umarex USA, Glock 17 Gen 3 Air (B07NDC65TB) 40
Teskyer 5 Pack CDC Vaccination (B08ZNCP1LP) 40

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
100 Pcs Disposable Face Masks, (B08M32ZRKY) -145
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) -95
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN) -80
Quality Durables Unisex Adult (B088SHJZTK) -77
Stylish Cotton Face Mask with (B0892SMSHM) -72
Black Face Mask,100pcs Disposa (B08GSNTTNR) -68
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) -66
Cloth Face Masks Reusable Wash (B08PD58DTG) -64
Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) -62
FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG) -62
Keurig K-Mini Coffee Maker, Si (B07GV2S1GS) -59
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5) -57
Amazon Essentials Disney Star (B08818MWTR) -56
KATCHY Indoor Insect and Flyin (B07H2JGSM6) -55
KN95 Face Mask 25 Pack, Filter (B08JQNGX19) -55
Samsung Galaxy S21 5G Factor (B08N361Y2D)
Dog Crates for Extra Large Dog (B00IGEP52K) -54
Wax Warmer, Femiro Hair Remova (B07JK4C34Y) -53
$50 PlayStation Store Gift Car (B004RMK4P8) -48
Nebility Women Butt Lifter Sha (B07KF6PBM4) -48

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
adidas Unisex-Child Questar Fl (B08TK7P6CN) 160 1966
Kids KN95 Face Mask - 25 Pack (B08Q8J5MNQ) 142 844
Crocs Unisex-Child Kids' Class (B08LDBPB3J) 50 2595
TeeTurtle The Original Rever (B088X4XFNQ) 47
adidas Women's Grand Court Sne (B09746H9SC) 45 588
Kids Face Mask, Disposable Kid (B08R8CHZN3) 40 17142
Potaroma Cat Wall Toys, 7.7 by (B08T9CL5T9) 31 16802
MIAODAM Face Mask Lanyards, Ma (B09CDDP2Z3) 28 279
KN95 Particulate Respirator - (B0876J4F4Y) 27 235
Earbuds Earphones Wired Stereo (B098L2DSS3) 26 3532
Face Mask Adult Black Disposab (B09CL89C4M) 24 1976
Bentgo Kids Childrens Lunch Bo (B00PKNO7EC) 23 705
Alvantor Screen House Room Out (B09CPYDXRC) 23 49357
Simple Joys by Carter's Kids' (B08G9DPVY4) 22 37436
Body Glide Original Anti-Chafe (B0043S06GI) 21 28624
Huffy Hardtail Mountain Bike, (B07DSSDNM3) 21 2963
Toy Gun with Jump Ejectinging (B098F118GF) 20 7307
Purina Friskies Variety Pack C (B00283MYSI) 19 9212
Winsome Wood Claire Accent Tab (B000NPTUDA) 19 5759
Pure Protein Bars, High Protei (B01126O3OY) 19 10046
You want to run your own analytics for your brand, products or keywords?
Register in 2 minutes for the free 14-day trial and analyze your brand. Start free trial now
.
Related Articles

Blog

Amazon Movers / Shakers Searchterms CW 32

We analyzed Amazon's top search terms of week 32

Trutz Fries

Blog

Amazon Movers / Shakers Searchterms CW 31

We analyzed Amazon's top search terms of week 31

Trutz Fries

Blog

Amazon Movers / Shakers Searchterms CW 30

We analyzed Amazon's top search terms of week 30

Trutz Fries

Would you like to have a better overview on Amazon?
Monitor your listings 14 days for free!
Do you have any questions? Don't hesitate to call us or send us an email!
Tel. +49 221-29 19 12 32 | info@amalytix.com