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Trutz Fries

Amazon Movers / Shakers Searchterms CW 33

08/21/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 33 (08/15/2021 - 08/21/2021) and 32 (08/08/2021 - 08/14/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
disposable face masks11↓ 0
face mask22↓ 0
pop it33↓ 0
desk45↑ -1
iphone 12 pro max case57↑ -2
earbuds66↓ 0
n95 mask74↓ 3
apple watch band811↑ -3
black disposable face masks924↑ -15
laptop1015↑ -5
iphone119↓ 2
iphone 11 case1214↑ -2
water bottles1313↓ 0
bluetooth headphones1410↓ 4
crocs1512↓ 3
led lights1620↑ -4
womens dresses1718↑ -1
fidgets1817↓ 1
backpacks198↓ 11
halloween decorations2028↑ -8

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
pixel 5a 5g case2027
infinity game table2459
cicy bell womens casual blazer5234
donsfield lint remover6945
go oats oatmeal in a ball9887
go oats10367
ruthless empire rina kent10711
cicy bell blazer11057
pixel 5a 5g screen protector11222
halloween wipertags11621
call of duty vanguard12758
fractal torrent case14071
bell bottom (from15009
infinity table16351
acurio latticeworks decorative screen panel16766
catnip wall roller17021
lularoe documentary17054
lebron james space jam stretch toy19238
catnip wall toy20206
cowarobot suitcase20837
pacquiao fight21019
catnip wall ball21745
lastbus wireless backup camera22478
fixmatti sweatsuit23831

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
hoodies under 1010222
pop it hand bag13064
kamp-rite tent cot15169
jr track smart watch kids16451
pure camphor pellets18261
amuoc wireless earbuds21422
samsung s21 fe case21670
rx 6600 xt 8gb22243
fall baby outfits24524
nba action figure26890
elephant bath toy37419
prime video please37775
cosmo jr track kids smartwatch38828
tax free weekend items41252
3.8 liter water bottle41608
amazon prime music41673
avon cosmetics41837
2300psi pressure washer 2.2gpm electric pressure washer42886
karenbritchick the drop42904
m&d 0048 full body43592
atlxdres casual dress44182
mukka express cappuccino maker45750
karen britchick the drop48072
sensor rc car48968

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 33Rank CW 32Delta
black american flags84714,708-13,861
paw patrol movie5234,817-4,294
sexy dresses for women7622,924-2,162
headphones for kids for school8692,460-1,591
room decor aesthetic8252,373-1,548
hunger games9962,412-1,416
eyebrow pencil4801,859-1,379
throw pillow covers3551,641-1,286
bentgo kids lunch box7051,902-1,197
usb c wall charger6961,535-839
shower curtain hooks9831,736-753
lanyards for id badges9471,693-746
thermos for hot food9841,702-718
pop it fidget toys241929-688
fidget toy pack7101,382-672
amazon e gift cards9431,611-668
license plate frames8741,533-659
bento lunch box for kids4911,149-658
modern love8561,500-644
black masks disposable 100 pack9631,567-604
bed frame queen size9141,501-587
projector screen7601,343-583
long sleeve shirts for women6331,162-529
wireless earbuds bluetooth302785-483
waist trainer5901,070-480
covid 19 test kit at home8161,282-466
gallon water bottle8511,251-400
fall clothes for women297678-381
usb c cable618991-373
lunch containers8421,201-359
swimsuit women9131,255-342
vanity mirror with lights8191,160-341
gua sha8791,214-335
halloween decorations indoor610942-332
boots for women9061,238-332
converse shoes women529856-327
one piece bathing suit679990-311
storage shelves8581,154-296
ipad 8th generation case8281,124-296
oversized t shirts for women9911,285-294
the boys572862-290
halloween costumes for women426715-289
ivermectin for humans558842-284
dont breathe 2366639-273
mens t shirt8291,072-243

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 33Rank CW 32Delta
sexually explicit content5956040059,160
jansport backpack for boys31038982,205
masks kn9523677001,667
testosterone booster for men22679111,356
book shelves18034821,321
jewelry holder21808751,305
air tag20829431,139
beach accessories21069761,130
suicide squad 21510643867
fire tv stick1021172849
val kilmer1602763839
field of dreams998196802
teacher supplies for classroom1680899781
fidget packs under 101506729777
anime backpack1690967723
friday the 13th902210692
outdoor string lights1163484679
ring camera1307652655
pillow covers1515885630
kawaii backpack1532914618
back to school supplies1293682611
pop it pack1294705589
blink home security1362780582
backpacks for teen girls1392822570
n95 masks for virus protection911395516
bedroom furniture1376871505
n95 mask kids1276797479
resin mold1300847453
backpack for girls1244791453
john wayne movies1175741434
portable air conditioners1016589427
college essentials875454421
hydro flask1410994416
weighted hula hoop1299903396
biker shorts for women high waist1268879389
sports bras for women1238858380
air conditioner583206377
beach tent1245887358
iphone charging cords949594355
backpacks for high school986632354
keto pills1304956348
blow dryer975629346
making the cut store468132336
neck fan742412330

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 33Rank CW 32Delta
field of dreams998196↓ 802
friday the 13th902210↓ 692
pop it fidget toys241929↑ -688
n95 masks for virus protection911395↓ 516
wireless earbuds bluetooth302785↑ -483
college essentials875454↓ 421
fall clothes for women297678↑ -381
air conditioner583206↓ 377
usb c cable618991↑ -373
iphone charging cords949594↓ 355
backpacks for high school986632↓ 354
pool824475↓ 349
blow dryer975629↓ 346
making the cut store468132↓ 336
halloween decorations indoor610942↑ -332
neck fan742412↓ 330
converse shoes women529856↑ -327
portable ac537216↓ 321
quercetin233547↑ -314
black widow781470↓ 311
one piece bathing suit679990↑ -311
fly trap775466↓ 309
suicide squad451151↓ 300
water shoes for women917626↓ 291
bookshelf171461↑ -290
the boys572862↑ -290
halloween costumes for women426715↑ -289
ivermectin for humans558842↑ -284
kitchen rugs805525↓ 280
shoe storage776498↓ 278
corset283559↑ -276
luggage sets938662↓ 276
dont breathe 2366639↑ -273
summer dress722452↓ 270
smile.amazon872605↓ 267
ankle bracelets for women948701↓ 247
dresser for bedroom601356↓ 245
jansport866624↓ 242
headphones for kids756520↓ 236
fall decorations for home169402↑ -233
kids backpack641411↓ 230
sweaters for women325549↑ -224
sunscreen845623↓ 222
sex accessories for adults couples743965↑ -222
hulu475695↑ -220
pool floats621403↓ 218
paramount plus230448↑ -218
hair clippers833618↓ 215
led strip lights528314↓ 214
boys backpacks643429↓ 214


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics9670
365 by Whole Foods Market3577
Amazon Essentials2521
Under Armour2334
Samsung Electronics1580


Here are the brands with the biggest gains.

# Keywords CW 33# Keywords CW 32Delta
Texas Instruments718589129
Spooktacular Creations293182111
Mr. Pen76066298
Five Star107799681


Here are the brands with the biggest losses.

# Keywords CW 33# Keywords CW 32Delta
Amazon Essentials25213047-526
Amazon Basics967010132-462
Under Armour23342596-262
Blue Panda86288-202
Samsung Electronics15801767-187
SOLY HUX311430-119
Fruit of the Loom15511658-107
Quality Durables20122-102


Products that appear most often

Here the top products that appear most often in the search term report.

EnerPlex 3-Ply Reusable Face M (B088C2WD5F)287
Matein Travel Laptop Backpack, (B06XZTZ7GB)226
Blink Mini – Compact indoor pl (B07X6C9RMF)219
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)210
Crocs Men's and Women's Classi (B09BBT7T3P)207
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D)195
Apple AirPods Pro (B07ZPC9QD4)195
Beckham Hotel Collection Bed P (B01LYNW421)179
Apple AirPods with Charging Ca (B07PXGQC1Q)177
TCP Global Salon World Safety (B08FXLVHTY)176
KATCHY Indoor Insect and Flyin (B07B6RZP4H)174
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)170
Crayola Kids Face Mask - 5 Reu (B08B2P2736)164
Apple 20W USB-C Power Adapter (B08L5M9BTJ)162
adidas Unisex-Child Questar Fl (B08TK7P6CN)160
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ)160
BinaxNOW COVID-19 Antigen Self (B094LVQZJL)155
JanSport SuperBreak One Backpa (B0007QCQGI)150
Kids KN95 Face Mask - 25 Pack (B08Q8J5MNQ)142
Portable Car Vacuum Cleaner: H (B06ZY896ZM)137


These products appear significantly more often in the search term report compared to the previous week:

KATCHY Indoor Insect and Flyin (B07B6RZP4H)160
Texas Instruments TI-84 Plus C (B00TFYYWQA)64
5 Layer Protection Breathable (B08F8Y3X59)59
Columbia Baby Girls' Benton Sp (B077FNDN8N)55
Fire 7 Kids Edition Tablet, 7" (B07H936BZT)54
BISSELL Crosswave All in One W (B01DTYAZO4)51
Germ Guardian True HEPA Filter (B004VGIGVY)50
$20 PlayStation Store Gift Car (B004RMK4BC)50
Texas Instruments TI-84 PLUS C (B00XOLOOPY)47
SPACE JAM Heroes of Goo JIT Zu (B08S3GWM5W)44
adidas Unisex-Child Racer Tr 2 (B089WYFRFC)43
TecUnite 100 Pack Disposable F (B07B8PSHMS)43
TCP Global Salon World Safety (B088P7RC65)43
TICONDEROGA Pencils, Wood-Case (B002VL5IJO)42
U MUST HAVE Amplified HD Digit (B07FVLXHYV)42
Borgasets Face Mask Reusable f (B08V8BK59V)41
Travel Laptop Backpack Water R (B075SZQN9Q)41
SUPERDANNY USB Surge Protector (B07GZNHVT4)41
Umarex USA, Glock 17 Gen 3 Air (B07NDC65TB)40
Teskyer 5 Pack CDC Vaccination (B08ZNCP1LP)40


These products appeared significantly less frequently compared to the previous week:

100 Pcs Disposable Face Masks, (B08M32ZRKY)-145
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)-95
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN)-80
Quality Durables Unisex Adult (B088SHJZTK)-77
Stylish Cotton Face Mask with (B0892SMSHM)-72
Black Face Mask,100pcs Disposa (B08GSNTTNR)-68
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)-66
Cloth Face Masks Reusable Wash (B08PD58DTG)-64
Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X)-62
FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG)-62
Keurig K-Mini Coffee Maker, Si (B07GV2S1GS)-59
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5)-57
Amazon Essentials Disney Star (B08818MWTR)-56
KATCHY Indoor Insect and Flyin (B07H2JGSM6)-55
KN95 Face Mask 25 Pack, Filter (B08JQNGX19)-55
Samsung Galaxy S21 5GFactor (B08N361Y2D)
Dog Crates for Extra Large Dog (B00IGEP52K)-54
Wax Warmer, Femiro Hair Remova (B07JK4C34Y)-53
$50 PlayStation Store Gift Car (B004RMK4P8)-48
Nebility Women Butt Lifter Sha (B07KF6PBM4)-48


The following products did not appear in the previous week.

Product# searchtermsBest rank
adidas Unisex-Child Questar Fl (B08TK7P6CN)1601966
Kids KN95 Face Mask - 25 Pack (B08Q8J5MNQ)142844
Crocs Unisex-Child Kids' Class (B08LDBPB3J)502595
TeeTurtleThe Original Rever (B088X4XFNQ)47
adidas Women's Grand Court Sne (B09746H9SC)45588
Kids Face Mask, Disposable Kid (B08R8CHZN3)4017142
Potaroma Cat Wall Toys, 7.7 by (B08T9CL5T9)3116802
MIAODAM Face Mask Lanyards, Ma (B09CDDP2Z3)28279
KN95 Particulate Respirator - (B0876J4F4Y)27235
Earbuds Earphones Wired Stereo (B098L2DSS3)263532
Face Mask Adult Black Disposab (B09CL89C4M)241976
Bentgo Kids Childrens Lunch Bo (B00PKNO7EC)23705
Alvantor Screen House Room Out (B09CPYDXRC)2349357
Simple Joys by Carter's Kids' (B08G9DPVY4)2237436
Body Glide Original Anti-Chafe (B0043S06GI)2128624
Huffy Hardtail Mountain Bike, (B07DSSDNM3)212963
Toy Gun with Jump Ejectinging (B098F118GF)207307
Purina Friskies Variety Pack C (B00283MYSI)199212
Winsome Wood Claire Accent Tab (B000NPTUDA)195759
Pure Protein Bars, High Protei (B01126O3OY)1910046

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