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Amazon Movers / Shakers Searchterms CW 26

07/03/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 26 (06/27/2021 - 07/03/2021) and 25 (06/20/2021 - 06/26/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
pop it 1 3 ↑ -2
portable ac 2 19 ↑ -17
bluetooth headphones 3 5 ↑ -2
iphone 4 6 ↑ -2
earbuds 5 7 ↑ -2
fidget toys 6 32 ↑ -26
fidget packs 7 10 ↑ -3
apple 8 15 ↑ -7
iphone 12 pro max case 9 267 ↑ -258
pool 10 12 ↑ -2
outdoor lights 11 13 ↑ -2
crocs 12 21 ↑ -9
desk 13 22 ↑ -9
power bank 14 20 ↑ -6
dresses 15 16 ↑ -1
air conditioner 16 140 ↑ -124
fan 17 34 ↑ -17
laptop 18 11 ↓ 7
iphone 11 case 19 17 ↓ 2
ps5 20 14 ↓ 6

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
sectional sofa #na 578
sectional sofa with chaise lounge 1159
masion tablecloth 2567
amayon 2685
intestine pro 2912
locking outdoor outlet cover 3077
swim coverup women 3377
#na 4011
sectional sofa with chaise 4256
ffp3 mask 4544
popsicles molds 4613
once upon a time in hollywood novel 5014
sparklers for 4th of july 5140
netflix please 5357
oneplus nord n200 5g case 6209
sum blocks 6390
no sudden move 6880
monster hangover patch 7234
free britney 7254
bet awards 2021 7661
workout music 8238
intestinepro 8476
90s greatest hits 8703
fourth of july shirt women 8870
brand #na 9288

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
fathers day gift from wife 163
grandpa fathers day gift 252
fathers day gifts for grandpa 360
father's day 480
fathers day gifts from wife 536
father's day gifts for dad 690
personalized fathers day gifts 792
father's day gifts for husband 824
gifts for father's day 946
father day gifts 975
fathers day decorations 1016
juneteenth shirts for men 1224
fathers day card from wife 1346
step dad fathers day gift 1445
first fathers day gifts 1518
fathers day gifts from kids 1558
fathers day gift basket 2170
juneteenth shirts women 2375
happy fathers day decorations 2521
fathers day gift bag 2627
fathers day gift ideas 2770
fathers day gift card 2848
fathers day shirt 2942
happy fathers day 3076
swim suits, women two piece tummy control 3208

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 26 Rank CW 25 Delta
one piece swimsuit for women 567 208,433 -207,866
f9 733 31,467 -30,734
one piece bathing suits 768 29,088 -28,320
lace front human hair wigs 834 25,356 -24,522
shaving powder 352 23,240 -22,888
air purifiers 501 22,844 -22,343
4th of july outfits for women 568 21,492 -20,924
hey dudes mens 375 21,156 -20,781
fourth of july outfit women 269 18,289 -18,020
4th of july accessories 716 18,186 -17,470
fast and furious 9 203 17,552 -17,349
plus size swimsuits 132 17,360 -17,228
portable air conditioners 407 17,019 -16,612
swimsuits for curvy women 983 17,582 -16,599
warehouse deals clearance open box under 20 997 17,529 -16,532
maxi dress for women 468 15,486 -15,018
yoga mats 634 15,287 -14,653
sandals women 688 14,852 -14,164
sundresses for women 777 13,798 -13,021
independence day 761 12,520 -11,759
sectional sofa 794 12,019 -11,225
air conditioner window unit 891 11,912 -11,021
mens swim shorts 290 10,996 -10,706
flip flops women 696 10,789 -10,093
sunglasses womens 336 9,871 -9,535
iphone 11 case for women 806 10,339 -9,533
high waisted bathing suit 648 9,291 -8,643
swimsuit cover up 582 8,336 -7,754
4th of july party supplies 175 7,516 -7,341
pit vipers sunglasses men 425 7,369 -6,944
4th of july shirts for women 529 7,325 -6,796
wedding guest dresses for women formal 927 7,420 -6,493
iphone 11 phone case 460 6,341 -5,881
july 4th shirts for women 818 6,474 -5,656
massage gun for athletes 812 6,381 -5,569
magic shaving powder 847 5,994 -5,147
yellowstone season 4 819 5,920 -5,101
iphone 11 cases 202 5,184 -4,982
water shoes for women 390 5,319 -4,929
fourth of july 516 5,420 -4,904
drawer organizer 522 5,236 -4,714
crocs women 527 5,193 -4,666
girls toys 450 5,060 -4,610
swimsuit for women 451 4,973 -4,522
coffee tables 740 4,982 -4,242
bluetooth speakers 97 4,074 -3,977
4th of july shirts for men 881 4,750 -3,869
peacock 974 4,785 -3,811
nose rings for women 780 4,375 -3,595
jumpsuit for women casual summer 453 3,978 -3,525

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 26 Rank CW 25 Delta
graduation 2021 decorations 480071 973 479,098
juneteenth tshirt women 471639 402 471,237
dad gifts for fathers day 417622 778 416,844
regalos para el dia del padre 375734 974 374,760
fathers day gifts for dad 298060 422 297,638
father's day gifts 215388 85 215,303
juneteenth shirts 194404 738 193,666
casual summer dresses for women 171417 728 170,689
rompers and jumpsuits for women 167826 526 167,300
plus size bathing suit for women 155621 296 155,325
fathers day gifts from son 131779 69 131,710
sunglasses woman 125845 880 124,965
jumpsuits for women casual 116228 495 115,733
fathers day gift 107047 109 106,938
bathing suits for curvy women 105382 753 104,629
prime day 69079 671 68,408
wrap dresses for women 66561 918 65,643
boho dresses for women 60270 887 59,383
bathing suit womens 53342 855 52,487
fathers day 51091 8 51,083
fathers day card 43966 321 43,645
fanny pack women 40982 962 40,020
hey dudes mens shoes 40161 363 39,798
plus size swimsuit for women 37757 641 37,116
hydro flask water bottle 34583 343 34,240
sprinklers for lawn 31000 351 30,649
dad shirt 28618 970 27,648
crocs sandals for women 26966 63 26,903
mens swimming trunks 23090 353 22,737
bike shorts for women 20503 694 19,809
alexa devices for home 18923 561 18,362
birkenstock sandals women 17802 872 16,930
water shoes womens 15137 675 14,462
security camera outdoor 14710 713 13,997
drawer organizers 14266 532 13,734
fathers day gifts from daughter 12969 2 12,967
dissolving swim shorts 13443 988 12,455
massage gun deep tissue 12606 770 11,836
pool floats for adults 12364 674 11,690
metroid dread 11824 669 11,155
11x14 frame 11487 989 10,498
flip flops for women 11228 960 10,268
5mm magnetic balls 10263 207 10,056
pocket knives 10725 830 9,895
ankle bracelets 9932 635 9,297
graduation decorations 9388 629 8,759
above ground pools 8443 349 8,094
battery powered fan 8685 737 7,948
usb c charger block 7673 394 7,279
plus size swimsuit 7528 395 7,133

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 26 Rank CW 25 Delta
prime day deals 2021 940 4 ↓ 936
air conditioner for window 219 965 ↑ -746
box fan 358 995 ↑ -637
conjuring 926 344 ↓ 582
iphone 11 pro case 415 985 ↑ -570
rompers for women dressy summer 361 930 ↑ -569
tank top for women 154 704 ↑ -550
tank tops 732 185 ↓ 547
a quiet place 908 387 ↓ 521
paramount plus 398 917 ↑ -519
bluetooth speaker 566 50 ↓ 516
rick and morty 262 776 ↑ -514
bird bath 938 440 ↓ 498
ice cream maker machine 968 473 ↓ 495
echo 993 504 ↓ 489
icarly 845 357 ↓ 488
mens wallets 973 490 ↓ 483
apple watch bands 40mm for women 403 882 ↑ -479
dog collar 620 144 ↓ 476
ac 259 730 ↑ -471
hammocks 427 896 ↑ -469
dog 773 308 ↓ 465
diamond painting 689 230 ↓ 459
book shelves 324 774 ↑ -450
air purifier 597 164 ↓ 433
manifest 383 801 ↑ -418
nerf guns 265 680 ↑ -415
boat accessories 906 491 ↓ 415
hey dudes 913 499 ↓ 414
car seat covers 619 223 ↓ 396
fishing accessories 724 329 ↓ 395
dog pool 165 558 ↑ -393
fanny pack 244 633 ↑ -389
tools 919 540 ↓ 379
apple watch bands 23 401 ↑ -378
tool box 718 341 ↓ 377
womens dresses 40 411 ↑ -371
beach cover up 396 757 ↑ -361
yeti tumbler 796 437 ↓ 359
men's shorts 980 621 ↓ 359
polo shirts for men 840 482 ↓ 358
portable ac air conditioner 479 827 ↑ -348
gift card 456 112 ↓ 344
paper towels 144 487 ↑ -343
nike shoes for men 417 74 ↓ 343
crocs charms 151 489 ↑ -338
nintendo switch game 75 409 ↑ -334
bookshelf 854 524 ↓ 330
golf 662 334 ↓ 328
animal kingdom 621 949 ↑ -328

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 10635
Apple 5810
Nike 4647
365 by Whole Foods Market 3501
SAMSUNG 3236
Hanes 3062
Intex 3026
Amazon 2984
adidas 2925
HP 2894
Funko 2612
LEGO 2510
Amazon Essentials 2391
Generic 2112
Nintendo 2042
DEWALT 2026
Under Armour 2002
Sony 1855
Crocs 1854
Samsung Electronics 1818

Winners

Here are the brands with the biggest gains.

# Keywords CW 26 # Keywords CW 25 Delta
Amazon Basics 10635 9749 886
Intex 3026 2677 349
Funko 2612 2327 285
Bedsure 1611 1340 271
Furinno 876 650 226
Tempt Me 350 146 204
Midea 304 108 196
SAMSUNG 3236 3071 165
Ekouaer 883 723 160
Simple Houseware 1098 943 155
Kanu Surf 1141 995 146
GE 1072 936 136
Zinus 1457 1323 134
Century Star 185 54 131
LG 1352 1223 129
hOmeLabs 229 103 126
Honeywell 375 251 124
OtterBox 1505 1385 120
Lique Patriotic 157 40 117
Rockland 402 286 116

Losers

Here are the brands with the biggest losses.

# Keywords CW 26 # Keywords CW 25 Delta
Hallmark 624 1295 -671
Under Armour 2002 2581 -579
DEWALT 2026 2350 -324
Amazon 2984 3283 -299
365 by Whole Foods Market 3501 3791 -290
adidas 2925 3209 -284
Crazy Dog T-Shirts 121 367 -246
Cuisinart 1131 1356 -225
Hanes 3062 3277 -215
BLACK+DECKER 1318 1533 -215
Best Choice Products 1249 1462 -213
Toshiba 294 498 -204
Summer Waves 358 554 -196
Clorox 753 948 -195
Ann Arbor T-shirt Co. 110 300 -190
Columbia 1137 1310 -173
Jasonwell 242 404 -162
Hamilton Beach 557 715 -158
STAR WARS 128 283 -155
Juvale 686 840 -154

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 300
Crocs Men's and Women's Classi (B097FSQWKX) 260
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 202
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 190
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 188
Kanu Surf Men's Barracuda Swim (B08GCY2KQW) 188
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 183
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 181
Hanes Men's ComfortSoft Short (B07KCN4G6T) 174
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 174
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 173
Ekouaer Women Short Sarongs Be (B07D14C8QQ) 167
Small Bathroom Storage Corner (B074ZHCLMD) 160
Seagate Portable 2TB External (B07CRG94G3) 159
Amazon eGift Card (B004LLIKVU) 158
Blink Mini – Compact indoor pl (B07X6C9RMF) 157
Apple AirPods with Wireless Ch (B07PYLT6DN) 150
B2prity Women's Monokini Front (B07QLQ2LB9) 143
TOZO T6 True Wireless Earbuds (B07RGZ5NKS) 141
Lasko Portable Electric 42" Os (B000RL3UJA) 141

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Crocs Men's and Women's Classi (B097FSQWKX) 252
MIDEA MAW05M1BWT Window air co (B085797ZFF) 102
Honeywell HT-900 TurboForce Ai (B001R1RXUG) 92
Hanes Men's Humor Graphic T-Sh (B01ET9Q0KQ) 92
HP Chromebook 14 Laptop, Intel (B08YKGZF7P) 90
Womens Patriotic American Flag (B07C9FMVTM) 84
Crocs Unisex-Adult Baya Clog (B08237J6V9) 83
Crocs Kid's Classic Clog (Reti (B095Y438VP) 81
ZINUS Shalini Upholstered Plat (B01M7M9NXX) 76
POPTEM Womens Casual American (B07BT3Q8Z1) 76
Intex 57453EP 9.75ft x 6.3ft x (B000KI111Y) 75
BLACK+DECKER BPACT10WT Portabl (B01DLPUWG2) 70
Amazon Basics 3-Shelf Adjustab (B01LWP8AL2) 70
Intex Giant Inflatable Floatin (B07368CDSM) 69
Niidor Adhesive Bra Strapless (B093DCR322) 69
Fivklemnz Car Roof Bag Cargo C (B07XRP6ZDN) 68
Amazon Basics Non-Stick Cookwa (B07481LPMF) 67
Swhatty Stretchy Nylon Solo Lo (B093YTP27K) 66
(Free $20 Airtime Activation P (B07Y5R57FS) 62
Anker Soundcore Life Q20 Hybri (B07NM3RSRQ) 61

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
Crocs Men's and Women's Duet S (B005GCCJME) -220
Crocs Kids' Classic Clog (B096NV58NS) -169
Amazon Basics Hardside Carry-O (B071VG5N9D) -146
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ) -106
Massage Gun for Athletes, Port (B081CL1LXJ) -104
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) -104
Clorox Xtra Blue 40 Pound 80 T (B01HAN6EVS) -100
Apple AirPods Pro (B07ZPC9QD4) -99
Under Armour Men's Tech Golf P (B08S6F8C21) -98
Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO) -88
Toshiba 32LF221U21 32-inch Sma (B0872FYTWS) -87
Jasonwell Splash Pad Sprinkler (B07LG9CGF1) -80
EnerPlex Never-Leak Queen Air (B07S4817B7) -77
Mac Sports WTC-111 Outdoor Uti (B00BUUUIGK) -76
Anstoy Electric with Gel Ball (B0821C1KK2) -72
Thoughtfully Gifts, Smokehouse (B083C4TBT5) -70
HEMIUA Bug Zapper for Outdoor (B0861295JF) -69
Luna Rechargeable Personal Wan (B07YW5DZBQ) -67
Amazon Basics Outdoor Zero Gra (B0716DKHS1) -66
GCI Outdoor RoadTrip Rocker Ou (B07N71MGZF) -65

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Saucony Men's Multi-Pack Mesh (B097CFJMB2) 100 473
SleepLux Queen Air Mattress wi (B07WWZBGFV) 99 813
Amazon Basics Classic Puresoft (B081H3Y5NW) 95 42
Fruit of the Loom Men's Stay T (B097S9RDF1) 86 4444
NHXTDWL Fidget Toys Packs 41pc (B097H2KGVX) 83 6
JISULIFE Portable Neck Fan, Ha (B08911JGGW) 75 340
Casa AndreaMilano Modern Large (B08L1GLRCH) 68 578
Furinno 5-Cube Open Shelf, Whi (B074NH61RT) 62 1451
Century Star Tankini Swimsuits (B097XTQCYQ) 61 570
CUPSHE Women's One Piece Swims (B097NP3GVD) 55 86
Sectional Sofa with Chaise Lou (B0982WQ98H) 55 472
Samsonite Andante 2 Wheeled Ro (B097JBXHPS) 53 1161
Crocs Men's and Women's Bistro (B097PGC3JY) 53 6807
Crocs Men's and Women's Classi (B097M564RQ) 50 527
Crocs Men's and Women's Crocba (B097M469Y7) 50 4066
FAMAPY Vanity Set Makeup Vanit (B094XRBWFP) 49 423
BLACK+DECKER BPT06WTB Portable (B08NTSWH9B) 49 16
Huffy Kids Hardtail Mountain B (B07DR28GKQ) 43 816
BARERUN Barefoot Quick-Dry Wat (B0986CNQ2F) 43 390
OMRON Silver Blood Pressure Mo (B07S2H3XB9) 42 1692
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