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Trutz Fries

Amazon Movers / Shakers Searchterms CW 26

07/03/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 26 (06/27/2021 - 07/03/2021) and 25 (06/20/2021 - 06/26/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
pop it13↑ -2
portable ac219↑ -17
bluetooth headphones35↑ -2
iphone46↑ -2
earbuds57↑ -2
fidget toys632↑ -26
fidget packs710↑ -3
apple815↑ -7
iphone 12 pro max case9267↑ -258
pool1012↑ -2
outdoor lights1113↑ -2
crocs1221↑ -9
desk1322↑ -9
power bank1420↑ -6
dresses1516↑ -1
air conditioner16140↑ -124
fan1734↑ -17
laptop1811↓ 7
iphone 11 case1917↓ 2
ps52014↓ 6

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
sectional sofa #na578
sectional sofa with chaise lounge1159
masion tablecloth2567
intestine pro2912
locking outdoor outlet cover3077
swim coverup women3377
sectional sofa with chaise4256
ffp3 mask4544
popsicles molds4613
once upon a time in hollywood novel5014
sparklers for 4th of july5140
netflix please5357
oneplus nord n200 5g case6209
sum blocks6390
no sudden move6880
monster hangover patch7234
free britney7254
bet awards 20217661
workout music8238
90s greatest hits8703
fourth of july shirt women8870
brand #na9288

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
fathers day gift from wife163
grandpa fathers day gift252
fathers day gifts for grandpa360
father's day480
fathers day gifts from wife536
father's day gifts for dad690
personalized fathers day gifts792
father's day gifts for husband824
gifts for father's day946
father day gifts975
fathers day decorations1016
juneteenth shirts for men1224
fathers day card from wife1346
step dad fathers day gift1445
first fathers day gifts1518
fathers day gifts from kids1558
fathers day gift basket2170
juneteenth shirts women2375
happy fathers day decorations2521
fathers day gift bag2627
fathers day gift ideas2770
fathers day gift card2848
fathers day shirt2942
happy fathers day3076
swim suits, women two piece tummy control3208

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 26Rank CW 25Delta
one piece swimsuit for women567208,433-207,866
one piece bathing suits76829,088-28,320
lace front human hair wigs83425,356-24,522
shaving powder35223,240-22,888
air purifiers50122,844-22,343
4th of july outfits for women56821,492-20,924
hey dudes mens37521,156-20,781
fourth of july outfit women26918,289-18,020
4th of july accessories71618,186-17,470
fast and furious 920317,552-17,349
plus size swimsuits13217,360-17,228
portable air conditioners40717,019-16,612
swimsuits for curvy women98317,582-16,599
warehouse deals clearance open box under 2099717,529-16,532
maxi dress for women46815,486-15,018
yoga mats63415,287-14,653
sandals women68814,852-14,164
sundresses for women77713,798-13,021
independence day76112,520-11,759
sectional sofa79412,019-11,225
air conditioner window unit89111,912-11,021
mens swim shorts29010,996-10,706
flip flops women69610,789-10,093
sunglasses womens3369,871-9,535
iphone 11 case for women80610,339-9,533
high waisted bathing suit6489,291-8,643
swimsuit cover up5828,336-7,754
4th of july party supplies1757,516-7,341
pit vipers sunglasses men4257,369-6,944
4th of july shirts for women5297,325-6,796
wedding guest dresses for women formal9277,420-6,493
iphone 11 phone case4606,341-5,881
july 4th shirts for women8186,474-5,656
massage gun for athletes8126,381-5,569
magic shaving powder8475,994-5,147
yellowstone season 48195,920-5,101
iphone 11 cases2025,184-4,982
water shoes for women3905,319-4,929
fourth of july5165,420-4,904
drawer organizer5225,236-4,714
crocs women5275,193-4,666
girls toys4505,060-4,610
swimsuit for women4514,973-4,522
coffee tables7404,982-4,242
bluetooth speakers974,074-3,977
4th of july shirts for men8814,750-3,869
nose rings for women7804,375-3,595
jumpsuit for women casual summer4533,978-3,525

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 26Rank CW 25Delta
graduation 2021 decorations480071973479,098
juneteenth tshirt women471639402471,237
dad gifts for fathers day417622778416,844
regalos para el dia del padre375734974374,760
fathers day gifts for dad298060422297,638
father's day gifts21538885215,303
juneteenth shirts194404738193,666
casual summer dresses for women171417728170,689
rompers and jumpsuits for women167826526167,300
plus size bathing suit for women155621296155,325
fathers day gifts from son13177969131,710
sunglasses woman125845880124,965
jumpsuits for women casual116228495115,733
fathers day gift107047109106,938
bathing suits for curvy women105382753104,629
prime day6907967168,408
wrap dresses for women6656191865,643
boho dresses for women6027088759,383
bathing suit womens5334285552,487
fathers day51091851,083
fathers day card4396632143,645
fanny pack women4098296240,020
hey dudes mens shoes4016136339,798
plus size swimsuit for women3775764137,116
hydro flask water bottle3458334334,240
sprinklers for lawn3100035130,649
dad shirt2861897027,648
crocs sandals for women269666326,903
mens swimming trunks2309035322,737
bike shorts for women2050369419,809
alexa devices for home1892356118,362
birkenstock sandals women1780287216,930
water shoes womens1513767514,462
security camera outdoor1471071313,997
drawer organizers1426653213,734
fathers day gifts from daughter12969212,967
dissolving swim shorts1344398812,455
massage gun deep tissue1260677011,836
pool floats for adults1236467411,690
metroid dread1182466911,155
11x14 frame1148798910,498
flip flops for women1122896010,268
5mm magnetic balls1026320710,056
pocket knives107258309,895
ankle bracelets99326359,297
graduation decorations93886298,759
above ground pools84433498,094
battery powered fan86857377,948
usb c charger block76733947,279
plus size swimsuit75283957,133

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 26Rank CW 25Delta
prime day deals 20219404↓ 936
air conditioner for window219965↑ -746
box fan358995↑ -637
conjuring926344↓ 582
iphone 11 pro case415985↑ -570
rompers for women dressy summer361930↑ -569
tank top for women154704↑ -550
tank tops732185↓ 547
a quiet place908387↓ 521
paramount plus398917↑ -519
bluetooth speaker56650↓ 516
rick and morty262776↑ -514
bird bath938440↓ 498
ice cream maker machine968473↓ 495
echo993504↓ 489
icarly845357↓ 488
mens wallets973490↓ 483
apple watch bands 40mm for women403882↑ -479
dog collar620144↓ 476
ac259730↑ -471
hammocks427896↑ -469
dog773308↓ 465
diamond painting689230↓ 459
book shelves324774↑ -450
air purifier597164↓ 433
manifest383801↑ -418
nerf guns265680↑ -415
boat accessories906491↓ 415
hey dudes913499↓ 414
car seat covers619223↓ 396
fishing accessories724329↓ 395
dog pool165558↑ -393
fanny pack244633↑ -389
tools919540↓ 379
apple watch bands23401↑ -378
tool box718341↓ 377
womens dresses40411↑ -371
beach cover up396757↑ -361
yeti tumbler796437↓ 359
men's shorts980621↓ 359
polo shirts for men840482↓ 358
portable ac air conditioner479827↑ -348
gift card456112↓ 344
paper towels144487↑ -343
nike shoes for men41774↓ 343
crocs charms151489↑ -338
nintendo switch game75409↑ -334
bookshelf854524↓ 330
golf662334↓ 328
animal kingdom621949↑ -328


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics10635
365 by Whole Foods Market3501
Amazon Essentials2391
Under Armour2002
Samsung Electronics1818


Here are the brands with the biggest gains.

# Keywords CW 26# Keywords CW 25Delta
Amazon Basics106359749886
Tempt Me350146204
Simple Houseware1098943155
Kanu Surf1141995146
Century Star18554131
Lique Patriotic15740117


Here are the brands with the biggest losses.

# Keywords CW 26# Keywords CW 25Delta
Under Armour20022581-579
365 by Whole Foods Market35013791-290
Crazy Dog T-Shirts121367-246
Best Choice Products12491462-213
Summer Waves358554-196
Ann Arbor T-shirt Co.110300-190
Hamilton Beach557715-158
STAR WARS128283-155


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)300
Crocs Men's and Women's Classi (B097FSQWKX)260
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)202
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)190
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)188
Kanu Surf Men's Barracuda Swim (B08GCY2KQW)188
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)183
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)181
Hanes Men's ComfortSoft Short (B07KCN4G6T)174
Apple 20W USB-C Power Adapter (B08L5M9BTJ)174
KATCHY Indoor Insect and Flyin (B07B6RZP4H)173
Ekouaer Women Short Sarongs Be (B07D14C8QQ)167
Small Bathroom Storage Corner (B074ZHCLMD)160
Seagate Portable 2TB External (B07CRG94G3)159
Amazon eGift Card (B004LLIKVU)158
Blink Mini – Compact indoor pl (B07X6C9RMF)157
Apple AirPods with Wireless Ch (B07PYLT6DN)150
B2prity Women's Monokini Front (B07QLQ2LB9)143
TOZO T6 True Wireless Earbuds (B07RGZ5NKS)141
Lasko Portable Electric 42" Os (B000RL3UJA)141


These products appear significantly more often in the search term report compared to the previous week:

Crocs Men's and Women's Classi (B097FSQWKX)252
MIDEA MAW05M1BWT Window air co (B085797ZFF)102
Honeywell HT-900 TurboForce Ai (B001R1RXUG)92
Hanes Men's Humor Graphic T-Sh (B01ET9Q0KQ)92
HP Chromebook 14 Laptop, Intel (B08YKGZF7P)90
Womens Patriotic American Flag (B07C9FMVTM)84
Crocs Unisex-Adult Baya Clog (B08237J6V9)83
Crocs Kid's Classic Clog (Reti (B095Y438VP)81
ZINUS Shalini Upholstered Plat (B01M7M9NXX)76
POPTEM Womens Casual American (B07BT3Q8Z1)76
Intex 57453EP 9.75ft x 6.3ft x (B000KI111Y)75
Amazon Basics 3-Shelf Adjustab (B01LWP8AL2)70
Intex Giant Inflatable Floatin (B07368CDSM)69
Niidor Adhesive Bra Strapless (B093DCR322)69
Fivklemnz Car Roof Bag Cargo C (B07XRP6ZDN)68
Amazon Basics Non-Stick Cookwa (B07481LPMF)67
Swhatty Stretchy Nylon Solo Lo (B093YTP27K)66
(Free $20 Airtime Activation P (B07Y5R57FS)62
Anker Soundcore Life Q20 Hybri (B07NM3RSRQ)61


These products appeared significantly less frequently compared to the previous week:

Crocs Men's and Women's Duet S (B005GCCJME)-220
Crocs Kids' Classic Clog (B096NV58NS)-169
Amazon Basics Hardside Carry-O (B071VG5N9D)-146
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ)-106
Massage Gun for Athletes, Port (B081CL1LXJ)-104
Clorox Xtra Blue 40 Pound 80 T (B01HAN6EVS)-100
Apple AirPods Pro (B07ZPC9QD4)-99
Under Armour Men's Tech Golf P (B08S6F8C21)-98
Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO)-88
Toshiba 32LF221U21 32-inch Sma (B0872FYTWS)-87
Jasonwell Splash Pad Sprinkler (B07LG9CGF1)-80
EnerPlex Never-Leak Queen Air (B07S4817B7)-77
Mac Sports WTC-111 Outdoor Uti (B00BUUUIGK)-76
Anstoy Electric with Gel Ball (B0821C1KK2)-72
Thoughtfully Gifts, Smokehouse (B083C4TBT5)-70
HEMIUA Bug Zapper for Outdoor (B0861295JF)-69
Luna Rechargeable Personal Wan (B07YW5DZBQ)-67
Amazon Basics Outdoor Zero Gra (B0716DKHS1)-66
GCI Outdoor RoadTrip Rocker Ou (B07N71MGZF)-65


The following products did not appear in the previous week.

Product# searchtermsBest rank
Saucony Men's Multi-Pack Mesh (B097CFJMB2)100473
SleepLux Queen Air Mattress wi (B07WWZBGFV)99813
Amazon Basics Classic Puresoft (B081H3Y5NW)9542
Fruit of the Loom Men's Stay T (B097S9RDF1)864444
NHXTDWL Fidget Toys Packs 41pc (B097H2KGVX)836
JISULIFE Portable Neck Fan, Ha (B08911JGGW)75340
Casa AndreaMilano Modern Large (B08L1GLRCH)68578
Furinno 5-Cube Open Shelf, Whi (B074NH61RT)621451
Century Star Tankini Swimsuits (B097XTQCYQ)61570
CUPSHE Women's One Piece Swims (B097NP3GVD)5586
Sectional Sofa with Chaise Lou (B0982WQ98H)55472
Samsonite Andante 2 Wheeled Ro (B097JBXHPS)531161
Crocs Men's and Women's Bistro (B097PGC3JY)536807
Crocs Men's and Women's Classi (B097M564RQ)50527
Crocs Men's and Women's Crocba (B097M469Y7)504066
FAMAPY Vanity Set Makeup Vanit (B094XRBWFP)49423
Huffy Kids Hardtail Mountain B (B07DR28GKQ)43816
BARERUN Barefoot Quick-Dry Wat (B0986CNQ2F)43390
OMRON Silver Blood Pressure Mo (B07S2H3XB9)421692

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