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Amazon Movers / Shakers Searchterms CW 31

08/07/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 31 (08/01/2021 - 08/07/2021) and 30 (07/25/2021 - 07/31/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
disposable face masks 1 11 ↑ -10
face mask 2 3 ↑ -1
pop it 3 2 ↓ 1
earbuds 4 4 ↓ 0
backpacks 5 13 ↑ -8
desk 6 8 ↑ -2
iphone 7 6 ↓ 1
iphone 12 pro max case 8 5 ↓ 3
iphone 11 case 9 1 ↓ 8
led lights 10 33 ↑ -23
bluetooth headphones 11 7 ↓ 4
water bottles 12 20 ↑ -8
womens dresses 13 23 ↑ -10
pencil case 14 39 ↑ -25
fidgets 15 24 ↑ -9
shower curtain 16 25 ↑ -9
crocs 17 14 ↓ 3
power bank 18 18 ↓ 0
apple 19 19 ↓ 0
n95 mask 20 16 ↓ 4

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
lovnely women sexy hollow out jumpsuit 3081
vibrator dildo for women vibrating ball 3087
hula hoop 3lb 3092
dildo vibration machine 4761
squeezi 6952
momma 7850
vibrator for women vibrating ball 9203
ruby sliders for chair legs 9559
cloudy vibe 12112
down for whatever 13684
pure camphor 13885
the squeezi 16392
funkon 17354
dildo not vibration machine 17653
bread buddy - bread keeper storage container 17691
sex toys vibrating ball for women 18144
diy wreath 18519
dunkin deez nuts shirt 19729
val kilmer movies 21601
buckle jumpsuit 22614
morvia variety panties for women 23081
the squeezi wall mounted dispenser 23410
sexy hollow out jumpsuit 24986
luncheaze lunch box 26068
festool planex 26341

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
steamedbun school bag 13078
galaxy s21 fe case 19643
mens shirts casual summer 20168
ninja 16 oz blender cups 21148
amazon battery 36 21507
water hammock float 23043
women dresses summer casual 23600
tytera radio 23881
jewlwrybox 26217
plus 2 piece sets for women plus size 28236
duck and buck commander 29519
dresses summer sexy 29778
twin air mattress with built in pump raised 30979
apple watch bands 40mm women 31072
laotop 31207
bullet vibrator for women vibrating machine 31997
toshiba smart wi-fi air purifier, alexa-enabled 33452
home decor fabric by the yard 33752
blendjet personal blender 33813
pocket pussy vibrating machine 34628
galaxy z fold 3 screen protector 35065
mushrooms organic fresh 36365
masks disposable kn95 36554
g power 2021 case 36941
jurrasic world dinosaurs 37398

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 31 Rank CW 30 Delta
lego for adults 669 102,533 -101,864
retro toys 860 29,371 -28,511
suicide squad 275 2,785 -2,510
outer banks 970 3,367 -2,397
playstation 5 console 883 3,186 -2,303
figetget toys pack 773 3,042 -2,269
fire tv stick 311 2,447 -2,136
fall clothes for women 979 2,851 -1,872
baby registry search gift registry by name 790 2,578 -1,788
sectional sofa 824 2,451 -1,627
air tag 786 2,376 -1,590
n95 masks for virus protection 473 1,979 -1,506
mask lanyard for kids 731 2,209 -1,478
black jansport backpack 880 2,355 -1,475
iphone 11 pro max cases 807 2,241 -1,434
rakhi 810 2,225 -1,415
cardigan for women 493 1,899 -1,406
vr oculus quest 2 650 2,050 -1,400
rakhi for brother 608 1,999 -1,391
external hard drive 688 2,043 -1,355
kn95 mask for kids 849 2,158 -1,309
blouses for women 634 1,878 -1,244
2021-2022 planner weekly and monthly 722 1,919 -1,197
melissa and doug 948 2,127 -1,179
n95 mask 3m 944 2,076 -1,132
masks kn95 214 1,314 -1,100
first day of school board 753 1,811 -1,058
black kn95 mask 893 1,943 -1,050
wireless keyboard 677 1,706 -1,029
fall decorations for home 564 1,574 -1,010
womens rompers 645 1,631 -986
n95 mask black 375 1,360 -985
crocs jibbitz 293 1,259 -966
computer monitor 555 1,454 -899
apple airpods pro 550 1,426 -876
rice cooker 610 1,457 -847
lego sets 585 1,431 -846
nike shoes for men 743 1,489 -746
3 ring binder 730 1,443 -713
hp laptops 855 1,556 -701
cinderella 314 1,014 -700
teacher supplies for classroom 814 1,500 -686
one piece bathing suit 771 1,448 -677
kf94 mask 881 1,548 -667
swimsuit 245 898 -653
nike backpack 366 1,018 -652
fidget packs under 10 612 1,258 -646
kids masks washable 761 1,395 -634
dorm room essentials for college students 819 1,433 -614
airpods case cover 811 1,423 -612

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 31 Rank CW 30 Delta
rompers for women dressy summer 17723 925 16,798
iphone charger cable 17427 915 16,512
birkenstock sandals 11342 565 10,777
vibrator dildo for women vibrating machine 9797 429 9,368
sandals for women casual summer 7015 272 6,743
masks for coronavirus protection 7596 905 6,691
5mm magnetic balls 4975 355 4,620
samsung galaxy s21 + case 3382 775 2,607
kn95 face mask 2964 432 2,532
aaa batteries 2762 730 2,032
converse shoes women 2527 648 1,879
iphone se 2020 case 2181 365 1,816
macbook pro 13 inch case 2274 544 1,730
masks disposable 1694 82 1,612
shower curtains 1864 300 1,564
beats headphones 2476 952 1,524
xbox one controllers 2296 799 1,497
iphone 12 pro screen protector 1928 438 1,490
skateboards 2232 821 1,411
space jam 2 2109 869 1,240
jbl bluetooth speaker 1884 678 1,206
beach chairs 1888 706 1,182
yeti cooler 1842 790 1,052
apple watch series 6 1332 284 1,048
flashlight 1779 733 1,046
crocs charms 1343 310 1,033
squishmallows 1186 178 1,008
water balloons 1431 458 973
portable air conditioner 1905 939 966
micro sd card 1773 865 908
peacock tv 1762 884 878
gua sha 1637 781 856
olympics 1028 177 851
new balance mens shoes 1371 582 789
patio furniture 1510 732 778
jackass 1615 847 768
phone mount for car 1564 800 764
iphone 11 screen protector 935 176 759
mousepad 1394 638 756
iphone 12 pro max case women 1583 849 734
n95 masks for virus protection made in usa 1008 278 730
tattoo lipstick 1021 313 708
nintendo switch game 1007 341 666
airsoft guns 1257 624 633
finipil 723 96 627
sundresses for women 1194 581 613
tankini tops for women swimwear 1557 950 607
womens swimsuits 1036 435 601
portable air conditioners 918 318 600
xbox series s 1534 941 593

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 31 Rank CW 30 Delta
iphone 11 screen protector 935 176 ↓ 759
swimsuit 245 898 ↑ -653
finipil 723 96 ↓ 627
portable air conditioners 918 318 ↓ 600
steering wheel cover 926 384 ↓ 542
kids face masks 229 746 ↑ -517
hey dudes for men 257 768 ↑ -511
sexy lingerie set 405 913 ↑ -508
kids disposable mask 197 660 ↑ -463
baby stuff 915 495 ↓ 420
air conditioner 625 210 ↓ 415
old 828 415 ↓ 413
spiral notebook 474 879 ↑ -405
new balance womens shoes 929 528 ↓ 401
apple watch band 40mm 171 559 ↑ -388
macbook air 13 inch case 2021 431 819 ↑ -388
led lights for bedroom 426 40 ↓ 386
amazon fresh groceries delivery 336 722 ↑ -386
beach accessories 781 396 ↓ 385
queen bed frame 792 411 ↓ 381
oculus quest 2 642 262 ↓ 380
kids masks 548 927 ↑ -379
hair dryer 250 629 ↑ -379
car phone holder mount 520 881 ↑ -361
monitor stand 597 958 ↑ -361
iphone charging cords 406 758 ↑ -352
mouse pads 433 780 ↑ -347
fly trap 518 175 ↓ 343
skechers shoes for women 700 361 ↓ 339
gaming chairs 482 151 ↓ 331
iphone 8 case 428 98 ↓ 330
fall decor 150 477 ↑ -327
football cleats 685 998 ↑ -313
pulse oximeter 671 984 ↑ -313
pencil pouch 154 459 ↑ -305
birkenstock sandals women 282 585 ↑ -303
airpods pro case 973 671 ↓ 302
lace front wigs human hair 456 755 ↑ -299
squishmallow 52 347 ↑ -295
headphones for kids 517 811 ↑ -294
zinc 345 635 ↑ -290
jansport 640 930 ↑ -290
litter box 916 627 ↓ 289
pit viper sunglasses 748 460 ↓ 288
back to school supplies 232 518 ↑ -286
beach tent 772 488 ↓ 284
jumpsuits for women 256 538 ↑ -282
nike shoes women 492 213 ↓ 279
pencil box 414 691 ↑ -277
kn95 mask 432 707 ↑ -275

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 10027
Nike 5870
Apple 5582
adidas 3871
365 by Whole Foods Market 3409
Amazon Essentials 3316
Hanes 2934
LEGO 2922
HP 2908
Amazon 2833
Under Armour 2699
SAMSUNG 2680
Funko 2679
Generic 2500
DEWALT 1994
Nintendo 1966
Samsung Electronics 1777
Bedsure 1764
Intex 1690
Sony 1687

Winners

Here are the brands with the biggest gains.

# Keywords CW 31 # Keywords CW 30 Delta
Amazon Basics 10027 8780 1247
Amazon Essentials 3316 2703 613
Nike 5870 5262 608
adidas 3871 3450 421
LEGO 2922 2574 348
Under Armour 2699 2424 275
Solimo 1204 958 246
Five Star 787 542 245
The Children's Place 667 477 190
ORIbox 252 75 177
JanSport 994 829 165
Hanes 2934 2770 164
Texas Instruments 488 333 155
French Toast 519 365 154
Funko 2679 2528 151
AVERY 868 731 137
Generic 2500 2367 133
Concacaf 134 8 126
Arae 274 151 123
Crayola 1557 1435 122

Losers

Here are the brands with the biggest losses.

# Keywords CW 31 # Keywords CW 30 Delta
Intex 1690 2032 -342
Romwe 537 756 -219
SheIn 728 935 -207
Apple 5582 5712 -130
Speedo 552 681 -129
Nintendo 1966 2090 -124
Ecrocoo 49 172 -123
Cuisinart 994 1115 -121
ZTANPS 47 166 -119
BALEAF 401 517 -116
Lasko 313 424 -111
OtterBox 1503 1611 -108
Ring 971 1077 -106
Toshiba 306 409 -103
Bedsure 1764 1863 -99
Kanu Surf 360 458 -98
PetSafe 778 874 -96
Signature by Levi Strauss & Co. Gold Label 269 364 -95
Sony 1687 1782 -95
Dokotoo 182 275 -93

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 281
Matein Travel Laptop Backpack, (B06XZTZ7GB) 231
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 207
Crocs Men's and Women's Classi (B09BBT7T3P) 204
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 203
Apple AirPods Pro (B07ZPC9QD4) 196
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 193
Apple AirPods with Charging Ca (B07PXGQC1Q) 190
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 188
Amazon Essentials Disney Star (B08818MWTR) 185
Blink Mini – Compact indoor pl (B07X6C9RMF) 169
Beckham Hotel Collection Bed P (B01LYNW421) 164
TCP Global Salon World Safety (B08FXLVHTY) 163
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 160
Homedics Relaxation Indoor Tab (B000QTUJXS) 153
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 152
Amazon eGift Card (B004LLIKVU) 150
Seagate Portable 2TB External (B07CRG94G3) 150
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 149
Small Bathroom Storage Corner (B074ZHCLMD) 145

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Crocs Men's and Women's Classi (B09BBT7T3P) 121
100PCS 3 ply black disposable (B08C7HDF1F) 92
EnerPlex Never-Leak Queen Air (B07S4817B7) 84
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 78
MIHOLL Women’s Long Sleeve Top (B0823GSY2X) 76
Crayola Kids Face Mask - 5 Reu (B08B2P2736) 69
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D) 69
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ) 52
Amazon Basics Plastic 3 Hole P (B07K91VP1Y) 51
KN95 Face Mask, Black KN95 Mas (B08V4TJGRQ) 49
Ontel Arctic Pure Air Cooler (B08SGFJ2PL) 49
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 48
VWIWV Women's Bodycon Buckle H (B07PKLV6DX) 47
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) 47
LoVnely Women Sexy Hollow Out (B07XCPDPXQ) 47
Amazon Basics 5-Shelf Adjustab (B018YLFJX4) 47
Furinno 5-Cube Open Shelf, Whi (B074NH61RT) 46
Hotodeal KN95 Face Mask 20 PCS (B08V8M6ZYG) 45
Y- STOP Hammock Chair Hanging (B07DW7RYD3) 45
[5 Pack] Wristband for Airtag, (B0966PZTXK) 44

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
adidas Unisex-Child Grand Cour (B09748V71K) -107
Crocs Men's and Women's Duet S (B005GCCJME) -88
Kids Face Mask Disposable Blac (B08JQGT332) -71
JISULIFE Portable Neck Fan, Ha (B08911JGGW) -62
Rove R2- 4K Dash Cam Built in (B074JT3698) -61
Face Mask,Pack of 50 Disposabl (B08FSVQBV9) -61
Luna Rechargeable Personal Wan (B07YVQC4DR) -60
Samsung Galaxy S20 FE 5G Fac (B08FYTRF6J)
ZTANPS Face Mask,Pack of 50 Bl (B08FYBS2XW) -58
SteamedBun Ita Bag Heart Japan (B07C84TFTF) -57
Zober Non-Slip Velvet Hangers (B01IRHUV6A) -53
Toshiba 43LF421U21 43-inch Sma (B086VR9J8Q) -51
Balance From Puzzle Exercise M (B013A4ATCQ) -51
Ortho Home Defense Insect Kill (B01N7KSXHX) -49
EnerPlex Never-Leak Twin Air M (B07S47WD1Y) -48
Multiple Colour KN95 Face Mask (B08NPXHRL2) -47
Mini Camera WiFi Wireless Came (B097162P4K) -45
B2prity Women's Monokini Front (B07QLQ2LB9) -45
Carhartt Men's K87 Workwear Sh (B092WLYLCY) -45
Frigidaire Mini Portable Compa (B07KZLJ7PB) -44

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
BalanceFrom Puzzle Exercise Ma (B09BPGD69X) 104 3619
adidas Unisex-Child Questar Fl (B08TK19DQ2) 97 2242
ApePal 5-Layer Disposable KN95 (B08PV1LK5G) 94 375
Fruit of the Loom Women's Spag (B09BL9Z1KD) 63 344
Witchcraft Supplies Box for Wi (B08XPRY9VZ) 53 4844
Yeshire Women's Bodycon Bag Bu (B07RJ2SP9Y) 53 3081
Samsung Galaxy S20 FE 5G Fac (B08FYV4ZZ8) 47
KN95 Face Mask 25 Pack, Filter (B08JQNGX19) 39 14974
FURTALK Womens Beach Sun Straw (B096W4Q9H7) 37 1659
Gildan Men's Ultra Cotton T-Sh (B09BZ8S9MQ) 35 6802
Arae Stretchy Adjustable Watch (B092H9Q7KY) 34 5321
Amazon Essentials Disney Star (B08DF673PC) 33 11063
50 Pcs Dusty Rose Disposable F (B08MW2ZK59) 32 12008
MIAODAM Face Mask Lanyards, Ma (B095HBXY9F) 32 731
Crocs Men's and Women's Bistro (B097PGC3JY) 30 2566
Carhartt Men's K87 Workwear Po (B07SBGYVQQ) 29 1648
Graco Premium Foam Crib and To (B010S7VZI0) 28 3523
Crocs Kids' Handle It Graphic (B01N9JXMOL) 27 14013
Kids KN95 Masks 50 Pack, 5 Lay (B08Q8HVBL7) 26 2510
Hands Free Masterbrators for M (B09BB9HJZF) 26 2784
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