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Amazon Movers / Shakers Searchterms CW 31

08/07/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon search term report data for calendar weeks 31 (08/01/2021 - 08/07/2021) and 30 (07/25/2021 - 07/31/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
disposable face masks111↑ -10
face mask23↑ -1
pop it32↓ 1
earbuds44↓ 0
backpacks513↑ -8
desk68↑ -2
iphone76↓ 1
iphone 12 pro max case85↓ 3
iphone 11 case91↓ 8
led lights1033↑ -23
bluetooth headphones117↓ 4
water bottles1220↑ -8
womens dresses1323↑ -10
pencil case1439↑ -25
fidgets1524↑ -9
shower curtain1625↑ -9
crocs1714↓ 3
power bank1818↓ 0
apple1919↓ 0
n95 mask2016↓ 4

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
lovnely women sexy hollow out jumpsuit3081
vibrator dildo for women vibrating ball3087
hula hoop 3lb3092
dildo vibration machine4761
squeezi6952
momma7850
vibrator for women vibrating ball9203
ruby sliders for chair legs9559
cloudy vibe12112
down for whatever13684
pure camphor13885
the squeezi16392
funkon17354
dildo not vibration machine17653
bread buddy - bread keeper storage container17691
sex toys vibrating ball for women18144
diy wreath18519
dunkin deez nuts shirt19729
val kilmer movies21601
buckle jumpsuit22614
morvia variety panties for women23081
the squeezi wall mounted dispenser23410
sexy hollow out jumpsuit24986
luncheaze lunch box26068
festool planex26341

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
steamedbun school bag13078
galaxy s21 fe case19643
mens shirts casual summer20168
ninja 16 oz blender cups21148
amazon battery 3621507
water hammock float23043
women dresses summer casual23600
tytera radio23881
jewlwrybox26217
plus 2 piece sets for women plus size28236
duck and buck commander29519
dresses summer sexy29778
twin air mattress with built in pump raised30979
apple watch bands 40mm women31072
laotop31207
bullet vibrator for women vibrating machine31997
toshiba smart wi-fi air purifier, alexa-enabled33452
home decor fabric by the yard33752
blendjet personal blender33813
pocket pussy vibrating machine34628
galaxy z fold 3 screen protector35065
mushrooms organic fresh36365
masks disposable kn9536554
g power 2021 case36941
jurrasic world dinosaurs37398

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 31Rank CW 30Delta
lego for adults669102,533-101,864
retro toys86029,371-28,511
suicide squad2752,785-2,510
outer banks9703,367-2,397
playstation 5 console8833,186-2,303
figetget toys pack7733,042-2,269
fire tv stick3112,447-2,136
fall clothes for women9792,851-1,872
baby registry search gift registry by name7902,578-1,788
sectional sofa8242,451-1,627
air tag7862,376-1,590
n95 masks for virus protection4731,979-1,506
mask lanyard for kids7312,209-1,478
black jansport backpack8802,355-1,475
iphone 11 pro max cases8072,241-1,434
rakhi8102,225-1,415
cardigan for women4931,899-1,406
vr oculus quest 26502,050-1,400
rakhi for brother6081,999-1,391
external hard drive6882,043-1,355
kn95 mask for kids8492,158-1,309
blouses for women6341,878-1,244
2021-2022 planner weekly and monthly7221,919-1,197
melissa and doug9482,127-1,179
n95 mask 3m9442,076-1,132
masks kn952141,314-1,100
first day of school board7531,811-1,058
black kn95 mask8931,943-1,050
wireless keyboard6771,706-1,029
fall decorations for home5641,574-1,010
womens rompers6451,631-986
n95 mask black3751,360-985
crocs jibbitz2931,259-966
computer monitor5551,454-899
apple airpods pro5501,426-876
rice cooker6101,457-847
lego sets5851,431-846
nike shoes for men7431,489-746
3 ring binder7301,443-713
hp laptops8551,556-701
cinderella3141,014-700
teacher supplies for classroom8141,500-686
one piece bathing suit7711,448-677
kf94 mask8811,548-667
swimsuit245898-653
nike backpack3661,018-652
fidget packs under 106121,258-646
kids masks washable7611,395-634
dorm room essentials for college students8191,433-614
airpods case cover8111,423-612

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 31Rank CW 30Delta
rompers for women dressy summer1772392516,798
iphone charger cable1742791516,512
birkenstock sandals1134256510,777
vibrator dildo for women vibrating machine97974299,368
sandals for women casual summer70152726,743
masks for coronavirus protection75969056,691
5mm magnetic balls49753554,620
samsung galaxy s21 + case33827752,607
kn95 face mask29644322,532
aaa batteries27627302,032
converse shoes women25276481,879
iphone se 2020 case21813651,816
macbook pro 13 inch case22745441,730
masks disposable1694821,612
shower curtains18643001,564
beats headphones24769521,524
xbox one controllers22967991,497
iphone 12 pro screen protector19284381,490
skateboards22328211,411
space jam 221098691,240
jbl bluetooth speaker18846781,206
beach chairs18887061,182
yeti cooler18427901,052
apple watch series 613322841,048
flashlight17797331,046
crocs charms13433101,033
squishmallows11861781,008
water balloons1431458973
portable air conditioner1905939966
micro sd card1773865908
peacock tv1762884878
gua sha1637781856
olympics1028177851
new balance mens shoes1371582789
patio furniture1510732778
jackass1615847768
phone mount for car1564800764
iphone 11 screen protector935176759
mousepad1394638756
iphone 12 pro max case women1583849734
n95 masks for virus protection made in usa1008278730
tattoo lipstick1021313708
nintendo switch game1007341666
airsoft guns1257624633
finipil72396627
sundresses for women1194581613
tankini tops for women swimwear1557950607
womens swimsuits1036435601
portable air conditioners918318600
xbox series s1534941593

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 31Rank CW 30Delta
iphone 11 screen protector935176↓ 759
swimsuit245898↑ -653
finipil72396↓ 627
portable air conditioners918318↓ 600
steering wheel cover926384↓ 542
kids face masks229746↑ -517
hey dudes for men257768↑ -511
sexy lingerie set405913↑ -508
kids disposable mask197660↑ -463
baby stuff915495↓ 420
air conditioner625210↓ 415
old828415↓ 413
spiral notebook474879↑ -405
new balance womens shoes929528↓ 401
apple watch band 40mm171559↑ -388
macbook air 13 inch case 2021431819↑ -388
led lights for bedroom42640↓ 386
amazon fresh groceries delivery336722↑ -386
beach accessories781396↓ 385
queen bed frame792411↓ 381
oculus quest 2642262↓ 380
kids masks548927↑ -379
hair dryer250629↑ -379
car phone holder mount520881↑ -361
monitor stand597958↑ -361
iphone charging cords406758↑ -352
mouse pads433780↑ -347
fly trap518175↓ 343
skechers shoes for women700361↓ 339
gaming chairs482151↓ 331
iphone 8 case42898↓ 330
fall decor150477↑ -327
football cleats685998↑ -313
pulse oximeter671984↑ -313
pencil pouch154459↑ -305
birkenstock sandals women282585↑ -303
airpods pro case973671↓ 302
lace front wigs human hair456755↑ -299
squishmallow52347↑ -295
headphones for kids517811↑ -294
zinc345635↑ -290
jansport640930↑ -290
litter box916627↓ 289
pit viper sunglasses748460↓ 288
back to school supplies232518↑ -286
beach tent772488↓ 284
jumpsuits for women256538↑ -282
nike shoes women492213↓ 279
pencil box414691↑ -277
kn95 mask432707↑ -275

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics10027
Nike5870
Apple5582
adidas3871
365 by Whole Foods Market3409
Amazon Essentials3316
Hanes2934
LEGO2922
HP2908
Amazon2833
Under Armour2699
SAMSUNG2680
Funko2679
Generic2500
DEWALT1994
Nintendo1966
Samsung Electronics1777
Bedsure1764
Intex1690
Sony1687

Winners

Here are the brands with the biggest gains.

# Keywords CW 31# Keywords CW 30Delta
Amazon Basics1002787801247
Amazon Essentials33162703613
Nike58705262608
adidas38713450421
LEGO29222574348
Under Armour26992424275
Solimo1204958246
Five Star787542245
The Children's Place667477190
ORIbox25275177
JanSport994829165
Hanes29342770164
Texas Instruments488333155
French Toast519365154
Funko26792528151
AVERY868731137
Generic25002367133
Concacaf1348126
Arae274151123
Crayola15571435122

Losers

Here are the brands with the biggest losses.

# Keywords CW 31# Keywords CW 30Delta
Intex16902032-342
Romwe537756-219
SheIn728935-207
Apple55825712-130
Speedo552681-129
Nintendo19662090-124
Ecrocoo49172-123
Cuisinart9941115-121
ZTANPS47166-119
BALEAF401517-116
Lasko313424-111
OtterBox15031611-108
Ring9711077-106
Toshiba306409-103
Bedsure17641863-99
Kanu Surf360458-98
PetSafe778874-96
Signature by Levi Strauss & Co. Gold Label269364-95
Sony16871782-95
Dokotoo182275-93

Products

Products that appear most often

Here the top products that appear most often in the search term report.

ProductCount
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)281
Matein Travel Laptop Backpack, (B06XZTZ7GB)231
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)207
Crocs Men's and Women's Classi (B09BBT7T3P)204
Apple 20W USB-C Power Adapter (B08L5M9BTJ)203
Apple AirPods Pro (B07ZPC9QD4)196
EnerPlex 3-Ply Reusable Face M (B088C2WD5F)193
Apple AirPods with Charging Ca (B07PXGQC1Q)190
KATCHY Indoor Insect and Flyin (B07B6RZP4H)188
Amazon Essentials Disney Star (B08818MWTR)185
Blink Mini – Compact indoor pl (B07X6C9RMF)169
Beckham Hotel Collection Bed P (B01LYNW421)164
TCP Global Salon World Safety (B08FXLVHTY)163
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)160
Homedics Relaxation Indoor Tab (B000QTUJXS)153
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)152
Amazon eGift Card (B004LLIKVU)150
Seagate Portable 2TB External (B07CRG94G3)150
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)149
Small Bathroom Storage Corner (B074ZHCLMD)145

Winners

These products appear significantly more often in the search term report compared to the previous week:

ProductDelta
Crocs Men's and Women's Classi (B09BBT7T3P)121
100PCS 3 ply black disposable (B08C7HDF1F)92
EnerPlex Never-Leak Queen Air (B07S4817B7)84
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)78
MIHOLL Women’s Long Sleeve Top (B0823GSY2X)76
Crayola Kids Face Mask - 5 Reu (B08B2P2736)69
AIHOU 50PC Kids Butterfly Disp (B08LL8H78D)69
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ)52
Amazon Basics Plastic 3 Hole P (B07K91VP1Y)51
KN95 Face Mask, Black KN95 Mas (B08V4TJGRQ)49
Ontel Arctic Pure Air Cooler (B08SGFJ2PL)49
EnerPlex 3-Ply Reusable Face M (B088C2WD5F)48
VWIWV Women's Bodycon Buckle H (B07PKLV6DX)47
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ)47
LoVnely Women Sexy Hollow Out (B07XCPDPXQ)47
Amazon Basics 5-Shelf Adjustab (B018YLFJX4)47
Furinno 5-Cube Open Shelf, Whi (B074NH61RT)46
Hotodeal KN95 Face Mask 20 PCS (B08V8M6ZYG)45
Y- STOP Hammock Chair Hanging (B07DW7RYD3)45
5 Pack Wristband for Airtag, (B0966PZTXK)44

Losers

These products appeared significantly less frequently compared to the previous week:

ProductDelta
adidas Unisex-Child Grand Cour (B09748V71K)-107
Crocs Men's and Women's Duet S (B005GCCJME)-88
Kids Face Mask Disposable Blac (B08JQGT332)-71
JISULIFE Portable Neck Fan, Ha (B08911JGGW)-62
Rove R2- 4K Dash Cam Built in (B074JT3698)-61
Face Mask,Pack of 50 Disposabl (B08FSVQBV9)-61
Luna Rechargeable Personal Wan (B07YVQC4DR)-60
Samsung Galaxy S20 FE 5GFac (B08FYTRF6J)
ZTANPS Face Mask,Pack of 50 Bl (B08FYBS2XW)-58
SteamedBun Ita Bag Heart Japan (B07C84TFTF)-57
Zober Non-Slip Velvet Hangers (B01IRHUV6A)-53
Toshiba 43LF421U21 43-inch Sma (B086VR9J8Q)-51
Balance From Puzzle Exercise M (B013A4ATCQ)-51
Ortho Home Defense Insect Kill (B01N7KSXHX)-49
EnerPlex Never-Leak Twin Air M (B07S47WD1Y)-48
Multiple Colour KN95 Face Mask (B08NPXHRL2)-47
Mini Camera WiFi Wireless Came (B097162P4K)-45
B2prity Women's Monokini Front (B07QLQ2LB9)-45
Carhartt Men's K87 Workwear Sh (B092WLYLCY)-45
Frigidaire Mini Portable Compa (B07KZLJ7PB)-44

Newcomer

The following products did not appear in the previous week.

Product# searchtermsBest rank
BalanceFrom Puzzle Exercise Ma (B09BPGD69X)1043619
adidas Unisex-Child Questar Fl (B08TK19DQ2)972242
ApePal 5-Layer Disposable KN95 (B08PV1LK5G)94375
Fruit of the Loom Women's Spag (B09BL9Z1KD)63344
Witchcraft Supplies Box for Wi (B08XPRY9VZ)534844
Yeshire Women's Bodycon Bag Bu (B07RJ2SP9Y)533081
Samsung Galaxy S20 FE 5GFac (B08FYV4ZZ8)47
KN95 Face Mask 25 Pack, Filter (B08JQNGX19)3914974
FURTALK Womens Beach Sun Straw (B096W4Q9H7)371659
Gildan Men's Ultra Cotton T-Sh (B09BZ8S9MQ)356802
Arae Stretchy Adjustable Watch (B092H9Q7KY)345321
Amazon Essentials Disney Star (B08DF673PC)3311063
50 Pcs Dusty Rose Disposable F (B08MW2ZK59)3212008
MIAODAM Face Mask Lanyards, Ma (B095HBXY9F)32731
Crocs Men's and Women's Bistro (B097PGC3JY)302566
Carhartt Men's K87 Workwear Po (B07SBGYVQQ)291648
Graco Premium Foam Crib and To (B010S7VZI0)283523
Crocs Kids' Handle It Graphic (B01N9JXMOL)2714013
Kids KN95 Masks 50 Pack, 5 Lay (B08Q8HVBL7)262510
Hands Free Masterbrators for M (B09BB9HJZF)262784

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