Case Study

Iden strengthens brand presence with AMALYTIX and creates maximum transparency for Amazon content and campaigns

Our challenge was to efficiently and consistently review the content of our IDENA brand and other manufacturers on Amazon. With AMALYTIX, we now use a centralized solution that enables transparent control and targeted management. Thanks to automated content and catalogue checks, discrepancies and potential problems are immediately visible. This ensures a consistent and high-quality product presentation across all marketplaces. In addition, AMALYTIX helps us implement targeted marketing measures and optimize operational processes.

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About Iden

The Iden Group supports brands in successfully positioning their products on Amazon. We professionally manage our suppliers' products and take care of all the key tasks that are crucial for success on the Amazon platform. Our partners benefit from a comprehensive range of services covering all relevant areas. From the creation and maintenance of high-quality content for an optimal brand presence, to targeted marketing to increase visibility and reach, to efficient logistics that ensure both smooth delivery to Amazon and direct delivery to end consumers. With this holistic approach, we lay the foundation for our partners to present their brand in the best possible light and achieve future growth, as well as a strong presence on Amazon and other important online retail partners.

35.000

Number of ASINs per country

Marketplaces

Photo of Maria Forster — Maria Forster

Head of Content Management, E‑Commerce

Challenges of Iden

As a manufacturer and brand representative with a selection of 35.000 ASINs per country, we faced the challenge of ensuring the correct display of our content and offers. Before AMALYTIX, product pages had to be reviewed manually, a time-consuming and error-prone process. Today we can see daily whether content has been overwritten and whether images or videos are missing. Deviations are displayed immediately and the target content can be reloaded with just a few clicks if necessary. In addition, important background information that would be difficult to capture manually, such as missing mandatory attributes or potential blocking risks, is automatically checked. This allows us to react early and avoid problems. This saves time and strengthens our brand presence.

Iden uses the following features

Automated content checks and A+ synchronization

AMALYTIX instantly detects missing content, inconsistent attributes or potential blocking risks, ensuring consistent product pages. In addition, A+ content can be mirrored across all EU marketplaces with just a few clicks, including automatic translation for consistent brand communication.

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Buy-Box-Monitoring

AMALYTIX monitors the Buy Box daily, reports Buy Box losses and shows which retailers currently hold the Buy Box. At the same time, their prices are compared with the RRP so that price deviations and the need for action can be identified early on.

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KPI-Dashboards & Reports

AMALYTIX displays all key metrics such as conversion rate, traffic and revenue centrally in dashboards. Automatically generated reports ensure that developments remain transparent and decisions can be made more quickly.

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How AMALYTIX supports Iden

AMALYTIX provides Iden not only with data, but also with concrete recommendations for action.
Whether content review, buy box monitoring or KPI dashboards: the tool creates transparency and efficiency where manual effort previously prevailed.
This enables Iden to protect its brand presence on Amazon, make optimal use of marketing budgets and ensure consistent quality across all marketplaces.