Content

With the AMALYTIX Content module, you can monitor the content of your product listings.

The following information applies to both the Seller Products and Vendor Products pages.

The following video provides a good overview.

Amazon Content Overview

This page gives you an overview of the content of your Seller or Vendor products.

Clicking on the respective product title will take you to the product’s detail page:

An optimized product listing ensures several things:

1. Good findability in the Amazon search
2. High conversion once the visitor is on the listing
3. Fulfillment of advertising requirements from legislators
4. Fulfillment of product listing requirements by Amazon

Manufacturers and sellers therefore have a great interest in ensuring that their listings meet the above requirements and invest time and money in optimizing them. While points 1 and 2 ensure further growth, points 3 and 4 help you avoid revenue losses due to listing suspensions or legal warnings.

Once listings have been optimized, you as a manufacturer or seller must ensure that the condition of the listings is maintained. With a large number of products, this is only possible with the help of tools like AMALYTIX.

How Does AMALYTIX Support Content Monitoring?

On the “Content” page, you can answer the following questions, among others:

• Do the individual elements fulfill your general requirements set in the LQI settings?

  • Is the title at least / at most x characters long?
  • Does the title contain one of the following prohibited characters: ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
  • For titles up to 75 characters: Is the item highlight field filled?
  • Are at least x bullet points filled?
  • Are the bullet points in total not longer than x characters?
  • Is the simple product description at least / at most x characters long?
  • Are backend keywords (generic keywords) stored for the products, and how long are they?
  • Is A+ Content available?
  • Is a brand story available?
  • Is a comparison table available?
  • Are there at least / at most x images?
  • Are at least x high-resolution images available?
  • Does the main image have a white background?
  • Is a video available?
  • Is there a 360-degree image?

• Do your listings still match your specific requirements you uploaded via snapshots?

  • Does the title match your specification?
  • Do the item highlights match your specification?
  • Do the bullet points match your specification?
  • Does the product description match your specification?
  • Do the keywords match your specification?
  • Does the brand story match your specification?
  • Does the number of variations match your specification?

• For which products is additional data available?

  • Energy efficiency label
  • Download PDF
  • Climate Pledge Friendly badge
  • Link to the Amazon Brand Store
  • Base price (Seller)
  • Accessory products (Vendor)

Other points include:

• How many variants are available for this item?

• Are items available in a set?

• On how many markets is a listing of this ASIN available?

You also have the option to download the table as an Excel file. To do this, click on “Download Excel List” below the table.

Filter Settings

Click “Filter” in the upper right corner to search for products where optimization is possible.

For the filters, we have summarized various metrics. At a higher level, you can filter by:

• General product information (ASIN, title, brand, tags, SKU, etc.)
• Performance (LQI value, revenue, sales, advertising costs)
• Availability (e.g., status, BB owner, deal available, etc.)
• Content (snapshot available, video available, keywords available, number of variants, etc.)
• Product reviews (number of reviews, average ranking)

Expanded View

Click “Expanded View” in the upper right corner to see detailed information about the products.

You will additionally see:

• The main image of the product
• The ASIN
• The SKU number
• The EAN number
• The brand name
• The assigned tags

LQI Settings

By the coloring of the symbols in red, green, gray, and yellow, you can see whether your individual LQI settings are being adhered to.

The abbreviations stand for the following elements:

• TL = Product title length (“Title Length”)
• IH = Item highlight length (“Item Highlight Length”)
• TC = Title compliance (“Title compliance”)
• TF = Title does not contain repeated words (“Title Word Frequency”)
• BC = Number of bullet points / highlights (“Bullet Count”)
• BL = Total length of all bullet points / highlights (“Bullet Length”)
• KW = Length of generic keywords (“Keywords”)
• DL = Length of the standard product description (“Description Length”)
• BD = Brand description included in the description (“Brand Description”)
• A+ = A+ Content is available
• BS = An A+ Brand Story is available (“Brand Story”)
• CT = A comparison table is available (“Comparison Table”)
• IC = Number of images (“Image Count”)
• ICH = Number of high-resolution images (“Image Count High-Res”)
• IB = The image has a white background (“Image Background”)
• 360 = Is a 360-degree photo available?
• IW = The image does not have too much white space (“Image Whitespace”)
• VC = Number of videos (“Video Count”)

Snapshot comparison:

• TI = Title matches snapshot
• IH = Item highlights match snapshot
• BU = Bullet points match snapshot
• DE = Product description matches snapshot
• KW = Keywords match snapshot
• BS = Brand story matches snapshot
• VA = Variations match snapshot
• BB = Buybox price is at or above the stored minimum price
• IM = Images match snapshot

The individual element will turn green if it matches your individual LQI settings or Amazon’s (title compliance) requirements, or red if not. If an element is gray, then this area has been deactivated in the LQI settings or found to be irrelevant. If the element is yellow, the content deviates only slightly from the settings.

Hover your mouse over one of the elements to display additional information.

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The Listing Quality Index

The LQI column shows the well-known Listing Quality Index.

Hover your mouse over the LQI value for more detailed information:

You can configure your LQI settings under Settings / Products / LQI:

More information about this here.

Specific Match to Your Snapshots

Here is a short video that gives you a good overview of content deviations and snapshot comparison:

AMALYTIX can also compare the current content with a version you have stored, for example the title. These stored versions are called snapshots. You store the snapshots on the product detail page for each product.

On the right side of the following illustrations, you can see which listings match your “snapshots”.

The abbreviations mean the following:

• TI = Title (“Title”)
• IH = Item Highlights
• BU = Bullet Points
• DE = Description
• KW = Keywords
• BS = Brand Story
• NV = Number of Variations

The individual element will turn green if it matches your previously defined or uploaded snapshots. It will turn yellow if it generally matches but contains additional content found on Amazon, for example extra images not included in the snapshot. It will turn red if it does not match. If an element is gray, no snapshot has been uploaded for this product yet.

Differences in the product description

Since Amazon frequently changes the markup in the product description, there may be a higher number of so-called "false-positive alerts", meaning alerts that indicate a change, even though nothing has actually changed in terms of content.

Tip!

Hover your mouse over any of the elements for additional information.

How to create snapshots in AMALYTIX, you will learn here.

More Topics

• Amazon Images — Product images monitoring
• Statistics — Content quality statistics
• Reports, Alerts & Issues — Export reports, subscribe to alerts and identify issues