Content

With the Content module of AMALYTIX, you can monitor the content of your product listings.

The following content applies to both the Seller Products and Vendor Products pages.

The following video provides a good overview.

Amazon Content Overview

This page gives you an overview of the content of your Seller or Vendor products.

Clicking on the respective product title will take you to the product’s detail page:

An optimized product listing ensures several things:

1. Good findability in the Amazon search
2. High conversion once the visitor is on the listing
3. Fulfillment of advertising requirements from legislators
4. Fulfillment of product listing requirements by Amazon

Manufacturers and sellers therefore have a great interest in ensuring that their listings meet the above requirements and invest time and money in optimizing them. While points 1 and 2 ensure further growth, points 3 and 4 help you avoid revenue losses due to listing suspensions or legal warnings.

Once listings have been optimized, you as a manufacturer or seller must ensure that the condition of the listings is maintained. With a large number of products, this is only possible with the help of tools like AMALYTIX.

How Does AMALYTIX Support Content Monitoring?

On the “Content” page, you can answer the following questions, among others:

• Do the individual elements fulfill your general requirements set in the LQI settings?

  • Is the title at least / at most x characters long?
  • Does the title contain one of the following prohibited characters: ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
  • Are at least x bullet points filled?
  • Are the bullet points in total not longer than x characters?
  • Is the simple product description at least / at most x characters long?
  • Are backend keywords (generic keywords) stored with the products, and how long are they?
  • Is A+ Content available?
  • Is a brand story available?
  • Is a comparison table available?
  • Are there at least / at most x images?
  • Are at least x high-resolution images available?
  • Does the main image have a white background?
  • Is a video available?
  • Is there a 360-degree image?

• Do your listings (still) match the specific requirements you uploaded via snapshots?

  • Does the title match your specification?
  • Do the bullet points match your specification?
  • Does the product description match your specification?
  • Do the keywords match your specification?
  • Does the brand story match your specification?
  • Does the number of variations match your specification?

• For which products is additional data available?

  • Energy efficiency label
  • Download PDF
  • Climate Pledge Friendly Badge
  • Link to the Amazon Brand Store
  • Base price (Seller)
  • Accessory products (Vendor)

• How many variants are available of this item?

• Are items available in a set?

• On how many markets is a listing of this ASIN available?

You also have the option to download the table as an Excel file. To do this, click on “Download Excel List” below the table.

Filter Settings

Click “Filter” in the upper right corner to search for products where optimization is possible.

You can filter by:

• Product (ASIN, Title, Brand, Tags)
• Performance
• Availability
• Content
• Product reviews

Expanded View

Click “Expanded View” in the upper right corner to see detailed information about the products.

You will additionally see:

• The main image of the product
• The ASIN
• The SKU number
• The EAN number
• The brand name

LQI Settings

By the coloring of the symbols in red, green, and gray, you can see whether your individual LQI settings are being adhered to.

The abbreviations stand for the following elements:

• TL = Product title length (“Title Length”)
• TC = Title compliance (“Title Compliance”)
• BC = Number of Bullet Points / Highlights (“Bullet Count”)
• BL = Total length of all bullet points / highlights (“Bullet Length”)
• KW = Length of generic keywords (“Keywords”)
• DL = Length of the standard product description (“Description Length”)
• BD = Brand description included in the description (“Brand Description”)
• A+ = A+ Content is available
• BS = An A+ Brand Story is available (“Brand Story”)
• CT = A comparison table is available (“Comparison Table”)
• IC = Number of images (“Image Count”)
• ICH = Number of high-resolution images (“Image Count High-Res”)
• IB = The image has a white background (“Image Background”)
• 360 = A 360-degree photo is available
• IW = The image does not have too much white space (“Image Whitespace”)
• VC = Number of videos (“Video Count”)

Snapshot comparison:

• TI = Title matches snapshot
• BU = Bullet points match snapshot
• DE = Product description matches snapshot
• KW = Keywords match snapshot
• BS = Brand story matches snapshot
• VA = Variations match snapshot
• BB = Buybox price is at or above the stored minimum price
• IM = Images match snapshot

The individual element will turn green if it matches your individual LQI settings or Amazon’s (title compliance) specifications, or red if not. If an element is gray, then this area has been deactivated in the LQI settings or found to be irrelevant.