Amazon Knowledge Hub

Comprehensive guides, tutorials and best practices for successful Amazon business. Expert knowledge for sellers & vendors.

Marketing 5 min read

Amazon Sponsored TV Explained

Unlock the power of Amazon Sponsored TV and use this new and effective way of advertising to increase campaing performance.

Trutz Fries

Trutz Fries

Marketing 43 min read

Retail Media - Overview for beginners

Retail Media marketing: advantages, forms of advertising, target groups and success factors for effective campaigns.

Trutz Fries

Trutz Fries

Marketing 6 min read

How to Create an Amazon Brand Store in 2024

Amazon created the Brand Store to help sellers and vendors strengthen their brand in the online marketplace. It's a dedicated store within Amazon where customers can learn about your offerings and get to know the character of your brand.

Trutz Fries

Trutz Fries

Seo 3 min read

Amazon Backend Keywords 2024

On Amazon, relevant keywords can be used in the title, bullet points, product description and as so-called backend keywords. Here you can find out what you need to consider.

Trutz Fries

Trutz Fries