How does Alexa for Shopping (formerly Amazon Rufus) recommend products in 2026? This guide breaks down touchpoints, data sources, and recommendation logic, plus practical levers for sellers and vendors.
Trutz Fries
We tested Gemini 3 Pro, Flux, GPT Image 2, and others to find out which AI generates the best product images for Amazon. Read our comprehensive comparison.
Henriette Rasmussen
What are AI agents and how do they work? We explain it in simple terms.
Christoph Vogt
With the Agentic Commerce Protocol (ACP), a new era in e-commerce begins: AI assistants like ChatGPT take over the shopping process. What does this mean for brands and online shops?
Trutz Fries
Discover why Amazon's AI misclassifies products 20% of the time and how proper categorization and keyword optimization boost visibility and sales.
Christoph Vogt
Statistical analysis of 1,300+ Amazon Rufus recommendations reveals key patterns: 92% Prime eligible, 4.5+ ratings, and optimal listing attributes.
Trutz Fries
Master Amazon Rufus optimization with 15 proven insights from our 4-week testing. Learn AI SEO strategies to maximize product visibility.
Trutz Fries
Master Amazon's AI tools to boost sales: Project Amelia, Rufus, listing optimization, A+ content generation, and more for sellers & vendors.
Trutz Fries